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Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fruit juices or soft drinks).
There are different types of RTD beverages, each serving a different purpose. Here are the most notable ones:
RTD cocktails
editRTD cocktails are cocktails that have been pre-batched and bottled or canned. The benefits of having such a drink is that the customer does not need to worry about balance, technique or having multiple ingredients at home. The idea is that the customer will open the cocktail and simply pour and serve.
RTD cocktails date to the late 1800s, with Heublein selling pre-mixed cocktails under the “Club Cocktails” brand since 1892.[1] The popularity of the RTD category has varied significantly over the years and between markets, most recently growing significantly in the US from the 2010s with brands such as Seven Days Cocktail Co. and OTR: On The Rocks..[2]
Alcopops
editAlcopops are mainly ready made alcoholic cocktails that are carbonated and bottled under various brand names.[3] Alcopops are the most commonly consumed type of RTD in the world after iced tea. Alcopops are banned in some countries due to religious and cultural prohibitions on the consumption of alcohol. A number of studies have linked the marketing of alcopops to increased occurrences of underage drinking.[4][5][6][7] [8]
The industry term for this range of products is flavored malt beverages or progressive adult beverages. The majority sold in the United States are essentially flavored beer.
Alcopops can be based on different types of spirits and liquors, such as vodka-based or rum-based.
A notable type is Lonkero, a Finnish mixed drink of grapefruit soda and gin, introduced as an RTD for the 1952 Olympics, which has continued to be popular in Finland.
Brands
editAlcopop brands are numerous and their alcoholic base vary greatly.[9] notable brands include:
- WKD
- Smirnoff Ice
- VK
- Mike's Hard Lemonade
- Bacardi Breezer
- Skyy Blue
- Bartender's Trading
- Wild Leap Blueberry Vodka
- Jack Daniel's Hard Cola
- MG Spirits
- Vodka Cruiser
- Truly
- White Claw
- Evolve HardPop
- Doc Wylder's
Non-alcoholic beverages
editNon-alcoholic RTDs can be further separated into dairy and non-dairy drinks.
See also
editReferences
edit- ^ Magazine, Smithsonian; Weisstuch, Liza. "The Intoxicating History of the Canned Cocktail". Smithsonian Magazine.
- ^ "Inside the Evolution of Ready-to-Drink Cocktails". SevenFifty Daily. 30 May 2022.
- ^ Ready-to-drink alcohol beverages (PDF). Parliament of Australia. June 2008. ISBN 978-0-642-71932-4. Archived from the original (PDF) on 6 October 2009. Retrieved 19 August 2023.
- ^ Albers, AB; Siegel, M; Ramirez, RL; Ross, C; DeJong, W; Jernigan, DH (30 April 2015). "Flavored Alcoholic Beverage Use, Risky Drinking Behaviors, and Adverse Outcomes Among Underage Drinkers: Results From the ABRAND Study". Am J Public Health. 105 (4): 810–5. doi:10.2105/AJPH.2014.302349. PMC 4358196. PMID 25713955.
- ^ Simon Collins (14 November 2012). "Girls take lead in teen binge-drinking - study". New Zealand Herald.
- ^ Nick Harding (29 June 2013). "The demonised drink: How has youth drinking evolved 20 years since the launch of alcopops?". Independent.
- ^ Tom Jenkins (20 October 2015). "This Is Why Teenagers Aren't Drinking Alcopops Anymore". Vice.
- ^ Sarah Hall (14 December 2002). "New wave of 'sophisticated' alcopops fuels teenage binge drinking". The Guardian.
- ^ "Cocktailtimes.com". www.cocktailtimes.com.
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