Love 972 (Chinese: 最愛頻道) is a Mandarin Chinese radio station in Singapore. Owned by the state-owned broadcaster Mediacorp, it primarily broadcasts an adult contemporary format focusing on Chinese pop music.

LOVE 972
Broadcast areaSingapore
Johor Bahru/Johor Bahru District (Malaysia)
Batam/Batam Islands, Riau Islands (Indonesia)
Frequency97.2 MHz
Programming
Language(s)Mandarin
FormatAdult contemporary (Mandopop)
Infotainment
Ownership
OwnerMediacorp
YES 933
CAPITAL 958
History
First air date
23 September 1994; 30 years ago (1994-09-23)
Links
Webcast
WebsiteLOVE 972

History

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The station was originally set to launch in October 1994. It was described as a Chinese equivalent to the English-language Class 95, and planned to target the increasing number of bilingual listeners, specifically workers between age 30 and 40 from the middle to higher income bracket. Test transmissions began in June 1994.[1]

The station launched on 23 September 1994. Its Chinese name translates as "Best Loved Station". The station initially had five deejays coming from SBC and Rediffusion.[2]

See also

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References

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  1. ^ "New Chinese radio channel in October". The Straits Times. 7 July 1994.
  2. ^ "Third Mandarin radio station starts up today". The Straits Times. 23 September 1994. Retrieved 27 January 2024.
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