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Samantha Mary Musa (born 8 May 1989), popularly known as MisRed, is a Zimbabwean radio personality, social influencer, philanthropist, brand ambassador, events MC & host as well as TV presenter and now Author.[1][2] She is best known for anchoring ZiFM Stereo Drive Time Show, The Rush Drive Time.[3]
MisRed | |
|---|---|
 | |
| Born | Samantha Mary Musa May 8, 1989 Harare, Zimbabwe |
| Alma mater | Speciss College |
| Occupations | |
| Years active | 2012–present |
| Known for | Media Personality |
Early life
editMusa was born in Harare, Zimbabwe. She did her primary education at Hallingbury Primary School, Bindura Primary School and Lewisam Primary School. She attended her secondary education at Heritage High School and Speciss College.[4]
Career
editIn 2012, Musa started her journey as a radio presenter. She started working at ZiFM Stereo, one of the leading FM radio stations in Zimbabwe, as co-host of "The Ignition" after the departure of top personality, Tinopona Katsande in October 2013.[5]
In 2017, she was named co-host of weekly entertainment show, Coke on the Beat which aired on Zimbabwean television, ZTV with Tich Maruziva.[6][7][8]
She also had an occasional presenting career at events including: OK Grand Challenge VIP Marquee, Steward Bank Mastercard Launch, The Edgars Fashion Extravaganza and South African Airways Travel Agency Awards.
She has covered international events such as Lake of Stars Festival, MTV Africa Music Awards among others.[9][10]
In 2018, Musa partnered with Jungle Entertainment Ventures (a digital content monetisation firm), and KOSHA Management (a branding and business development firm) in a career move that is seeing her invest more in building an international media and content brand that resonates strongly with her growing audience.[11]
Awards and honours
edit| Year | Ceremony | Award | Result |
|---|---|---|---|
| 2016 | Zimbabwe Radio Awards | Best Urban Female Presenter | Nominated [12] |
| 2018 | Best Fashion and Style Influencer | Zimbabwean Social Media Awards | Nominated [13] |
| 2018 | TRIBE of Influencers Awards (ZW) | Twimbo of The Year | Won[14] |
Philanthropy
editBeyond her corporate and business obligations, MisRed has a passion for female empowerment and advancement. She has co-founded, collaborated and has been an active voice in various socially conscious campaigns which include but are not limited to the following:
- Co-founder - #BeyondOctober - Annual Pink Event (Breast Cancer Awareness Initiative)[15]
- Collaborative partner - Girls R Us (on going since 2017)
- Influencer - #PledgeForIdai - Active influencer for Cyclone Idai donations
Personal life
editMusa has lived in Mozambique and South Africa where she discovered her voice for radio.[16] She has two daughters.[17]
References
edit- ^ "MisRed shows off her baby bump". The Standard Zimbabwe. Retrieved 20 March 2019.
- ^ "IN PICTURES: ZIFM, ZBC MC, MISRED IS HELL ATTRACTIVE". Zimetro. 6 July 2018.
- ^ "Misred". ZiFM Stereo. 2 February 2021.
- ^ "Pictures of Samantha Musa aka Misred that you will love". Joburg Times.
- ^ "MisRed: The beauty that replaced Tin Tin". NewsDay. 8 October 2014. Retrieved 23 February 2019.
- ^ "Wedding bells for pregnant MisRed". Nehanda Radio. 3 January 2017. Retrieved 23 February 2019.
- ^ "MISRED FOR ZAMBIA CONFERENCE". Hmetro. 15 September 2017. Retrieved 23 February 2019.
- ^ "Keep it up 'Coke on the Beat'". Herald News. 6 September 2016. Retrieved 20 March 2019.
- ^ "Misred Is Headed To The MTV Africa Music Awards (MAMAs)". Youth Village. Retrieved 23 February 2019.
- ^ "ZiFM DJ to feature at MTV awards". Herald. 5 June 2014. Retrieved 23 February 2019.
- ^ "MISRED eyes Africa". 7 June 2018.
- ^ "ZIRA Celebrating our Radio Personalities". 6 September 2016. Retrieved 23 February 2019.
- ^ "First Zimbabwean Social Media Awards Announces Nominees". Retrieved 23 February 2019.
- ^ "Domain Notice". 3 December 2018.
- ^ "MisRed takes breast cancer fight #beyondoctober". 30 October 2018.
- ^ "10 Things You Didn't Know About Samantha Musa (Misred)". Youth Village. 4 August 2015. Retrieved 23 February 2019.
- ^ "Misred & Momma Bear Ultimate Mother-Daughter Goals". Expose Magazine. Retrieved 23 February 2019.