Lovefully Yours Veda is a 2023 Indian Malayalam-language romance drama thriller film directed by Praghesh Sukumaran and jointly produced by Radhakrishnan Khalayil and Ruvin Viswam through R2 Entertainments, with a screenplay by Babu Vayalathur. The film stars Rajisha Vijayan, Gautham Vasudev Menon,[1] Sreenath Bhasi, Anikha Surendran, Venkitesh V.P, Chandhunadh and Appani Sarath. The film was co-produced by Abdul Salim. The plot follows a mix of campus romance and political drama set in the 90s.[2]
| Lovefully Yours Veda | |
|---|---|
 Theatrical poster | |
| Directed by | Praghesh Sukumaran |
| Written by | Babu Vayalathur |
| Produced by | Radhakrishnan Khalayil Ruvin Viswam |
| Starring | Rajisha Vijayan Venkitesh V.P Sreenath Bhasi Gautham Vasudev Menon |
| Cinematography | Tobin Thomas |
| Edited by | Sobin K Soman |
| Music by | Rahul Raj |
Production company | R2 Entertainments |
| Distributed by | Sree Priya Combines R2 Entertainments |
Release date |
|
Running time | 132 minutes |
| Country | India |
| Language | Malayalam |
The original background score and songs are composed by Rahul Raj. Principal photography began in January 2022. Lovefully Yours Veda was released in March 2023.[3]
Plot
editMaalu, a member of the musical band Banjara’s, chances upon a poem on the walls of Varma College, Thrissur. The band reworks it into a song and it becomes a big hit in no time. People get curious about the lyricist and the band has no clue about the author of the poem. The band embarks on a journey to discover the poet and reaches Varma College. They come to know about Sree Veda, a former student of the college and the poet in question.[4]
The youngsters meet Veda and she reminisces about the story behind the poem, her eventful college life, and Comrade Jeevanlal, the charming man who revolutionized her world.[5]
Cast
edit- Rajisha Vijayan as Sree Veda
- Venkitesh V.P as Jeevanlal
- Sreenath Bhasi as Ranjan Abhraham
- Gautham Vasudev Menon as Sri Kumar Kartha
- Appani Sarath as Kanimangalam Stephen
- Shaju Sreedhar
- Sruthi Jayan
- Anikha Surendran as Maalu
- Chandhunadh as Sijo
- Ranjit Shekar as Akbar
Production
editFilming
editThe makers started the principal photography on 16 December 2021 with the switch-on ceremony. It took 62 days in 4 schedules to complete the shoot. The post-production of the film started in October 2022 and Rajisha Vijayan herself announced the release date when the promotions for the film were ongoing.[6]
Music
editThe original background score and songs are composed by Rahul Raj.[7] The music rights were bagged by Sony Music. The first single Aakaasha Paalazhiyil was released on Sony Music[8] and it crossed more than 1 million views in a short span.[9]
Reception
editCritical Response
editVignesh Madhu critic of Cinema Express gave 2 out 5 stars and stated that "Everything in the film, be its story, setting, characters, and conflicts, are already familiar to an average Malayali audience".[10] Shilpa S critic of OTTplay gave 3 out of 5 starts and wrote that "Lovefully Yours Veda makes no attempt to hide that it is Venkitesh’s vehicle through and through, done in a way that becomes cliched and unoriginal, as far as the story is concerned. Although not given a lot to work with Rajisha Vijayan and Sreenadh Bhasi try to make the best of what they are given, and brilliantly so."[11]
References
edit- ^ "Rajisha Vijayan, director Gautham Menon to star in campus film 'Lovefully Yours Vedha'". The New Indian Express. 14 December 2021. Retrieved 14 December 2021.
- ^ "നെറ്റിയില് പൊട്ടുകുത്തി, കണ്ണില് മഷിയെഴുതി രജിഷ; 'ലവ്ഫുളി യുവേഴ്സ് വേദ' അടുത്ത പോസ്റ്ററും ശ്രദ്ധേയമാകുന്നു". Samayam Malayalam. Retrieved 8 January 2023.
- ^ "'Lovefully Yours Veda' set to release in February". The New Indian Express. 10 January 2023. Retrieved 10 January 2023.
- ^ "Rajisha Vijayan-Sreenath Bhasi film Lovefully Yours Veda to release soon". Cinema Express. 9 January 2023. Retrieved 9 January 2023.
- ^ "'ഗൗതം മേനോനും രജിഷയും ശ്രീനാഥ് ഭാസിയും പ്രധാന വേഷങ്ങളിൽ; 'ലവ്ഫുള്ളി യുവേഴ്സ് വേദ'". Mathrubhumi. 13 December 2021. Retrieved 13 December 2021.
- ^ "'ലവ്ഫുളി യുവേഴ്സ് വേദ' യിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". Mathrubhumi. 12 January 2023. Retrieved 12 January 2023.
- ^ "രജിഷ വിജയന്റെ 'ലവ്ഫുളി യുവർസ് വേദ'; സിനിമയിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". News 18 Malayalam. 12 January 2023. Retrieved 12 January 2023.
- ^ "Sony Music Acquires Album Rights of Sreenath Bhasi-Rajisha Vijayan's Lovefully Yours Veda". News 18. 5 January 2023. Retrieved 5 January 2023.
- ^ "'Aakasha Palazhiyil' song from 'Lovefully Yours Veda' is a charming melody set in a campus". Times of India. Retrieved 12 January 2023.
- ^ "Lovefully Yours Veda Movie Review: A mundane attempt to rekindle nostalgia". Cinema Express. 3 March 2023. Retrieved 7 April 2023.
- ^ "Lovefully Yours Veda review: Rajisha Vijayan's campus drama turns out to be Venk". OTTPlay. Retrieved 7 April 2023.
External links
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