KVMX-FM (92.1 MHz) is a radio station licensed to Placerville, California, United States, and serving the Sacramento area with a regional Mexican format, branded as "La Ranchera". The station is currently owned by Lotus Communications, who bought the then-KMJE from Results Radio on September 3, 2013, and took over ownership on December 10, 2013. It is also broadcasting on AM at 890, known as KSAC, which signed on as KMJE in the summer of 2014.[2]

KVMX-FM
Broadcast areaSacramento, California
Frequency92.1 MHz
BrandingLa Ranchera
Programming
FormatRegional Mexican
AffiliationsLas Vegas Raiders Spanish Radio Network
Ownership
Owner
KSAC, KSAC-FM
History
First air date
December 9, 1982 (1982-12-09)
Former call signs
  • KHTN (1981–90)
  • KWWN (1990–92)
  • KZSA (1992–2004)
  • KRLL (2004)
  • KREL (2004–05)
  • >KBDB-FM (2005)
  • KXCL (2005–07)
  • KCCL (2007–13)
  • KMJE (2013–14)
  • KMJE-FM (2014–17)
  • KMJE (2017–19)
Technical information[1]
Licensing authority
FCC
Facility ID36028
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
38°38′10.5″N 120°38′14″W / 38.636250°N 120.63722°W / 38.636250; -120.63722
Repeater(s)105.5 KSAC-FM (Dunnigan)
Links
Public license information
WebcastListen live
Websitewww.larancherasuperstation.com

History

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Classic country: 2004-2005

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From November 17, 2003 - March 15, 2005, the station was known as "Real Country 92.1" under the call letters KRLL, and later KREL.

Adult hits: 2005

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From March 15, 2005, to August 1, 2005, the station was known as "92-1 Bob FM" under the call letters KBDB-FM.

'80s hits: 2005-2007

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From August 1, 2005, to January 5, 2007, the station was known as "Flash 92-1" under the call letters KXCL.

Classic hits: 2007-2013

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From January 5, 2007, to May 29, 2013, that station was known as "K-Hits" under the call letter KCCL. The classic hits format then moved to 101.5 FM.

Spanish adult contemporary: 2013-2017

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In 2013, the station was sold to Lotus Communications. On December 10, 2013, the station became "Vive 92.1" initially with Spanish Holiday music programming. During this period, the call letters were KMJE, and later KMJE-FM.

Regional Mexican: 2017-present

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In July 2017, KMJE dropped the Vive branding in favor of a Regional Mexican format under the name "La Buena." The station changed its call sign to KVMX-FM on March 1, 2019. The name was later changed to "La Ranchera."

References

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  1. ^ "Facility Technical Data for KVMX-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "92.1 KMJE Sacramento Sold" from Radio Insight (September 3, 2013)
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