Helloworld Travel is an Australian-based travel agency specialising in Retail, Corporate and Wholesale travel products and packages. Helloworld Travel is the retail travel business of Helloworld Travel Limited (HLO), with fully branded travel agencies and associate agents located throughout Australia and New Zealand.
 | |
| Formerly | Helloworld |
|---|---|
| Company type | Publicly listed |
| Industry | Travel |
| Founded | 17 January 2000  |
| Headquarters | , |
Area served | Australia, New Zealand, South Pacific, US, Asia. |
Key people | Andrew Burnes (CEO and Managing Director) |
| Products | |
| Parent | Helloworld Travel Limited |
| Website | helloworld.com.au |
History
editHelloworld Travel was previously known as "Helloworld".[1] It was a group of franchised travel agencies based in Australia. It is one of the oldest travel agencies in Australia. Since opening its first office in May 1951, it has expanded to over 500 agencies throughout Australia, New Zealand and South Africa.[2]
In 2013, Harvey World Travel's parent company, Jetset Travelworld Group (JTG), rebranded the agencies as Helloworld Travel in Australia and New Zealand, as part of a major overhaul that also included JTG being rebranded as Helloworld Ltd.[3][4] The original brand remains in use in South Africa.
The organization has been through a series of mergers and acquisitions in recent history, amalgamating existing organizations within its parent company Helloworld Travel Limited.
During the re-brand, the size of the network decreased by 9 percent in 2014 and 2 percent in 2015 due to franchisees being unhappy with the decision.[5]
Controversies
editIn February 2019 media reports revealed that Helloworld had paid for Australian Finance Minister Mathias Cormann's flights for a family holiday to Singapore in 2017, within weeks of two Helloworld subsidiaries being awarded contracts to arrange around AUD$1 billion worth of airline and hotel bookings for the Australian government over three years. Reports further revealed that the Australian Ambassador to the US, Joe Hockey, had in April 2017 told Washington embassy staff to meet with an executive from Helloworld. Shortly afterwards, an email from former Helloworld executive Russell Carstensen was tabled in the Australian Senate. The email stated that Helloworld CEO, Andrew Burnes, told him he was able to arrange a meeting on very short notice because Hockey 'owes' him.[6]
The Senate was also told that the senior Finance department official in charge of negotiating a new contract with Helloworld, John Sheridan, was moved from his role in July 2017, after Burnes had complained to Senator Cormann and then to the Finance Department head about Sheridan's team's emphasis on savings from the travel contract.[7] Burnes is Treasurer of, and a significant donor to, the Liberal Party of Australia, Hockey and Cormann's party.[citation needed]
Operations
editHelloworld Travel has more than 2,000 travel agents in its retail network around Australia and New Zealand.[8] As at 30 June 2018, the retail network had 2,223 members in Australia and New Zealand.[9]
Helloworld Travel uses a franchise model, whereby franchisees are running their own small to medium businesses looking after their own business leasing, staffing, community marketing, and brand marketing.[5]
Australian Retail Operations
editIn Australia, the Helloworld Travel network consists of fully branded franchise outlets, Associates, Helloworld Business Travel, Magellan Travel, MTA, and My Travel Group.[10]
Helloworld Travel is a member of the Franchise Council of Australia, and one of only two travel networks registered in Australia.[11] With franchisees and independent affiliated travel agents, it is the largest independent agent network in Australia.[12]
New Zealand Retail Operations
edit
In New Zealand, the Helloworld network has not changed its branding alongside the Australian operations and remains as HelloWorld. The network is made up of fully branded outlets, My Travel Group and The Travel Brokers.[10]
Television series
editIn 2018, Helloworld Travel Limited produced and launched the travel television series Helloworld in conjunction with the Nine Network Australia. The series promotes the Helloworld Travel retail network and its agents, through deals featured that are exclusive to the network.[13]
In October 2019, the television series moved across to the Seven Network.[citation needed]
Awards and recognition
edit2014 - Best Travel Agency Group, Australian Federation of Travel Agents (AFTA) National Travel Industry Awards (NTIA)[14]
2016 - Best Travel Agency Group, Australian Federation of Travel Agents (AFTA) National Travel Industry Awards (NTIA)[15]
2017 - Best Travel Agency Group, Australian Federation of Travel Agents (AFTA) National Travel Industry Awards (NTIA)[16]
2018 - Best Travel Agency Brand, Travel Agents Association of New Zealand (TAANZ) National Travel Industry Awards (NTIA)[17]
References
edit- ^ "Helloworld changes its name – Travel Weekly". www.travelweekly.com.au. March 2017.
