Pigeon (Korean company)

Pigeon Corporation
Company type	Public
Industry	Consumer goods (Comprehensive household products)
Founded	1978
Headquarters	628-13, Yeoksam-dong, Gangnam-gu, Seoul, South Korea
Key people	Lee Youn-Gae (CEO); Lee Ju-Yeon (Vice President);
Subsidiaries	Pigeon Motors; Sunil Logistics
Website	www.pigeon.co.kr

Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of "Pigeon", the first fabric softener made in Korea.From 1978 to 2009, the company held a dominant market share, exceeding 50%, of the fabric softener market in South Korea. However, starting in 2011, its market share began to decline, and by 2022, it had reduced to approximately 20%.^[1]

History

1978. 01. Pigeon Corporation founded
1978. 07. Fabric Softener, "Pigeon", is released
1980. 12. Pigeon products exported to the Middle East
1981. 03. Dishwashing liquid, "New Clean", is released
1981. 04. The First manufacturing facility is completed (Bupyeong)
1981. 06. "Pigeon Rox" is released
1982. 04. Technical Tie with Alberto Culver Co., of the U.S.
1985. 01. Completed the computerization of business
1987. 10. Dish-washing product, "Sora", is released
1988. 05. The Central Research Institute is established
1988. 07. Drainpipe Cleaner, "Power Drill Pung", is released
1988. 10. Started to produce laundry detergent, "New Sora"
1989. 05. The second manufacturing facility is completed (Jincheon)
1989. 07. Refrigerator Deodorizer, "Bamboo Pansil", is released
1990. 02. Hair Care Product, "Duena", is released
1990. 04. Body Cleanser, "Maplus" is released
1991. 05. Apartment Complex for Company employees is completed
1992. 04. Installed Processing Equipment for the Production of Make-up products in the second manufacturing facility
1992. 07. Signed an exclusive contract with Sunstar of Japan to sell oral care products. Started to import and sell "Do Toothbrush and Toothpaste"
1992. 07. Established an On-Location Company, "Pigeon China daily Use Chem. Co", in Tianjin, China
1994. 01. The third manufacturing facility in Ulsan is completed
1994. 05 Signed an exclusive sales contract with L&F Inc of the US
1994. 05 Selling of the Anti-Bacterial Spay, "Lysol", started
1996. 06 Oxygen Bleach, "Paracle" is released
1996. 07 Selected as a Company with Excellence in Labor-Management Relationships
1996. 12 The Number of Pigeon products sold reaches 2 billion units
1997. 07 Technical Tie with Hakugen Corp. of Japan
1997. 07 Insect Repellent "Mrs. Lloyd" is released
1998. 08 Baby care product, "Beau Jules" is released
1999. 09 Business tie with Pigeon Japan
2000. 03 The third generation antibacterial cleaner, "Bisol" is released
2002. 02 Toothpaste, "Denticoen Q10", is released
2005. 01 Auto Fan Air Freshener, "Aroma Wind", is released
2005. 01 "Pigeon Charcoal Insect Repellent Dehumidifier" is released
2005. 05 Stain remover "Magic 02 Spray" is released
2005. 06 Liquid Laundry Detergent, "Act’z, Act’z Drum", is released
2005. 10 Baby care product "Beau Jules ATO-free" is released
2006. 11 Fabric Softener, ‘Pigeon’ renewal is released
2006. 11 Dish Wash Detergent Pure ‘Baking Soda’ is released
2007. 03 Charcoal Dehumidifier ‘Slim Type’ is released
2007. 05 ‘Aroma Plus’ is released
2007. 10 ‘Single Life Set’ Top & Front loading type are released
2007. 11 ‘Leisure Set" is released
2008. 04 ‘Transparent Pigeon’ is released
2008. 04 ‘Act’z Deo Fresh’ is released
2008. 04 ‘Pigeon Deo Fresh’ is released
2008. 06 ‘Antibacterial Bisol Spray & Tissue’ are released
2008. 07 Hand Wash " MUMU’ is released
2008. 07 Multi-purpose Cleaner ‘Bisol PowerX3’ is released
2009. 04 ‘Totalcare, Pigeon’ is released
2009. 05 ‘SprayPigeon CoolDeo’ is released
2010. 04 ‘Highly Concentrated Pigeon’ is released
2010. 07 Launched children's brand ‘Beau Jules’
2012. 06 Launched ‘Ultra Pigeon’
2013. 04 Launched ‘Pigeon Fresh (Purple Lavender, Yellow Bouquet)’
2013. 11 Launched ‘Pigeon Premium’
2014. 04 Launched ‘Antiseptic Dirt-Free Premium’
2014. 05 Launched ‘Actz Premium’
2017. 07 Launched ‘Highly Concentrated Pigeon Rich Perfume Signature’
2018. 02 Launched ‘Pigeon for Dryers’
2018. 05 Launched ‘Rich Perfume Spray’
2019. 02 Launched ‘Highly Concentrated Pigeon Rich Perfume’1L
2019. 04 Launched ‘Pigeon Air Sheet’for clothes cleaners
2019. 07 Launched premium type 1 kitchen detergent‘Pure Apple Balm/Virgin Mojito’

Main products lines

Fabric softener

Transparent Pigeon
Pigeon
Spray Pigeon
Drum Pigeon
Aroma Plus

Laundry detergent

Act'z
Act'z Drum
Wool touch

Disinfectant detergent

Bisol
Bisol PowerX3

Personal Care

Maplus(Body Wash)
MUMU(Hand Wash)

Oxygen Bleach

Paracle
Paracle Liguid
Magic O2

Dish-washing Liguid

Pure
New Clean

Rox

Pigeon RoxPigeon Fragrant Rox
Pigeon Fragrant Rox, Pigeon Rox detergent
Power Drill Pung

Dehumidifier

Charcoal Dehumidifier

Deodorizer

Fine

Toothpaste

Denticoen Q10

Baby Products

Pigeon Baby Softener
Pigeon Baby detergent

Misc

Humaid(Insect Killer)
Dario & Hard-type Dario(Ironing Aid)

References

^ Park, Jongjin. "피죤, 계속되는 시장 내 점유율 하락…잃어버린 13년 맞이하나".

External links

[1] Park, Jongjin. "피죤, 계속되는 시장 내 점유율 하락…잃어버린 13년 맞이하나".

[1]