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The Try Guys

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The Try Guys is an American online entertainment group and media production company that produces content for their YouTube channel. The group was founded by Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang. The Try Guys are known for testing a wide range of activities, such as testing their sperm count, raising toddlers, shaving their legs, and wearing women's underwear. The four men created The Try Guys while working for BuzzFeed before forming their own company, 2nd Try LLC, in 2018.

The Try Guys
GenreComedy
Created by
Starring
  • Keith Habersberger
  • Ned Fulmer
  • Zach Kornfeld
  • Eugene Lee Yang
  • Kwesi James
  • Jonny Manganello
  • Miles Bonsignore
  • YB Chang Biste
  • Jared Popkin
  • Marissa Rivera
  • Ryan Garcia
  • Joyce Louis-Jean
  • Ash Perez
  • Rosanna Pansino
Country of originUnited States
Original languageEnglish
No. of seasons10
No. of episodes956+ (list of episodes)
Production
Executive producers
  • Keith Habersberger
  • Zach Kornfeld
  • Eugene Lee Yang
  • Rachel Ann Cole
  • Nick Rufca
Producers
  • Erica Lynn Schmueck
  • Desiree Hurlbut
  • Emily Stikeman
  • Leslie Dueñas
  • Rainie Toll
Editors
  • Devlin McCluskey
  • YB Chang
  • Will Witwer
  • Elliot Dickerhoof
  • Mishelle Martin
  • Skyler Klingenberg
  • Liam Sullivan
  • Moira Joy Smith
  • Chris Burke
  • Aiko Igasaki
  • Jonathan Kirk
Camera setupMulti-camera
Production company2nd Try LLC
Original release
NetworkYouTube
2nd Try (2024 - present)
ReleaseSeptember 12, 2014 (2014-09-12) –
present
Related
Squad Wars

They have since expanded their company to include more than twenty employees, starred in a Food Network show titled No Recipe Road Trip, and released a book titled The Hidden Power of F*cking Up. As of October 2022, the channel hosts eleven spinoff series starring employees of the company and other collaborators.[1] Then in 2024, they launched a boutique subscription streaming service called 2ndTry TV.

Fulmer was removed from the company in September 2022 following an extramarital affair with an employee. In May 2024, Yang announced his departure from their flagship show; he will, however, retain co-ownership of the company.[2]

History

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BuzzFeed era (2014–2018)

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The group was formed at the company BuzzFeed in 2014 by then-employees Eugene Lee Yang, Ned Fulmer, Keith Habersberger, and Zach Kornfeld[3] with the creation of their first video "Guys Try Ladies' Underwear for the First Time".[4] Elizabeth de Luna for MTV News emphasized the innovative character of the show:

"Back in 2014, BuzzFeed had not yet developed a show around a recurring cast. A series called “The Creepy Guy” starred a single producer and ran from 2013-2015, but The Try Guys was the first series to consistently feature the same group of talent. It was also the first to turn BuzzFeed producers into on-camera personalities, a motif that now anchors BuzzFeed’s original programming."[4]

Their show Squad Wars premiered on YouTube Red in early 2017. Their most-watched video, "The Try Guys Try Labor Pain Simulation", has garnered over 35 million views as of March 2021.[5] The group has accumulated over 100 million views among their videos on BuzzFeed's YouTube channel.[6]

In 2017, the Try Guys were nominated for the Streamy Awards audience choice Show of the Year award.[7] In 2018, the Try Guys hosted the 8th annual Streamy Awards and won the audience choice Show of the Year award, the same one for which they had been nominated in 2017.[8][9][10][11][12][13][14][15]

Independent studio (2018–2023)

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On June 16, 2018, The Try Guys announced that they had left BuzzFeed and started their own independent production company, 2nd Try LLC.[16][17][18] 2nd Try LLC gained all rights to The Try Guys brand;[19] BuzzFeed remained as the branded content and advertising sales representative for several months.[18] On December 2, 2019, the Try Guys explained that they decided to leave Buzzfeed as their contracts were expiring, with Kornfeld and Fulmer contributing to the idea of developing their own independent production company.[20]

On their own YouTube channel, the Try Guys have received over 2.5 billion views[21][22] and over 8 million subscribers.[23] Slate highlighted that nearly 80% of their subscribers are women and that their audience "skews young, particularly women in their late teens and early 20s".[23]

On January 30, 2019, the Try Guys announced that they'd co-written a book, The Hidden Power of F*cking Up.[24] It was released by HarperCollins on June 18, 2019.[25] The book follows each of the four Try Guys as they challenge themselves to improve their lives, discussing how their failures have impacted them and helped them grow. The Hidden Power of F*cking Up reached the number one position on the New York Times Best Seller list in the self help, advice, and miscellaneous category soon after its release.[26][27] One review described it as "completely approachable in the way it's written… an honest, open discussion about failure."[28] The group also went on tour, titled "Legends of the Internet", and launched The TryPod podcast in 2019.[29]

