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Loewe Technology GmbH, doing business as Loewe (German: [ˈløːvə] ), is a German company that develops, designs, manufactures, and sells consumer electronics and electromechanical products and systems. The company was founded in Berlin, in 1923, by brothers Siegmund and David L. Loewe. Since 1948, the company has based its headquarters and production facilities in the Bavarian town of Kronach, Upper Franconia.
 | |
| Company type | Incorporation |
|---|---|
| Industry | Consumer Electronics |
| Founded | 23 January 1923[1] |
| Headquarters | Kronach, Germany |
Key people | Aslan Khabliev, CEO Thomas Putz, CTO Christian Alber, COO |
| Products | TVs, audio products and multiroom solutions[buzzword] |
History
editThe company was started in 1923 in Berlin, when Siegmund Loewe and his brother David Ludwig Loewe established a radio manufacturing company named Radiofrequenz GmbH. Siegmund Loewe belonged to a circle which promoted public broadcasting in Germany and did his best to initiate what later became known as the radio boom.[2] His work with the young physicist Manfred von Ardenne in 1926 led to the development of the Loewe 3NF, an early attempt to combine several functions into one electronic device, similar to the modern integrated circuit. It was the basis for the broadcast receiver OE 333 that Loewe produced in his factory from 1926 on, of which for the first time in Germany several hundred of thousands sets were sold.[3]
Television development began at Loewe in 1929. The company worked together with British television pioneer John Logie Baird. In 1931, Manfred von Ardenne presented the world's first fully electronic television to the public on the Loewe stand at the 8th Berlin Radio Show. The New York Times reported on the invention on its front page.[4] Between 1930 and 1935, Loewe registered the most television patents worldwide.[5]
When Adolf Hitler came to power in Germany, Siegmund Loewe was forced to emigrate to the US in 1938, where he developed a friendship with Albert Einstein.[6] From 1939 Loewe mainly produced radio technology for the German Luftwaffe and in 1940 came into the possession of the Reich Aviation Ministry.[7] Funkabwehr agents obtained radio detection-finders vans from Loewe-Opta to be used against espionage in Belgium.[citation needed]
In 1949, Siegmund Loewe regained possession of the company's property and took over as chairman of the supervisory board. In the 1950s, Loewe began producing the Optaphon, an early cassette tape recorder with auto-reverse function, but it was not a commercial success. In contrast, the start of radio and television production at the current site in Kronach was very successful and Loewe was able to increase its turnover from 10 to 169 million Deutsch Marks between 1949 and 1960. In 1961, Loewe launched with Optacord 500 the first European video recorder for professional use.[8]
In 1962, the family company tradition ended with the death of Siegmund Loewe. Subsidiaries of the Philips group took over the majority of shares. Under this management, which continued until 1985, the company specialised increasingly in the development and production of televisions. In 1963, Loewe launched the Optaport, a portable television. It had for the first time a 25 cm-wide screen and built-in FM radio. The first Loewe colour televisions were launched along with the introduction of colour television in Germany in 1967. In 1979, Loewe began production of the fully integrated chassis television, which secured the future of the company. In February 1981, Loewe presented Europe's first stereo sound television to the press.[9]
In 1985, a management buyout (MBO) made Loewe independent again after Philips sold its shares. A new automotive electronics division was successfully launched in cooperation with BMW. In 1991, the Japanese group Matsushita (Panasonic) acquired a stake in Loewe and also took over the BMW share in 1993; however, Matsushita sold its shares in 1997. The company subsequently went public.[10]
Also in 1985, Loewe designer Heinz Jünger created the Art 1 television, laying the foundation for Loewe's rise to become an internationally renowned premium brand with a clear design strategy. While Loewe had previously repeatedly attracted attention with its independent product designs (e.g. Opta 537, Palette, line 2001, Loewe MCS), it was only now that it developed its own profile. With the success of the Art 1 behind it, a separate corporate design was developed and the Loewe design department was systematically transformed into a design management department. Numerous well-known designers such as Hubertus Carl Frey alias hace, who designed the Loewe brand, as well as industrial design agencies such as Phoenix, Neumeister and Design3 worked as external designers for Loewe during these years.[11]
1998 marked two more milestones in the company history: the launch of the Xelos @Media, a television with internet access, and that of the Spheros, the first Loewe flat-screen television. In the following year, Loewe AG had its IPO, led by Rainer Hecker (CEO) and Burkhard Bamberger (CFO).[12]
