Wikipedia

Trap Nation

(Redirected from Lowly (record label))

Trap Nation is an American music promoter that is primarily known for releasing electronic music on its YouTube channel.

Trap Nation
The current logo, first used in November 2016
Personal information
Born
Andre Benz

February 4, 1997
Websitenations.io
YouTube information
Channel
Years active2012–present
Genre(s)Chill music, trap, future bass
Subscribers30.4 million[1]
Total views13.9 billion[1]
NetworkThe Nations / Create Music Group
Associated actsChill Nation, Bass Nation, Rap Nation, Indie Nation, R&B Nation, House Nation, Latin Nation
100,000 subscribers2014
1,000,000 subscribers2015
10,000,000 subscribers2016
Last updated: March 1, 2022

History

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Trap Nation was founded in September 2012 by Andre Willem Benz & Kevin Field when they were 15 years old.[2] Alongside Trap Nation, Benz expanded into creating other channels, the first of which, Chill Nation, was founded in February 2014.[3] The channels have since gone on to be managed by other curators, employed by The Nations, a company which encompasses all the channels and Lowly Palace. As of April 2020, Benz still runs the Trap Nation channel himself alongside another curator named Jean.

By the end of 2016, Trap Nation was included in the ten fastest-growing YouTube channels by Tubefilter, receiving an average of 70 million new plays a week.[4][5]

As of 2021, Trap Nation could claim more than 30 million subscribers and an average of 560,000 new subscribers a month.[6]

Lowly Palace

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In September 2016, Trap Nation's independent record label, Lowly Palace, was founded.[7] In less than a year, the channel has amassed almost 500,000 subscribers.[8]

Events

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In 2016, Trap Nation made its first live-event debut at Danbury, CT, where Botnet and Lukas performed.[9]

Trap Nation participated at the SXSW event in March 2017, featuring artists Illenium, San Holo, Whethan, and more.[10][11]

In June 2017, Trap Nation held the largest art car event at EDC, reaching a crowd of over 4,000 people. The lineup featured acts such Alan Walker, Troyboi, Boombox Cartel, Autograf, and others played.[12][13]

In April 2022, The Nations (parent-company and owner of Trap Nation and other Nation branded channels) sold a majority stake in ownership to Create Music Group for an undisclosed amount.[14]

Accolades

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In 2015, Trap Nation was included in YouTube's top 10 preferred Google / YouTube music partners.[15]

In June 2017, Trap Nation was the 44th-most-subscribed channel on YouTube and had accumulated more than five billion total views.[16] Trap Nation was also ranked by Billboard as the #1 dance curator on YouTube alongside Monstercat, MrSuicideSheep, Proximity, and Majestic Casual.[17]

References

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  1. ^ a b "About AllTrapNation". YouTube.
  2. ^ Gilles, Francesca (23 February 2015). "M-A senior Andre Benz creates YouTube channel featuring Trap music — InMenlo". InMenlo.com. Archived from the original on 12 August 2017. Retrieved 9 August 2017.
  3. ^ "Chill Nation YouTube - About". YouTube. Archived from the original on 8 April 2020.
  4. ^ "Top 50 Most Viewed U.S. YouTube Channels • Week Of 11/18/2016". Tubefilter. 25 November 2016. Archived from the original on 12 August 2017. Retrieved 11 August 2017.
  5. ^ "Top 50 Most Viewed YouTube Channels Worldwide • Week Of 11/18/2016". Tubefilter. 25 November 2016. Archived from the original on 12 August 2017. Retrieved 11 August 2017.
  6. ^ "AllTrapNation YouTube Stats, Channel Statistics - Social Blade". socialblade.com. Archived from the original on 12 August 2017. Retrieved 24 January 2018.
  7. ^ "What to Watch Next: YouTube's Unofficial Dance Music Curators Take Their Brands Offline". Billboard. Archived from the original on 27 July 2017. Retrieved 10 August 2017.
  8. ^ "ucbr_gpafjcwt_mjv6k3nh5g YouTube Stats, Channel Statistics - Socialblade.com". socialblade.com. Archived from the original on 12 August 2017. Retrieved 10 August 2017.
  9. ^ "Trap Nation Presents". Eventful. Archived from the original on 12 August 2017. Retrieved 11 August 2017.
  10. ^ Staff, Your EDM (9 March 2017). "See The Massive Lineups From Trap Nation & Chill Nation At SXSW". Your EDM. Archived from the original on 12 August 2017. Retrieved 11 August 2017.
  11. ^ "Everything You Need To Know About SXSW 2017". Run The Trap: The Best EDM, Hip Hop & Trap Music. 9 March 2017. Archived from the original on 13 August 2017. Retrieved 12 August 2017.
  12. ^ "Exclusive Trap Nation Mix for EDC Las Vegas 2017". Insomniac.com. Archived from the original on 12 August 2017. Retrieved 11 August 2017.
  13. ^ Naccarato, Christian (30 June 2017). "Trap Nation EDC 2017 Recap". Your EDM. Archived from the original on 12 August 2017. Retrieved 11 August 2017.
  14. ^ Katie Bain (13 April 2022). "Create Music Group Acquires Majority Stake In YouTube Channel Network The Nations". Billboard. Retrieved 7 November 2024.
  15. ^ "Career Spotlight: Andre Benz - EDMJobs". EDMJobs. 1 December 2015. Archived from the original on 12 August 2017. Retrieved 10 August 2017.
  16. ^ Shannon, Patrick (18 June 2017). "For Fans of Trap Music, This Art Car Is the Hottest Attraction at EDC Vegas". L.A. Weekly. Archived from the original on 3 January 2018. Retrieved 10 August 2017.
  17. ^ "Video Made the EDM Star: YouTube's Top 5 Dance Curators". Billboard. Archived from the original on 15 August 2017. Retrieved 10 August 2017.
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