Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian-based multinational chain of fast-food restaurants based in Sydney, that purveys Mexican cuisine,[2] while the Mad Group own the master franchise for the restaurant in New Zealand.[3]
 | |
| Industry | Restaurant |
|---|---|
| Founded | 21 March 2007[1] |
| Headquarters | Sydney , Australia |
Area served |
|
Key people | Clovis Young |
| Products | Tacos, burritos, and other Mexican-related fast food |
| Website | madmex madmex |
Mad Mex Fresh Mexican is Lucha libre-themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards.[4]
As of October 2022[update], 71 locations are in operation.[5]
History
editMad Mex opened its first restaurant in Darlinghurst on 21 March 2007.[1]
On 19 September 2019, 4Fingers Crispy Chicken announced its acquisition of 50% stake in Mad Mex.[6] As part of the partnership, 4Fingers will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.[citation needed]
In 2019, Mad Mex opened stores internationally in Singapore and Malaysia.[7]
In 2021, Mad Mex announced that they were once again 100 per cent Australian-owned after the company bought out its 50 per cent Singaporean joint venture partner.[8]
Founder
editClovis Young, the co-founder of Mad Mex, grew up in California and Massachusetts before becoming a graduate of Carnegie Mellon University in Pittsburgh.[9]
See also
edit
References
edit- ^ a b Butterworth, Monique (13 November 2007). "Mexican wave". The Sydney Morning Herald. Fairfax Media. Archived from the original on 23 November 2015.
- ^ Barbaschow, Asha (7 August 2017). "Fast food chain Mad Mex ready to serve up insights from machine learning". ZDNet. Retrieved 8 October 2022.
- ^ "Mad's crowdfunding push aims to raise up to $1.5m for growth spurt". The New Zealand Herald. Retrieved 8 October 2022.
- ^ "Mad Mex Fresh Mexican". franchisebusiness.com.au. 28 October 2015. Retrieved 8 October 2022.
- ^ "Mad Mex Fresh Mexican Quick Service Restaurant". Topfranchise. Retrieved 8 October 2022.
- ^ Shiao, Vivien (20 September 2018). "4Fingers acquires 50% stake in Aussie brand Mad Mex". The Business Times. Retrieved 8 October 2022.
- ^ "Mad Mex goes global with Singapore and Malaysian expansion". Business News Australia. Retrieved 28 November 2019.
- ^ "Mad Mex back in Australian hands as founder buys out JV partner". Business News Australia. Retrieved 9 December 2021.
- ^ "'A whole lot of authenticity': Mad Mex founder Clovis Young". Money magazine. 31 May 2019. Retrieved 21 March 2022.