Rice Krispies Treats (also called Rice Krispie Treats, Marshmallow Treats, Marshmallow Squares, or Rice Krispies Squares in the United Kingdom & Canada, and LCMs in Australia) are a confection commonly made through binding WK Kellogg Co's Rice Krispies or another crisp rice cereal together with butter or margarine and marshmallow.[1] Though they are traditionally home-made, Kellogg's began to market the treats themselves in 1995. Rice Krispies Treats products are currently manufactured and marketed by Kellanova.
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| Product type | Confection |
|---|---|
| Owner | Kellanova |
| Country | U.S. |
| Introduced | 1939 |
| Related brands | Rice Krispies |
| Website | kelloggs.com/ricekrispies |
History
editRice Krispies Treats were invented in 1939 by Kellogg Company employees Malitta Jensen and Mildred Day "in the Kellogg kitchens in Battle Creek, Michigan as a promotional vehicle for the cereal."[2] Kellogg's began commercially to produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies Treats" (in the U.S. and Mexico), "Squares" (in Canada, Ireland and the U.K.) and "LCMs" (in Australia and New Zealand) in 1995; however, other manufacturers had offered similar products under variant names (such as "Crisped Rice Treats" or "Marshmallow Treats") prior to this. Kellogg's has also offered a breakfast cereal based on the confection since the 1990s.
See also
editReferences
edit- ^ "The Original Rice Krispies Treats™ Recipe". www.ricekrispies.com.
- ^ Randal W. Oulton. "Rice Krispies Squares". Cooksinfo.com. Retrieved 2022-12-13.
External links
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