Mark Leiter is founder and chairman of Leiter+Company, and a leading strategy expert.[1][2][3] He is a Distinguished Strategy Fellow at The Conference Board and serves as a Trustee of the Committee for Economic Development (CED).
He was previously Chief Strategy Officer at Nielsen. Prior to serving as chief strategy officer, he served as Nielsen's global president of practices and consulting services.[4] Earlier in his career, he was with McKinsey & Company where he was co-founder and co-director of McKinsey's Branding practice, a founder of McKinsey's B2B Marketing practice, and author of several McKinsey Quarterly articles.[5][6][7]
He is the co-founder (with Jonathan Spector) and former chairman of the board of directors of The Demand Institute.[8][9][10]
References
edit- ^ "Wharton: Crafting Better Strategy—Why Empathy Matters".
- ^ "Wharton: Why Customer Experience is Job #1 for CEOs".
- ^ "World Economic Forum: Here's why strategists aren't focusing enough on communications".
- ^ "Nielsen: Consumer or Consumed?".
- ^ "McKinsey Quarterly: Brand Leverage". Archived from the original on 2012-01-10.
- ^ "McKinsey Quarterly: If Nike Can Just Do It, Why Can't We?". Archived from the original on 2013-03-13.
- ^ "McKinsey Quarterly: Uncovering the Value of Brands". Archived from the original on 2012-03-11.
- ^ "Conference Board and Nielsen launch The Demand Institute".
- ^ "Bloomberg: Mark Leiter discusses launch of The Demand Institute".
- ^ "Time Magazine: The Demand Institute says Housing Market Recovery Has Officially Begun". 15 May 2012.