Pavlíček (feminine Pavlíčková) is a Czech surname. Notable people with the surname include:
- Michal Pavlíček (born 1956), Czech guitarist, composer, singer, lyricist, and writer
- Michaela Pavlíčková (born 1977), Czech basketball player
- Richard Pavlicek (born 1945), American bridge player, teacher, and writer
- Walter Pavlicek (1926–2004), Austrian swimmer