Kraš (Croatian pronunciation: [krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.[4]

Kraš prehrambena industrija d.d.
Company typePublic
ZSEKRAS
IndustryConfectionery production
Founded1911; 113 years ago (1911) (Founded)
Headquarters,
Key people
Damir Bulić (Chairman)[1]
ProductsConfectionery
RevenueIncrease 138.98 million (2017)[2]
Increase €4.10 million (2017)[2]
Total assetsIncrease €162.94 million (2017)[2]
Total equityIncrease €89.60 million (2017)[2]
OwnerMI Pivac Brothers d.o.o. (52.86%)
Kappa Star Ltd. (30.00%)
Kraš d.d. (5.29%)
Others
(as of 14 July 2020)[3]
Number of employees
2,557 (2017)[2]
Websitewww.kras.hr

History

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The company traces its origins from two factories from the early 20th century: "Union", founded in 1911, by Yugoslavian Jews, including Slavaljub Deutsch, the oldest surviving chocolate manufacturer in southeastern Europe; and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. Deutsch was subsequently murdered in Auschwitz and his property seized. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honor of Josip Kraš, a union leader and prominent Croatian communist who was killed in World War II.[citation needed] To date, no restitutions have been made to Deutsch's surviving descendants.

The company was in social ownership during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two-thirds of its market.[5]

In 1997, Kraš received the ISO 9001 certificate.[6][7]

In 2011, Kraš acquired the Osijek confectionary company Karolina, formed in 1891 and known as Sloboda between 1947 and 2003. It was integrated into the Kraš group in 2021.[8]

 
Bajadera

See also

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References

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  1. ^ "Management Board". kras.hr. Kraš. Archived from the original on 8 December 2015. Retrieved 3 December 2015.
  2. ^ a b c d e "ANNUAL REPORT ON THE STATE AND BUSINESS OF THE KRAŠ GROUP IN 2017" (PDF). kras.hr (in Serbian). Retrieved 28 September 2019.
  3. ^ "Vrijednosnica KRAS". zse.hr (in Croatian). Retrieved 14 July 2020.
  4. ^ "Podravka, Kraš i Viro najveći izvoznici hrane". tportal.hr (in Croatian). HINA. 11 February 2013. Retrieved 23 July 2013.
  5. ^ "Bitka do zadnjeg bombona". Globus (in Croatian). Archived from the original on 4 March 2016. Retrieved 23 July 2013.
  6. ^ "Using Quality Objectives to Drive Strategic Performance Improvement". Qualitydigest.com. Retrieved 2017-08-18.
  7. ^ "OBJECTIVE OF THE SAMPLE MANUAL". Isopocketguides.com. Archived from the original (DOC) on 2019-12-20. Retrieved 2017-08-18.
  8. ^ "Karolina - Priča o dugoj tradiciji" [Karolina - Story of a long tradition]. Karolina Osijek website (in Croatian). Kraš d.d. Retrieved 19 September 2024.

Sources

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