By 2021, the company had grown to almost 24 employees.[30] The Try Guys host the Food Network show No Recipe Road Trip with the Try Guys, inspired by their YouTube series Without A Recipe.[31][32] The show, initially a one-off special, was due to premiere on Discovery+ and Food Network in 2021,[32] but was postponed when it was ordered for a six-episode season,[33] which premiered on August 31, 2022.[34]

On September 27, 2022, the Try Guys announced that Fulmer would no longer be working with the group following an internal review regarding Fulmer having an extramarital affair with an employee.[35][36][37][38][39] On October 3, 2022, the Try Guys announced that Fulmer would be removed from upcoming videos except in several sponsored videos,[40][41] "ostensibly due to contractual obligations".[1] Zoë Aiko Sonnenberg, writing for Slate, analyzed that beyond the Try Guys' comedy "shtick", their brand promises the "performance of authenticity" with personas as "good guys".[23] Sonnenberg wrote, "to this end, all four of the Try Guys are very publicly partnered, and those partners have become famous themselves. [...] The Try Guys had to act quickly when Ned's character as a devoted husband and father fell apart and breached an essential contract with the audience."[23]

Streaming service (2024–present)

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In May 2024, the Try Guys launched a boutique subscription streaming service called 2ndTry TV.[42][43] The Hollywood Reporter commented that the group is not leaving "YouTube altogether" as they plan "to lean on it as a marketing tool for 2nd Try, to encourage viewers to give their own platform a chance" with hopes that their own platform will be more "sustainable".[43] They also announced that it was Yang's final season on their flagship show as he was stepping away to focus on other creative endeavors.[42][43][44]

Cast

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The Try Guys
 
(Left to right) Eugene Lee Yang, Ned Fulmer, Keith Habersberger, Zach Kornfeld
Personal information
BornKeith Habersberger
(1987-06-18) June 18, 1987 (age 37)
Carthage, Tennessee, U.S.
Zach Kornfeld
(1990-07-26) July 26, 1990 (age 34)
Scarsdale, New York, U.S.
Eugene Lee Yang
(1986-01-18) January 18, 1986 (age 38)
Pflugerville, Texas, U.S.
Ned Fulmer
(1987-06-11) June 11, 1987 (age 37)
Jacksonville, Florida, U.S.
NationalityAmerican
Websitetryguys.com
YouTube information
Channels
Years active2014–present
GenreComedy
Subscribers8.05 million
Total views2.4 billion
Network2nd Try LLC
 100,000 subscribers2018 (Try Guys)
2019 (TryPods)
 1,000,000 subscribers2018
Last updated: June 21, 2023

Keith

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Keith Douglas Habersberger[45] (born June 18, 1987; /ˈhæbərsbɜːrɡər/ HABB-ərz-bur-gər[46]) was born to Donald and Patricia Habersberger in Carthage, Tennessee. He is the youngest of three brothers,[47][48] including Brian Habersberger, the creator of Twitch channel "Nothing, Forever".[49] He is a graduate of Illinois State University with a Bachelor in Acting and French Horn.[50] Habersberger is married to Rebecca "Becky" Habersberger (née Miller),[51] with whom he has a son.[52] Habersberger is reportedly 6 feet 3 inches (1.91 m), making him the tallest of the Try Guys.[53]

Habersberger is part of the comedy music group Lewberger with Hughie Stone Fish and Alex Lewis. The group has appeared on several television talent shows, including Bring the Funny in 2018[54][55] and America's Got Talent in 2021.[56][57]

He is known for his love of fried chicken and has focused on food-related content over the years, the most prominent shows being Eat the Menu, Chicken Watch, and Gourmet Garbage. He is also one of the creators of the Try Guys' series Without A Recipe. On November 30, 2019, Habersberger announced the release of his signature hot sauce, Keith's Chicken Sauce, which sold out within two days and was well received by consumers.[58][59] Habersberger now has a line of Burger and Taco sauces also available through Heatonist.[60][61]

