Shopa Docket was an Australian coupon company, founded in 1986, based in Brisbane, Australia.[1] It was a provider of coupons that appear on the back of receipts in supermarkets and variety stores and outlets[2] including Woolworths Supermarkets, Target Australia, Kmart, Big W, Chemist Warehouse, Harris Farm and IGA.[3][4][5][6][7] Shopa Docket helped companies to advertise, promote and market their brand through their coupons. Shopa Docket was part of the Shopa Group. It provided online offers, deals, vouchers, and coupon codes from several local and national brands. It was the sole provider of printed docket advertising in Australia, reportedly by Brisbane Times.[8][9]
 | |
Type of site | Privately held company |
|---|---|
| Founded | 1986 |
| Dissolved | 14 September 2023 |
| Country of origin | Australia |
| Founder(s) | Simon McCord |
| General manager | Preeti Kennedy |
| Key people | Simon McCord (CEO & MD) Jodi McCord (Director) |
| Industry | Coupon, Advertising |
| Divisions | SM Shop A Docket India Private Limited |
| URL | https://www.shopadocket.com.au/ |
As of September 2023, Shop A Docket, entered into liquidation.[10]
History
editShopa Docket was established in 1986 by Simon McCord, with a single retailer called Pick N Pay Hypermarket[11][12] in Brisbane, Queensland offering free cash register rolls in exchange for advertising space on the back of receipts.[1][13][14]
In 1989, Franklins, Bi-Lo and many other independent and regional supermarkets came on board.[15]
In April 1992, The New South Wales Police tied up with Shopa Docket to spread the anti-criminal message as part of the Crimestoppers Program throughout New South Wales, Queensland and Victoria.[16][17][18][19]
In 2001, Shopa Docket rolled out full-colour dockets across Australia for the first time.[20][21] In 2013, the Metropolitan Fire Brigade (Melbourne) teamed up with Shopa Docket to spread awareness about fire safety among the Vietnamese people.[22]
In 2019 Shopa Docket launched Shopa Save,[23] a prepaid deals and in-store and online cashback rewards program. In 2020, Shopa Digital was launched, offering clients social media, search engine optimisation and pay-per-click advertising services. All three brands became part of the Shopa Group.
At the peak, Shopa Docket had over 720,000 active registered user members and over 100,000 participating businesses. Shopa Docket distributed more than 1 billion ads a year in Australia.
As of September 2023, A.C.N. 145 906 403 Pty Ltd, formerly known as Shop A Docket Pty Limited, entered into liquidation.[10][24] This occurred amid financial challenges, including a slowdown in consumer spending and increased operational costs.
Following the liquidation, Shopa Docket became a part of Shopa Marketing Australia,[25] founded by Shopa Dockets GM, Preeti Kennedy.[26]
Others
editIn February 2003, The company partnered with Clean Up Australia and supported the Clean Up Australia Day initiative by printing and distributing more than 60 million coupons on the back of shopping receipts.[27] Shopa Docket where been supporting Clean Up Australia for more than twenty years.
In 2012, Shopa Docket partnered with Hannah's Chance Foundation to hold the first Shopa Docket NSW Sarcoma Surf Tag Team event, raising over $7,000 for the foundation.
Shopa Docket has sponsored Hawthorn Football Club, Sydney Kings, Parramatta Eels and Manly Warringah Sea Eagles.[28][29]
References
edit- ^ a b Canning, Simon (30 August 2011). "Shopa Docket wins back Woolworths". The Australian.
- ^ "4 partnership surprises that Shopa Docket boasts of". 12 April 2013.
- ^ Kermond, Clare (2 September 2011). "Shopa Docket adds to its stable". Sydney Morning Herald.
- ^ McMahon, Stephen (24 November 2005). "Petrol rise pushes coupon use". The Age. Archived from the original on 12 January 2018.
- ^ "Shop-A-Docket is taking off". Retail World (magazine). 22 November 1989. p. 35.
- ^ Moynihan, Stephen (2 August 2007). "Price fears over shop-docket fuel". The Age.
- ^ Bainbridge, Amy (6 December 2013). "Coles, Woolworths agree to stop heavy fuel discounting on fuel shopper dockets". ABC Online.
- ^ Kermond, Clare (2 December 2011). "Shop A Dockets to go mobile". Brisbane Times.
- ^ Bryant, Gayle (20 May 2013). "Shopa Docket goes mobile". Sydney Morning Herald.
- ^ a b "ASIC Published Notices".
- ^ Foster, Sophie (31 August 2011). "Woolworths returns to Shop-A-Dockets". The Courier-Mail.
- ^ Hughes, Michelle (13 April 2001). "Holiday idea on a shopping mall". Business Queensland.
- ^ O'Neill, Anne-Marie (19 August 1992). "Shoppers flip on 'super' freebies". The Courier Mail. p. 25.
- ^ K, Torpy (2 October 2001). "Shop-a-docket without the shopping". The Courier Mail. p. 8.
- ^ "Simon's super idea pays". The Sunday Mail. 1 November 1992. p. 36.
- ^ McName, John (19 April 1992). "Shoppers to get message in new war on criminals". The Sunday Telegraph. p. 32.
- ^ "Shoppers set to join crime fight". The Courier Mail. 22 April 1992.
- ^ "Scheme 'shops' baddies". Parramatta Advertiser. 22 April 1992. p. 3.
- ^ "Speedy success for plan to shop crims". Sydney Morning Herald. 22 April 1992.
- ^ "Ubiquitous Shop-A-Docket now prints in full colour". Inside Retailing. 9 April 2001.
- ^ "Turnover for full colour". Adbrief. 4 April 2006. Archived from the original on 12 January 2018.
- ^ "Metro Fire Brigade shops for the right medium". B&T – via Comtex. Australasian Business Intelligence. 20 February 2003. Archived from the original on 12 January 2018.
- ^ "About Us | Shopa Save".
- ^ "LATEST: Liquidations listed in Queensland for September".
- ^ "Shopa Marketing Australia".
- ^ "Shopa Marketing".
- ^ "Shopa Docket gets behind Clean Up Australia Day". Bandt.com.au. B&T. 20 February 2013.
- ^ "Shop A Docket Extends Sponsorship Portfolio".
- ^ Bummelwelt
