KQFX (104.3 FM) is a radio station licensed to Borger, Texas, United States. The station serves the Amarillo, Texas, area. The station is currently owned by Viva Media LLC [2]
| Simulcast of KBEX | |
|---|---|
| Broadcast area | Amarillo area |
| Frequency | 104.3 MHz |
| Branding | La Poderosa 96.1 & 104.3 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner | Viva Media, LLC |
| History | |
First air date | March 1975 (as KBBB-FM) |
Former call signs |
|
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 61033 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 175 meters (574 ft) |
Transmitter coordinates | 35°25′34.00″N 101°36′47.00″W / 35.4261111°N 101.6130556°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | lapoderosa961.com |
History
edit
KQFX began broadcasting as KBBB-FM in 1975 and changed to KDKQ on January 2, 1979. On December 1, 1984, the station changed its call sign to KDXR, then again on April 13, 1992, to the current KQFX.[3]
On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's La Caliente format moved to KZIP, and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning hot adult contemporary format as Wild 104.3, with a focus on current music and recurrent "party hits" from the 1990s and 2000s. Tommy the Hacker moved from KXSS-FM to host the station's new morning show.[4][5]
On July 31, 2018, KQFX flipped back to a regional Mexican format as La Poderosa 96.1 & 104.3, in simulcast with KBEX. The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local Salvation Army branch. The hosts were caught off-guard by the flip, which they were informed of via text messages.[6]
References
edit- ^ "Facility Technical Data for KQFX". Licensing and Management System. Federal Communications Commission.
- ^ "KQFX Facility Record". United States Federal Communications Commission, audio division.
- ^ "KQFX Call Sign History". United States Federal Communications Commission, audio division.
- ^ "Tejas Broadcasting Sells Two In Amarillo". RadioInsight. April 17, 2017. Retrieved August 23, 2018.
- ^ "Wild 104.3 Launches A Party In Amarillo". RadioInsight. May 1, 2017. Retrieved August 23, 2018.
- ^ "Viva Media Flips Wild 104.3 Amarillo In Middle Of Charity Remote". RadioInsight. July 31, 2018. Retrieved August 23, 2018.
External links
edit- La Poderosa Website
- Facility details for Facility ID 61033 (KQFX) in the FCC Licensing and Management System
- KQFX in Nielsen Audio's FM station database
- FCC History Cards for KQFX
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