- ^ "helloworld – Deals on Accommodation, Flights, Cruises and More". helloworld.com.au. Retrieved 13 November 2015.
- ^ "JTG to Launch New Brand Called 'Helloworld'". Travel Weekly Australia. 22 July 2013. Retrieved 7 June 2017.
- ^ "Hello to Helloworld Ltd, Goodbye Jetset Travelworld". Travel Weekly Australia. 22 November 2013. Retrieved 7 June 2017.
- ^ a b Freed, Jamie (22 January 2016). "New Helloworld boss Andrew Burnes puts the focus back on franchisees". The Sydney Morning Herald. Retrieved 22 October 2018.
- ^ "Joe Hockey says allegation he 'owes' Helloworld chief is 'absolute nonsense'". The Guardian. 22 February 2019. Retrieved 23 February 2019.
- ^ "Ambassador Joe Hockey helps out travel firm". 19 February 2019. Retrieved 23 February 2019 – via The Sydney Morning Herald.
- ^ "Helloworld hits $21.5m profit, up 1,116% on FY16 – Travel Weekly". www.travelweekly.com.au. 23 August 2017. Retrieved 11 July 2018.
- ^ Allen, Lisa (22 August 2018). "Helloworld Travel shares rise 9pc as profit soars 48pc". www.theaustralian.com.au. Retrieved 22 October 2018.
- ^ a b "About Us – Helloworld Travel Limited". www.helloworldlimited.com. Retrieved 22 October 2018.
- ^ "Current FCA Members". Franchise Council of Australia. Retrieved 30 October 2018.
- ^ "Helloworld unveils new independents travel agents network". Franchise Business. 21 March 2016. Retrieved 30 October 2018.
- ^ John, Nahrain (8 October 2018). "Lights, camera, action: Helloworld the TV show airs to thousands of Aussies". www.karryon.com.au. Retrieved 22 October 2018.
- ^ "helloworld celebrates its first birthday by being awarded Best Travel Agency Group at NTIA ·". ETB Travel News. 21 July 2014. Retrieved 11 July 2018.
- ^ "AFTA crowns NTIA winners – Travel Weekly". www.travelweekly.com.au. 18 July 2016. Retrieved 11 July 2018.
- ^ "NTIA winners revealed! Helloworld takes out the best agency! – Travel Weekly". www.travelweekly.com.au. 24 July 2017. Retrieved 11 July 2018.
- ^ Publishing, Promag. "Award winners spread their thanks after big industry night". Retrieved 30 October 2018.
External links
editFurther reading
edit- Tassiopoulos, Dimitri (2008). New Tourism Ventures. Juta and Company. p. 63. ISBN 9780702177262.
- Robinson, P. Operations Management in the Travel Industry. p. 196. ISBN 9781780640754.
- "Each Franchise Is, in Fact, a Private Company; and Should the Franchisee Fail to Deliver on Services and Goods, the Franchisor Can't Be Held Responsible". The Star (South Africa). 11 February 2013. Archived from the original on 23 February 2016. Retrieved 13 November 2015.
- Independent Newspapers Online. "Durban travel agency in hot water". Independent Online. Retrieved 13 November 2015.
- "Harvey World Travel goes into administration". travelweekly. Retrieved 13 November 2015.
- "Kawana and Buderim travel agencies rebrand". Sunshine Coast Daily. Retrieved 13 November 2015.
- "Taking stock: Harvey World Travel". Archived from the original on 22 February 2016. Retrieved 13 November 2015.
- "System widens horizons at Harvey World. (Harvey World Travel )(Brief Article)". Archived from the original on 9 April 2016. Retrieved 13 November 2015.
- "S8 takes Harvey World Travel UK deep into Virgin territory". Archived from the original on 22 February 2016. Retrieved 13 November 2015.
- "Harvey World Travel debuts in UK.(Brief Article)". Archived from the original on 22 February 2016. Retrieved 13 November 2015.
- "Harvey World Travel changes model". Archived from the original on 22 February 2016. Retrieved 13 November 2015.