Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley.
 | |
| Type | Premium tequila |
|---|---|
| Manufacturer | Bacardi (The Patrón Spirits Company) |
| Country of origin | Jalisco, Mexico |
| Introduced | 1989 |
| Proof (US) | 80 |
| Variants | Añejo, Burdeos, Citrónge, Gran Platinum, Reposado, Silver, XO Cafe, XO Cafe Dark Cocoa |
| Website | www |
Patrón Tequilas, like all tequilas, are produced in Mexico from the "corazón" (heart or core) of the blue agave plant.[1] Everything including the barrels, corks, and bottles is handcrafted at their distilleries.
History
edit
The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries.[2] St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.[3]
In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO.
In January 2018, Patrón was sold to Bacardi, one of the world's largest privately held spirits company, for $5.1 billion.[4]
Advertising
editFollowing the advertising strategy of Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly vodka drinkers in nightclubs and trendy bars. Through persistent references by country music and hip hop singers, and by Lil Jon in particular, Patrón has become a fixture of popular culture.[3]
The brand logo is set in the Algerian typeface.
Varieties
editVarieties include a tequila-coffee blend known as Patrón XO Cafe, a tequila-chocolate-coffee blend known as Patrón XO Cafe Dark Cocoa, and an orange liqueur known as Patrón Citrónge.[5]
- Gran Patrón Burdeos
- Gran Patrón Platinum
- Gran Patrón Piedra
- Patrón Silver
- Patrón Añejo
- Patrón Reposado
- Roca Patrón Silver
- Roca Patrón Reposado
- Roca Patrón Añejo
- Patrón XO Cafe
Patron XO Cafe is a premium coffee flavoured version of Patron.
- Patrón XO Cafe Dark Cocoa
- Patrón XO Cafe Incendio
- Patrón Citrónge
- Patrón Lime
- Patrón Mango
- Estate Release
See also
editReferences
edit- ^ "Making Perfection". Patron Tequila. Archived from the original on 11 April 2013. Retrieved 27 February 2013.
- ^ Tequila.net. "7 Leguas Tequila Blanco - Tequila Reviews at TEQUILA.net". Tequila.net. Retrieved 17 December 2017.
- ^ a b Mark Spivak (6 November 2012). Iconic Spirits: An Intoxicating History. Lyons Press. pp. 161–163. ISBN 978-0-7627-8991-7.
- ^ "Bacardi acquires iconic tequila brand Patrón for $5.1bn - FoodBev Media". www.foodbev.com. 23 January 2018. Retrieved 19 April 2018.
- ^ "Bottles". Patron Tequila. Retrieved 5 April 2013.[permanent dead link]