KRMX (104.9 FM) is a radio station broadcasting a Texas country format. Licensed to Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters.[2] Its studios are in Waco, and its transmitter is located on U.S. Highway 84, west of Mexia, Texas.

KRMX
Broadcast areaWaco, Texas
Frequency104.9 MHz (HD Radio)
Branding104.9 Shooter-FM
Programming
FormatTexas country
SubchannelsHD2: Cool 101.3 (Oldies)
HD3: KTON simulcast (Sports)
HD4: The Beat 107.3 (Mainstream Urban)
AffiliationsClear Media Network
Ownership
Owner
  • M&M Broadcaster
  • (Simmons Austin, Ls, LLC)
History
First air date
February 29, 1984 (as KYCX Mexia)
Former call signs
  • KYCX (1983–1984)
  • KYCX-FM (1984–2005)
  • KWGW (2005–2007)
  • KRQX-FM (2007–2010)
  • KWBT (2010–2014)
  • KBHT (2014-2024)
Call sign meaning
Mix (from former AC format on 92.9)
Technical information[1]
Licensing authority
FCC
Facility ID21494
ClassA
ERP2,850 watts
HAAT147 meters (482 ft)
Transmitter coordinates
31°38′39.00″N 96°36′51.00″W / 31.6441667°N 96.6141667°W / 31.6441667; -96.6141667
Translator(s)See § Translators
Links
Public license information
WebcastListen live
HD2: Listen live
HD4: Listen live
Websitewww.listentexas.com
centexbeat.com

History

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The station was assigned the call sign KYCX on February 28, 1983, and was originally licensed to serve Mexia, Texas. Branded as "Kicks 105", it has programmed country music for the majority of its existence. 104.9 was the original FM sister to 1590 KEKR, which signed on as KBUS in 1956. Matthew and Lisa Groveton signed 104.9 on the air in 1984, simulcasting the AM sister station. On April 4, 1984, the station changed its call sign to KYCX-FM in conjunction with 1590 KBUS dropping its long-time call sign to become KYCX. After over 60 years of localized service to the town of Mexia, big changes were on the horizon for the AM/FM combo. The first of these changes came on September 16, 2005 as 104.9 became a Jack FM style country format, playing a span of several decades, as KWGW George FM. Along with the suddenly broad playlist and branding change, KWGW discontinued serving the small town of Mexia and began targeting the much larger Waco-Temple market.

On August 23, 2007, 104.9 reverted to KRQX-FM, re-branded to Q 104.9, and returned to a traditional gold-based country format. .[3]

In 2010, 104.9 went a completely new direction. After 26 years of programming only country music, "104.9 The Beat" debuted with a Hip Hop format, becoming Waco's first ever radio station targeting an Urban audience. On August 27, 2013, the physical plant was relocated out of Mexia, changing its community of license to Bellmead, and signaling the completion of the move-in to Waco. The call sign was soon changed to KWBT, for "Waco's Beat", matching the new brand.

On January 1, 2014, KWBT and 94.5 KBCT swapped formats and calls, with KWBT moving to 94.5 while KBCT went in reverse to the 104.9 signal. It then relaunched as Rhythmic Top 40 "Hot 104.9", quickly requesting another call change to KBHT.[4]

Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizing Westwood One's "The Touch" satellite feed, and entirely adopted it as "Magic 104.9" on October 2.[5]

On August 20, 2016, KBHT changed its format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9".[6]

On August 29, 2017, KBHT changed its format from adult contemporary to adult hits (format moving from KBHT-HD2), branded as "104.9 Bob FM".[7]

On August 30, 2017, KBHT-HD2 and associated 101.3 translator dropped "Bob FM" and relaunched as a country station named "The Highway" in order to flank sister stations KRMX & KOOV "92.9 & 106.9 Shooter FM", in an attempt to be more competitive against iHeart Media's WACO-FM.

On February 15, 2021, KBHT-HD2 and its 101.3 translator changed their format from country to oldies, branded as "Cool 101.3".[8]

On June 29, 2021, an announcement came that "104.9 Bob FM" has rebranded as "Star 104.9".[9]

On July 2, 2023, KBHT changed its format from adult contemporary to a simulcast of classic country-formatted KEKR 1590 AM Waco, branded as "Kicker 104.9".[10]

On July 15, 2024, M&M Broadcasters completed the sale of 92.9 KRMX Marlin to First Dallas Media. As a result, the Texas Country format "Shooter-FM" and the featured on 92.9 was moved to this station. The KRMX callsign from 92.9 was shifted to this facility one week later.

Translators

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Broadcast translators for KBHT
Call sign Frequency City of license FID ERP (W) HAAT Class Transmitter coordinates FCC info Notes
K267AI 101.3 FM Moody, Texas 148790 250 113 m (371 ft) D 31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222 LMS First air date: December 12, 2006 (as 90.7 K214EI); rebroadcasts HD2
K230CK 93.9 FM Waco, Texas 156271 250 113 m (371 ft) D 31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222 LMS First air date: December 1, 2014 (as 104.5 K283CD; rebroadcasts HD3
K297CC 107.3 FM Waco, Texas 156281 250 106 m (348 ft) D 31°32′15.30″N 97°05′32.90″W / 31.5375833°N 97.0924722°W / 31.5375833; -97.0924722 LMS First air date: December 1, 2014; rebroadcasts HD4
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References

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  1. ^ "Facility Technical Data for KRMX". Licensing and Management System. Federal Communications Commission.
  2. ^ "M & M Broadcasters to buy Simmons Media's 4-station Waco, Texas group for nearly $2 million". Radio-Info.com. September 21, 2009. Archived from the original on August 14, 2011. Retrieved January 1, 2014.
  3. ^ "KRQX Call Sign History". United States Federal Communications Commission, audio division.
  4. ^ WACO'S BEAT MOVES; HOT 104.9 DEBUTS from Radio Insight (January 1, 2014)
  5. ^ [Hot 104.9 Touches Down https://radioinsight.com/blog/headlines/netgnomes/94578/hot-104-9-waco-touches-down/] - Radio Insight (published September 16, 2015)
  6. ^ M&M Moves Three Waco Stations Radioinsight - August 22, 2016
  7. ^ KBHT Makes Annual Format Change Radioinsight - August 29, 2017
  8. ^ Hits 101.3 Brings Oldies To Waco Radioinsight - February 15, 2021
  9. ^ Bob becomes a Star Radioinsight - June 29, 2021
  10. ^ Kicker Replaces Star in Waco Radioinsght - July 2, 2023
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