Following financial hardships, in July 2013 the company filed for bankruptcy protection, but on 1 October 2013, the Loewe Group entered into a self-administration process.[13] In March 2014, major assets from Loewe AG were taken by the Munich-based investor Stargate Capital GmbH.[14]
In December 2019, Skytec Group Ltd took 100% ownership of the brand, creating Loewe Technology GmbH and associated subsidiaries. In 2021, Loewe acquired 65,000 m² of land and buildings from the town of Kronach to secure its location for the long term future. The plans consider step-by-step renovation of the complete area with erection of new office and administrative facilities. During 2021, Loewe introduced a new sub-brand: We.by.Loewe.[15]
Loewe celebrated its 100th anniversary in 2023, adopting a new slogan, “Century of Excellence”. In partnership with the town of Kronach, Loewe opened an exhibition displaying products from different historical periods at Rosenberg Castle in Kronach, which will operate for the full anniversary year. A book titled “100 years of Loewe design” has been published with another book, “100 Years of Loewe History in Images”, released later in 2023.[citation needed]
French football star Kylian Mbappe bought a stake in Loewe on 30 September 2024, which the company expects will lead to an increase in sales and possibly an IPO.[16]
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Loewe head office in Berlin, 1923 -
Siegmund Loewe & Manfred von Ardenne -
Loewe local receiver OE 333, 1926 -
First Loewe TV, 1931 -
Loewe Optaphon, 1950 -
Loewe Iris, 1951 -
Loewe Optaport, 1963 -
Loewe Art 1, 1985 -
Loewe Spheros, 1998
Products
editType FEB
In 1929, Loewe started producing televisions. Manfred von Ardenne focused on electronic circuits. On 14 December 1930, with the help of the cathode ray tube, he succeeded in full electronic transmission of diapositives.[citation needed]
Loewe Optaport
In 1963, Loewe designed a fully transistorized and portable TV, the “Optaport”. The device had a screen diagonal of 9.8 inches and was equipped with an integrated ultra-shortwave radio section.[citation needed]
Art 1
In February 1981, Loewe presented the first stereo sound TV in Europe. Four years later, they introduced the “Art 1”, a newly design-oriented generation of televisions.[citation needed]
D2-MAC
The D2-MAC method for TV components allowed digital sound to be transmitted in stereo and in various languages. Loewe produced a television with an internally pluggable D2-MAC decoder, Sat-TV tuner, and PiP modules. However, the 1,250-line HDTV did not manage to establish itself and was taken off the market after the distribution of German programmes via Astra.[citation needed]
CS1
The environmentally friendly “CS1” television went into production in 1995. Television tubes could be disposed of separately while the casing cover and electronics were designed such that they could be completely melted for reuse. Hence, the CS1 was recyclable.[citation needed]
Xelos @Media & Spheros
From 1995 onwards, Loewe kept evolving from classic consumer electronics to a multimedia specialist. In 1997, Loewe introduced the “Xelos @Media” — the first TV with internet access. In the same year, the first Loewe flat-screen TV, “Spheros”, debuted.[citation needed]
MultiTel TV 10
In 1988, the MultiTel TV 10 was released. Telephoning, keeping a name register, database queries, sending Telexes, and telefax were available.[citation needed]
Individual, Art & Connect
“Individual” was the first flat-screen TV that offered individual housing options and set-up solutions.[buzzword] The “Loewe Connect”, introduced in 2008, was a smart TV that offered wireless access to multimedia files, external hard drive, and PC systems.[citation needed]
In 2010, Loewe developed its first batch-produced LCD TV with LED background lighting, the next-generation “Individual SL”. In the same year, the LED series “Art” and “Connect” with DR+Streaming, MediaText, HbbTV, CE-HTML, and an improved streaming client were introduced at the IFA exhibition. The increasing intelligent networking of modern homes was integrated with functions like “Follow-Me”, which enables the user to record or start watching a movie in one room and finish watching it in another room, enabling a multi-room function.
bild, klang, plus
In 2016, Loewe introduced a German nomenclature of its products in order to "authentically communicate its German roots". The German product names are supposed to convey the use of the respective products within the entertainment system: bild (TV devices), klang (speakers), and plus (accessories).[citation needed]
We.by.Loewe brand
In 2021, Loewe Technology introduced a new sub-brand called We.By.Loewe, which targets the younger generation and offers products at more affordable price points. The current range includes LCD TVs (We.See series) and speakers (We.Hear series).
