Monroe Green (c. 1904 – December 7, 1996) was an American businessman and long-time advertising director of The New York Times.
Monroe Green | |
|---|---|
| Born | c. 1904 |
| Died | December 7, 1996 (age 92) |
| Nationality | American |
| Education | B.A. University of Pennsylvania |
| Occupation | Businessman |
| Known for | Advertising director of The New York Times |
| Spouse(s) | Ruth Gast (died 1979) Jean Green |
| Children | 2 |
Biography
editGreen was born in South Amboy, New Jersey, to a Jewish family, the only child of an owner of a small clothing store.[1][2] His father died when Green was 10.[1] In 1927, Green graduated from the University of Pennsylvania and after school, went to work as a store advertising manager for Macy's.[1] In 1930, he accepted a position with The New York American becoming advertising director of New York Journal-American in 1936 after its merger with New York Evening Journal.[1]
In 1942, he joined The New York Times as advertising director where he doubled the newspaper's advertising revenues, expanded internationally, and propelled The Times Magazine to the top position in fashion advertising.[1] Under his tenure, he grew advertising revenues to be three times the revenues from the sale of newspapers.[1] In 1968, Green retired.[1]
Personal life
editGreen was married twice. His first wife, Ruth Gast, died in 1979.[1] He was survived by his wife, Jean Green; and two children: George Green and Nancy Green Sherman Friedman.[1][3] Green died at his home on December 7, 1996, in Palm Beach, Florida.[1]
References
edit- ^ a b c d e f g h i j Thomas, Robert McG. Jr. (December 8, 1996). "Monroe Green, 92, Times Advertising Director". The New York Times.
- ^ "Modern Jewish History: Advertising". Jewish Virtual Library. Retrieved September 12, 2019.
- ^ "Val Friedman Weds Nancy Green". The New York Times. July 5, 1975.