Naterra International, Inc., is a privately held based consumer products sales and marketing company based in Coppell, Texas. Naterra manages several brands, including Baby Magic and Tree Hut.[1] Mr. Jon Song is CEO.[2] Naterra is headquartered in Coppell, Texas.
 | |
| Industry | Consumer Packaged Goods |
|---|---|
| Genre | Consumer Packaged Goods |
| Founded | 1922 |
| Headquarters | Coppell, Texas |
| Website | http://www.naterra.com/ |
History
editNaterra was founded in Dallas, Texas in 1922 as the Superior Products Company.[3] Initially, the company specialized in manufacturing private label and owned brand products, including Sue Pree and Lisa Monay, which were introduced in 1945 and were in distribution with retailers such as Wal-Mart in 1964.[citation needed] In 1965, the company trademarked its Lisa Mornay brand.[4]
Superior Products Company was acquired in 1994 by the Song Family[who?] and became Naterra International, Inc.[2] In 2002, Naterra founded the Tree Hut brand. In 2008, Naterra acquired the Baby Magic Brand from Ascendia Brands.[5]
Brands
editCurrent brands include:
Past brands:
- Skin Milk
- TimeBlock
- FootSteps
- CandleSong
- Sue Pree
- Lisa Mornay
- Aqua Spa[6]
- All that Glitters
References
editThis article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (May 2015) |
- ^ Naterra
- ^ a b "Naterra". Bloomberg. May 29, 2015. Retrieved 2015-05-20.
- ^ BusinessWeek. "[1]." BusinessWeek. 2009. Retrieved on November 29, 2009.
- ^ "Lisa Mornay". Justia.com. Retrieved 2015-05-20.
- ^ PR Newswire. "[2]." PR Newswire. 2008. Retrieved on October 15, 2008.
- ^ "Unilever and Naterra International Partner for TIGI Cosmetics". prnewswire.com. Feb 10, 2015. Retrieved 2015-05-20.