March 14, 2012
After a 244-year span in print, the Encyclopædia Britannica will discontinue its published volumes. With less than 1% of revenue coming from print versions, Jorge Cauz, Britannica's president, indicates there simply is not sufficient demand for the print publication. In the last 11 years demand has plummeted due to competition from Wikipedia and Britannica's own digital version. Britannica peaked in sales in 1990 with 120,000 sets sold. The 2010 edition will be the last in print and has sold 8,000 sets to date; with 4,000 sets remaining.