Cinemax (Asian TV channel)

Cinemax Asia
Country	Singapore
Broadcast area	Southeast Asia; Hong Kong; Taiwan;
Network	HBO Asia
Headquarters	Singapore
Programming
Language(s)	English (Hong Kong, Malaysia, Singapore and Philippines); Mandarin (Singapore, Taiwan, Malaysia, Hong Kong); Thai (Thailand); Indonesian (Indonesia); Malay (Malaysia); Vietnamese (Vietnam);
Picture format	1080i HDTV (downscaled to 16:9 anamorphic widescreen or letterboxed 576i for the SDTV feed)
Ownership
Owner	HBO Asia Pte Ltd (Warner Bros. Discovery International)
Sister channels	Warner TV; HBO; Cartoon Network Asia; Cartoonito Asia; CNN International; HBO Signature; HBO Hits; HBO Family;
History
Launched	November 15, 1996; 28 years ago
Replaced	FOX Action Movies (Cignal TV channel space)
Former names	Max (29 March 2009–30 September 2012); Max by HBO (1 March 2017–1 May 2020, in Vietnam only);
Availability
Terrestrial
IndiHome (Indonesia)	Channel 803

Cinemax Asia is a pan-Asian pay television channel. Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films.^[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

History

Cinemax Asia (15 November 1996–28 March 2009)

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, Cinemax Asia was launched on the Astrochannel number 18, on April 23, 1998 at 7.45 pm replacing the ill-fated MGM Gold channel on April 6, 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997.^[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.^[2]

Max Asia (29 March 2009–30 September 2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.^{[clarification needed]}^[3]^[4]^[5]^[6]

Cinemax Asia (1 October 2012–present)

On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from March 1, 2017 to May 1, 2020.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.^[7]