Bibliography
edit- 75 Jahre Loewe (1923–1998). Und die Zukunft geht weiter, author's edition 1998
- Kilian J.L. Steiner: Ortsempfänger, Volksfernseher und Optaphon. Die Entwicklung der deutschen Radio- und Fernsehindustrie und das Unternehmen Loewe 1923–1962. Klartext Verlag, Essen 2005, ISBN 978-3-89861-492-4
- Frank Keuper, Jürgen Kindervater, Heiko Dertinger, Andreas Heim (Hrsg.): Das Diktat der Markenführung. 11 Thesen zur nachhaltigen Markenführung und -implementierung. Mit einem umfassenden Fallbeispiel der Loewe AG, Gabler Fachverlage, Wiesbaden 2009, ISBN 978-3-8349-0852-0
References
edit- ^ "About LOEWE". Loewe official website. Retrieved 2024-01-03.
- ^ Blumtritt, Oskar (2004). The flying spot scanner, Manfred von Ardenne and the telecinema, in: Presenting Pictures. London: NMSI Trading Ltd, Science Museum. p. 91. ISBN 1-900747-54-5.
- ^ Steiner, Kilian (2023). Loewe. 100 Jahre Designgeschichte. Loewe. 100 years design history (in German and English). Stuttgart: avedition. pp. 23, 31–35. ISBN 978-3-89986-390-1.
- ^ Blumtritt, Oskar (2004). The flying-spot scanner, Manfred von Ardenne and the telecinema, in: Presenting Pictures. NMSI Trading Ltd, Science Museum. pp. 92–94, 97–104.
- ^ Shiers, George (1997). Early Television. A Bibliographic Guide to 1940. New York: Garland Publishing. pp. 211, 252, 327, 358, 389. ISBN 0-8240-7782-2.
- ^ Steiner, Kilian (2023). Loewe. 100 Jahre Designgeschichte. Loewe. 100 years design history (in German and English). Stuttgart: avedition. pp. 24–27, 64–65. ISBN 978-3-89986-390-1.
- ^ Steiner, Kilian (2005). Ortsempfänger, Volksfernseher und Optaphon. Die Entwicklung der deutschen Radio- und Fernsehindustrie und das Unternehmen Loewe 1923–1962 (in German). Essen: Klartext Verlag. pp. 237–239. ISBN 3-89861-492-1.
- ^ Steiner, Kilian (2005). Ortsempfänger, Volksfernseher und Optaphon. Die Entwicklung der deutschen Radio- und Fernsehindustrie und das Unternehmen Loewe 1923–1962 (in German). Essen. pp. 293–315, 322. ISBN 3-89861-492-1.
{{cite book}}: CS1 maint: location missing publisher (link) - ^ Speidel, Markus (2012). Netzwerke, Kooperationen und Management-Buy-Out. Die Geschichte des Unternehmens Loewe zwischen 1962 und 1985 (in German). Essen: Klartext Verlag. pp. 52–53, 65–66, 71–77, 192–194, 203–204. ISBN 978-3-8375-0756-0.
- ^ Speidel, Markus (2012). Netzwerke, Kooperationen und Management-Buy-Out. Die Geschichte des Unternehmens Loewe zwischen 1962 und 1985 (in German). Essen: Essen. pp. 209–217, 225-228. ISBN 978-3-8375-0756-0.
- ^ Steiner, Kilian (2023). Loewe. 100 Jahre Designgeschichte. Loewe. 100 years design history (in German and English). Stuttgart: avedition. pp. 83–85, 147–151, 181–183. ISBN 978-3-89986-390-1.
- ^ Steiner, Kilian (2023). Loewe. 100 Jahre Designgeschichte. Loewe. 100 years design history (in German and English). Stuttgart: avedition. pp. 123–127. ISBN 978-3-89986-390-1.
- ^ "German technology manufacturer Loewe declares bankruptcy"
- ^ "Münchener Investor übernimmt Loewe". Handelsblatt. Retrieved 6 January 2015.
- ^ Steiner, Kilian (2023). Loewe. 100 Jahre Designgeschichte. Loewe. 100 years design history (in German and English). Stuttgart: avedition. pp. 137–141, 177. ISBN 978-3-89986-390-1.
- ^ "Kylian Mbappe takes stake in German electronics firm Loewe". The Straits Times. 2024-09-30. ISSN 0585-3923. Retrieved 2024-09-30.
External links
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