Efes Beverage Group was founded in Turkey in 1969, and today consists of 14 breweries in Turkey, Russia, the Commonwealth of Independent States and Southeast Europe. The company is named after the ancient city of Ephesus (Turkish "Efes") located near the Izmir brewery. Efes Beverage Group, a subsidiary of Anadolu Group, is the largest producer of beer in Turkey with approximately 80% of the market share. Their flagship product, Efes Pilsen gets its unique taste from rice added into the ingredients at brewing stage. The 5.0% ABV beer has been described to have a "tangy malt and hops aroma, rich malt in the mouth, and a bitter-sweet finish that becomes dry and hoppy". (Full article...)