Zach

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Zachary Andrew Kornfeld (born July 26, 1990), was born to Jewish parents Adam and Margo Kornfeld in Scarsdale, New York. He became involved in filmmaking and editing after receiving a LEGO Steven Spielberg Movie Maker Kit as a child.[62] He is Jewish but does not keep kosher and did not have a bar mitzvah, though he did choose the Hebrew name Rakedan (Hebrew: רַקְדָן), meaning dancer.[63][64] Kornfeld was diagnosed with ankylosing spondylitis in his late twenties.[65][66] He graduated from Emerson College with a Bachelor of Fine Arts.[67] As a child, he appeared on Saturday Night Live in an episode hosted by Elijah Wood that aired on December 13, 2003.[68][64] In December 2018, he announced he had been in relationship for the past two years with Margaret Angela "Maggie" Bustamante,[69] a pediatric nurse.[70] In 2019, he decided to undergo hair restoration, a combination of surgery and microblading, to combat pattern hair loss.[71][72][73] On May 13 2020, Kornfeld announced his intention to start a six-part series on the Try Guys YouTube Channel challenge of starting his own business, Zadiko Tea Co., for less than $500.[74][75] Kornfeld and Bustamante announced their engagement in August 2020 and married in February 2023.[76][77]

Eugene

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Main article: Eugene Lee Yang

Eugene Lee Yang (born January 18, 1986; Korean: 양유진) was born to Korean immigrants Jae Yang and Min-young Lee in Pflugerville, Texas.[78] Yang graduated from the University of Southern California with a B.A. in Cinema Production.[79][80] He regularly participates in LGBT pride events and has worked with The Trevor Project.[81][82] Yang came out on June 15, 2019, in a YouTube video, "I'm Gay".[83][84] In 2019, he announced that he has been in a long-term relationship with Matthew McLean.[85] Despite still being listed as an official member, he has made increasingly infrequent appearances on the channel. In 2024, it was announced that Yang would only be doing one more season as part of the cast before stepping away for other projects, though he will still retain his co-ownership of the company.[42][43][44]

Ned

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Edward Gallo "Ned" Fulmer (born June 11, 1987) was born in Jacksonville, Florida. He graduated from Yale University with a major in chemistry.[86] He had a career working in a chemistry lab before he had a career change and started working at Buzzfeed, where Fulmer developed the video fellowship program. He previously lived in Chicago, working at a renewable energy lab by day and performing improv and sketch for Second City and iO Chicago house teams by night,[86] where he was named a "Critic's Pick" by Time Out Chicago.[87]

He was married to Ariel Marie Fulmer (née VandeVoorde), an interior designer, and they have two children.[88][89][90][91][92][93] The Verge highlighted that much of Fulmer's "public persona revolves around being a husband" and that he "successfully built a fanbase and brand around this relationship specifically", calling him a "wife guy".[93]

Fulmer was removed from the group in September 2022 following an extramarital affair with an employee.[36]

Episodes

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Main article: List of The Try Guys episodes

Main series

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SeasonEpisodesOriginally aired
First airedLast airedNetwork
17September 12, 2014January 25, 2015BuzzFeed Video
212February 11, 2015May 10, 2015
312May 17, 2015August 4, 2015
411August 12, 2015October 29, 2015
511November 1, 2015March 6, 2016
612March 16, 2016September 12, 2016
711September 24, 2016March 19, 2017
811March 26, 2017June 17, 2017
923July 22, 2017February 10, 2018
10370June 17, 2018Present2nd Try LLC

Spin-offs

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Over the series of The Try Guys episodes, particular episodes have branched off as part of series of a specific topic or mini-series.

Series Originally Aired Status
Name Starring Episodes Start Date Latest Date
Motherhood All 5 May 6, 2015 (2015-05-06) May 10, 2015 (2015-05-10) Ended
Cosplay All 4 August 1, 2015 (2015-08-01) August 4, 2015 (2015-08-04) Ended
K-Pop All 4 September 23, 2015 (2015-09-23) September 26, 2015 (2015-09-26) Ended
Santa Spectacular All 3 December 18, 2015 (2015-12-18) December 20, 2015 (2015-12-20) Ended
Ocean Survival All 3 June 16, 2016 (2016-06-16) June 18, 2016 (2016-06-18) Ended
Fatherhood All 5 June 13, 2017 (2017-06-13) June 17, 2017 (2017-06-17) Ended
Eat The Menu Keith 31 September 23, 2017 (2017-09-23) present Airing
Without A Recipe All 19 November 11, 2017 (2017-11-11) present Airing
Dirty Tour All 3 January 27, 2018 (2018-01-27) February 10, 2018 (2018-02-10) Ended
Parenthood All 5 June 17, 2018 (2018-06-17) July 7, 2018 (2018-07-07) Ended
The Barkchshler Keith 5 July 11, 2018 December 24, 2018 Ended
Candid Competition Zach 11 July 25, 2018 present Airing
Ned & Ariel Ned & Ariel 4 August 1, 2018 March 16, 2019 Ended
The Try Guys: Game Time All 16 August 8, 2018 present Airing
Rank King Eugene 12 August 18, 2018 present Airing
DUI All 4 October 17, 2018 (2018-10-17) October 27, 2018 (2018-10-27) Ended
The Try Wives: Wine Time Ariel, Becky & Maggie 8 December 19, 2018 present Airing
Old Age All 4 April 3, 2019 (2019-04-03) April 13, 2019 (2019-04-13) Ended
The TryPod All & Miles 100+ May 4, 2019 present Airing
The Food Babies Alexandria & YB 7 July 3, 2019 present Airing
Try DIY Ned & Ariel 3 July 17, 2019 July 31, 2019 Ended
4 Vs. 1 All 10 October 28, 2019 present Airing
Try Australia All 5 November 2, 2019 (2019-11-02) November 20, 2019 (2019-11-20) Ended
Without Instructions All 7 February 8, 2020 (2020-02-08) Present Airing
Beauty Month All 4 March 7, 2020 (2020-03-07) March 28, 2020 (2020-03-28) Ended
#StayHome All 27 March 16, 2020 (2020-03-16) July 29, 2020 (2020-07-29) Ended
Tea Time Zach 6 May 13, 2020 (2020-05-13) August 24, 2020 (2020-08-24) Ended
Date Night Ned & Ariel 4 May 16, 2020 (2020-05-16) June 8, 2022 (2022-06-08) Ended
Retry All 3 July 15, 2020 (2020-07-15) Present Airing
Tailgate Debate Keith 3 November 14, 2020 (2020-11-14) Present Airing

