S2 was a television station broadcast throughout the Scottish and Grampian ITV regions by SMG plc, the holder of the Scottish and Grampian region ITV franchises. The channel existed for two years, from April 1999 until July 2001.
 | |
| Country | Scotland |
|---|---|
| Broadcast area | Scotland (Central and Northern) |
| Headquarters | Glasgow, Scotland, UK |
| Programming | |
| Language(s) | English |
| Picture format | 576i (SDTV) |
| Ownership | |
| Owner | SMG plc |
| Sister channels | Scottish TV, Grampian TV |
| History | |
| Launched | 30 April 1999 |
| Closed | 27 July 2001 |
| Replaced by | ITV2, ITV Sport Channel |
| Links | |
| Website | stv |
| Availability (at time of closure) | |
| Terrestrial | |
| ITV Digital | Channel 6 |
History
editS2 launched on the digital terrestrial platform ONdigital (The channel was also broadcast on cable television services NTL and Telewest) on 30 April 1999. Broadcasting from 4 pm and 2 am, the channel was targeted towards a 15- to 34-year-old youth audience and aired a mixture of drama and documentary programmes from the Scottish and Grampian libraries and a spree of new programmes. The channel's flagship programme, an entertainment programme named S2 Live, aired every night, presented by Sarah Heaney. S2 also broadcast sports coverage, including Scottish rugby.[1]
By the beginning 2001, the channel had all but lost its original intentions after removing almost all of its Scottish programmes and mostly became a simulcast of ITV2, but covered the ITV2 graphic with an opaque S2 graphic. This change caused controversy.[2]
Eventually, SMG signed a deal with Carlton Communications and Granada plc to add the standard ITV2 to the newly-rebranded ITV Digital service, and S2 was effectively replaced with ITV2 and the ITV Sport Channel on 27 July 2001.[3]
See also
editReferences
edit- ^ "STV to launch digital service aimed at youthful audience". Media Week. 9 April 1999. Retrieved 27 June 2011.
- ^ "S2, Readers' Wives?". 625, Dog Watch. 6 February 2003. Retrieved 5 June 2006.
- ^ https://www.digitalspy.com/tech/a3459/s2-dropped-for-itv2/ [bare URL]
External links
edit
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