The Canadian Luge Association is the governing federation for luge in Canada.
| Jurisdiction | Luge in Canada |
|---|---|
| Sponsor | Sport Canada |
| Official website | |
| www | |
 | |
The Canadian Luge Association is an independent, non-profit national governing body for luge. It works with government agency Sport Canada and has hosted international events in 2012 and 2013.[1]
In 2009, the Canadian Luge Association raised awareness of its sponsorship needs with "for sale" decals on helmets during its World Cup season; the campaign resulted in a million-dollar sponsorship deal over five years, covering participation in two Winter Olympics.[2]
References
edit- ^ Parent, Milena M.; Chappelet, Jean-Loup, eds. (2017). Routledge Handbook of Sports Event Management. Routledge. ISBN 978-1135104306.
- ^ Rennie, Lindsay (1 August 2010). "The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium". Journal of Sponsorship. 3 (4). Henry Stewart Publications: 346. ISSN 1754-1360.
External links
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