Radio:Active (stylised as Radio:ACTIVE) is the fourth studio album by English pop rock band McFly. It is the band's first album under their new, self-created label, Super Records.[5] The album was first released via a promotion with the Mail on Sunday on 20 July 2008. The album was officially released on 22 September 2008, with the official release being branded the 'Deluxe Edition'.
Since its release, Radio:Active has sold over 500,000 copies worldwide. It has also received a Gold sales status certification for sales of over 100,000 copies in the UK.[6]
McFly made the decision to first issue the album free with the Mail on Sunday. More than 2.4 million copies of the album were given away free, which represented a 300,000 copy increase from the paper's average circulation.[7]Tom Fletcher revealed the strategy: "We get to put it into almost three million homes, which is an incredible opportunity for us. Hopefully the three million people will all enjoy the music and they'll decide to see us when we go on tour." Mail on Sunday managing director Stephen Miron said both "the band and the paper were very happy with the sale".[7] The album was officially released in shops on 22 September 2008.[8] Compared to The Mail on Sunday version, this version contained four extra tracks (including new single "Lies"), but removes the single "The Heart Never Lies". This edition also includes a bonus DVD and a 32-page booklet.
On 29 September 2008, British chain Woolworths issued an exclusive version with three bonus acoustic tracks. On 8 December 2008, a single disc version of the album was released, removing the bonus DVD and the song lyrics in the booklet. At this point, the 'deluxe version' was discontinued. In Japan, the album was available with three different covers, as way of an incentive to collect all three editions. Each edition also contained a different bonus track or DVD feature.[9][10]
"One for the Radio" was released as the album's official lead single.[11] "One for the Radio" received a platinum sales status certification for sales of over 100,000 in Brazil.
"Lies" was released as the album's second single, despite only appearing the deluxe edition of Radio:Active.[12]
The double A-side "Do Ya / Stay With Me" was released as the album's third single on 23 November 2008.[13] The single was also the official Children in Need single for 2008.
The fifteen date Radio:ACTIVE tour took place throughout November 2008. A live concert DVD was filmed at Wembley Arena on 27 November 2008 and released on 11 May 2009.