Tour

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On May 4, 2019, The Try Guys announced via YouTube that they would be embarking on a 20 city, nationwide tour (called “Legends of the Internet”) as a part of their “Summer of Try”.[94] Then on July 30, 2019, The Try Guys announced they would be bringing Legends of The Internet to Australia[95] and, later Singapore.[96] Finally, on September 3, 2019, the group announced the final leg of the Legends of the Internet tour, this time in the Pacific Northwest (which was missed on the original run of the tour).[97] In total, The Try Guys performed 26 shows of Legends of the Internet worldwide.

Title Dates # of Cities
Legends of the Internet June 21, 2019 – July 28, 2019; October 15, 2019 – October 17, 2019 23
Legends of the Internet (International) September 23, 2019, September 24, 2019, September 28, 2019 3

Legends of the Internet

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Date City Country Venue
June 21, 2019 Los Angeles, CA United States The Wiltern
June 22, 2019 Phoenix, AZ Comerica Theatre
June 24, 2019 Denver, CO Paramount Theatre
June 25, 2019 Kansas City, MO Uptown Theatre
June 26, 2019 Minneapolis, MN State Theatre
June 27, 2019 Chicago, IL Chicago Theatre
June 28, 2019 Milwaukee, WI Pabst Theatre
June 29, 2019 Detroit, MI The Fillmore Detroit
June 30, 2019 Cleveland, OH KeyBank State Theatre at Playhouse Square
July 10, 2019 San Jose, CA City National Civic
July 14, 2019 San Diego, CA Balboa Theatre
July 18, 2019 Irving, TX Toyota Music Factory
July 19, 2019 San Antonio, TX Majestic Theatre
July 20, 2019 Austin, TX Bass Concert Hall
July 21, 2019 Houston, TX Revention Music Center
July 23, 2019 Atlanta, GA Tabernacle
July 25, 2019 Washington, DC Warner Theatre
July 26, 2019 New York, NY Beacon Theatre
July 27, 2019 Boston, MA Shubert Theatre
July 28, 2019 Philadelphia, PA The Met
September 23, 2019 Melbourne Australia Athenaeum Theatre
September 24, 2019 Sydney Big Top
September 28, 2019 Singapore Singapore The Star Theatre
October 15, 2019 Portland, OR United States Arlene Schnitzer Concert Hall
October 16, 2019 Vancouver, BC Canada The Centre
October 17, 2019 Seattle, WA United States Moore Theatre

Awards

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Year Title Nominated Award Result
2016 Streamy Awards The Try Guys Nonfiction Channel, Show, or Series Won
Show of the Year Nominated
2017 Performance: Ensemble Cast Nominated
Show of the Year Nominated
Webby Awards Comedy: Long Form or Series Honoree
Try Guys // Sponsored by Sony's The Shallows Unscripted (Branded) Honoree
2018 The Try Guys Shave Their Dads • Fatherhood: Part 4 Unscripted (Branded) – People's Voice Won
Streamy Awards The Try Guys Show of the Year Won
2019 11th Shorty Awards Best YouTube Ensemble Won[98]
2020 Webby Awards The Trypod (2nd Try) Comedy, People's voice winner Won
2021 Streamy Awards Leftovers Roulette by The Try Guys, Kroger Zero Hunger, Zero Waste Foundation Social Impact Campaign Won[99]

References

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