Pulse Tasmania is a digital news publisher owned by Pulse Media Group Pty Ltd based in Hobart, Australia.
 | |
| Type of business | Private company |
|---|---|
Type of site | News and entertainment |
| Available in | English |
| Founded | 1 April 2016 |
| Headquarters | , Australia |
| Owner | Pulse Media Group Pty Ltd. |
| URL | www |
| Advertising | Native, Display |
| Current status | Active |
Pulse publishes freely accessible local Tasmanian news content on digital platforms, including its website and social media pages (like X and Instagram).
Pulse's office and newsroom is located at 99 Liverpool Street, Hobart.
According to Mediaweek, Pulse reaches more than 150,000 Tasmanians each week.[1]
History
editPulse started as a radio station (Pulse FM) in 2016, serving sub-regional areas of Hobart.[2]
In September 2020, Pulse announced it would be pivoting to position itself primarily as a content publisher rather than a radio station, with the radio station moving in-line with the digital content platforms.[3]
In October 2021, Pulse FM Hobart officially rebranded to Pulse Hobart – positioning itself primarily as a digital publisher. The radio station remained under the Pulse FM branding.[4]
In the 12 months of 2021, Pulse Hobart accumulated more than 2.4 million social media interactions.[5]
On 1 January 2024, Pulse FM Hobart (the radio station) was separated from Pulse's news brand, becoming slam! Hobart. The change was soft-launched.[6] On 27 January 2024, Pulse Hobart adopted a statewide brand,[7] changing its name to Pulse Tasmania and becoming a purely news-focused brand.
In January 2024, a member of Tasmania's Aboriginal community complained about the large number of negative comments which contained racism, homophobia and threats of violence which were made on Pulse Tasamania's Facebook page, after a post was made about Invasion Day.[8] Pulse initially responded to the complaint by saying it did not have the resources to continually monitor comments across all posts and that after the publication of a story, moderation was considered on an "as-reported" basis.[8] However, Pulse ultimately disabled comments on the story and apologised for any hurt caused due to the comments.[8]
In May 2024, the Multicultural Council of Tasmania submitted a formal complaint to Equal Opportunity Tasmania alleging that Pulse Tasmania had failed to adequately moderate comments on its posts to social media.[8] MCOT alleged Pulse Tasmania was facilitating the incitement of hatred towards people of migrant backgrounds after a large number of negative comments were made on a post by Pulse about former premier Peter Gutwein's fundraising proposal for the Migrant Resource Centre.[8] However, Pulse said it had not received any requests to remove specific comments related to the story.[8]
References
edit- ^ "Pulse Media Group completes rebranding to Pulse Hobart". Mediaweek. 15 February 2022. Retrieved 15 February 2022.
- ^ "Pulse FM Hobart pivots to position itself as a content creator". RadioInfo. 31 August 2020. Retrieved 15 February 2022.
- ^ "Pulse FM grows its brand in Hobart beyond just radio". RadioToday. 1 September 2020. Retrieved 15 February 2022.
- ^ "Pulse FM rebrands to Pulse Hobart!". RadioToday Australia. 16 February 2022. Retrieved 16 February 2022.
- ^ "Pulse FM Hobart completes its transition to Pulse Hobart". RadioInfo Australia. 15 February 2022. Retrieved 16 February 2022.
- ^ "Slam New Year Change". Media Spy. 31 December 2023. Retrieved 13 April 2024.
- ^ "Pulse Hobart is now Pulse Tasmania". Pulse Tasmania - Facebook. Retrieved 13 April 2024.
- ^ a b c d e f Rojahn, Madeline (20 May 2024). "Pulse Tasmania Facebook page reported to anti-discrimination body over allegations of racist comments on post". Retrieved 20 May 2024.