New Kids on the Block is the debut studio album from American popboy bandNew Kids on the Block released on April 1, 1986, by Columbia Records. The album failed to garner any attention at the time of its release. In August 1989, during the success of their second album, Hangin' Tough, Columbia released the New Kids on the Block track "Didn't I (Blow Your Mind)" as a single, in an attempt to bring this album to the attention of the group's growing fan-base. As a result, album sales spiked, causing it to be released outside the United States around the same time. Subsequently, the New Kids on the Block album would eventually be certified 3× Platinum by the RIAA, peaking at number 25 on the US Billboard 200.
The group was originally named Nynuk. The name was changed to New Kids on the Block following the recording of the Donnie Wahlberg-written album track of the same name.