Pernod Ricard Winemakers

(Redirected from Premium Wine Brands)

Pernod Ricard Winemakers is the wholly owned wine subsidiary of French wine and spirits producer Pernod Ricard, which is one of the largest alcoholic beverage companies in the world. It arose from the Australian and New Zealand companies formerly known as Premium Wine Brands and Pernod Ricard Pacific, and was then extended to become Pernod Ricard's umbrella organisation for its wine operations in other countries. Amongst its large portfolio, its major wineries are Jacob's Creek from Australia, Campo Viejo from Spain, Kenwood Vineyards from the United States, and Brancott Estate from New Zealand.[1]

Pernod Ricard Winemakers
IndustryWine
HeadquartersSydney, Australia
ParentPernod Ricard
Websitewww.pernod-ricard-winemakers.com

Corporate history

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In 1989 Pernod Ricard purchased Orlando Wines and its Jacob's Creek label. A year later the Hunter Valley winery Wyndham Estate was purchased and the two merged to form the Orlando Wyndham Group the same year. Meanwhile, New Zealand's largest wine producer Montana Wines bought Corbans Wines in 2000, its next largest competition, and was then bought by Allied Domecq, which also owned Campo Viejo and Graffigna. Montana then became Pernod Ricard Pacific when Pernod Ricard took over Allied Domecq in 2005.

In 2010 Pernod Ricard launched its new wine division Premium Wine Brands, from its Australian and New Zealand operations.[2] At the same time the New Zealand label Montana Wines was rebranded to Brancott Estate, and several of its brands inherited from Corbans Wines were sold off to Lion, including the Corbans label and Lindauer.[3] In 2013 Premium Wine Brands changed its name to Pernod Ricard Winemakers, and purchased Helan Mountain, a winery in the Ningxia region of China. In 2014 Pernod Ricard purchased Kenwood Vineyards, and added it to its premium brand portfolio. In Australia, Wyndham Estate was closed and sold; it reopened in 2016 as Dalwood Estate, under new ownership.[4]

Brands

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Pernod Ricard Winemakers produces wine in five major brands:

In addition, the company owns a large portfolio of other wineries. Notable examples are French Champagne makers Mumm and Perrier-Jouët, Stoneleigh and Church Road from New Zealand, Poet's Corner and St. Hugo from Australia, Bodegas Etchart from Argentina, Ysios from Spain, and Helan Mountain from China.

In January 2019, Pernod Ricard sold Argentine wine brand Graffina to Chilean winery VSPT. Ricard told The Drinks Business that the company would "continue to 'dispose' of brands that 'no longer fit' within the drinks giant's portfolio."[5]

References

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  1. ^ Pernod Ricard Winemakers (2016). "Our Wines". pernod-ricard-winemakers.com. Retrieved 4 September 2018.
  2. ^ Pernod Ricard (26 July 2010). "Organisational Changes at Pernod Ricard". Business Wire (Press release). Paris. Retrieved 4 September 2018.
  3. ^ Berry, Michael (25 June 2010). "Montana changes brand for export wines". Marlborough Express. Fairfax Media. Retrieved 23 June 2018.
  4. ^ Pernod Ricard Winemakers. "Our Achievements". pernod-ricard-winemakers.com. Retrieved 5 September 2018.
  5. ^ Mileham, Arabella (14 March 2019). "Pernod Ricard mulls sale of wine brands". The Drinks Business. Retrieved 24 July 2019.
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