Shoreline Metro (formerly Sheboygan Transit) is the bus system owned and operated by the city of Sheboygan, Wisconsin. Shoreline Metro services three communities with fixed route public transit system including the City of Sheboygan, Sheboygan Falls and Kohler. It operates ten fixed routes Monday through Saturday[1] and tripper service during the school year with an additional three morning routes and four afternoon routes for school-aged children.

Shoreline Metro
Founded1972
Headquarters608 South Commerce Street
Sheboygan, Wisconsin, United States
Service typebus service
Routes10
Fleet27
Daily ridership1,700+ (2014)
OperatorCity of Sheboygan
Websitewww.shorelinemetro.com

The system is publicly operated by the City of Sheboygan under the authority of the Sheboygan Transit Commission and managed by the Director of Transit & Parking.

History

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Shoreline Metro has been in service since 1972, but traces its formation back to the Sheboygan City Railway Company in 1886. Various private companies have succeeded each other in the area, transitioning from light rail to streetcars to buses. The system changed their name in October 2010 from Sheboygan Transit to "Lakeshore Metro", but changed it further to "Shoreline Metro" February 2011 due to a trademark conflict with an already existing private paratransit company, Lakeshore Transportation.[2]

Bus fleet

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Shoreline Metro operates with 15 Gillig Low Floor Buses, seven Chance buses and four Rapid Transit Series buses.

Sheboygan Transit Center

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Shoreline Metro has an air-conditioned and heated transfer center built in 1991 located in the central business district at 828 Pennsylvania Avenue, providing safe shelter for Shoreline Metro passengers.[3] In addition to being a transfer point for all Shoreline Metro fixed routes (with northbound routes using the west lane and southbound routes using the east lane), the transfer center is also serviced by several intercity bus services, including Indian Trails, Jefferson Lines and Lamers Connect (on weekends). The transfer point also has a physical office to provide customer assistance and sell daily and monthly paper bus passes and tokens open during regular business hours. Formerly the heated shelter space contained a vending machine for passes and tokens, but it was withdrawn from service in 2021 upon the system adding the option for mobile app-based fare payments using the Canadian-based parking and bus payment provider, HotSpot, who is also the vendor for app-based payments for municipal parking in Sheboygan.[4]

Route list

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All routes depart from the "Metro Center", more known as the "Transfer Point" located directly south of Sheboygan City Hall off Center Avenue.

Route # Destination(s)
Route 3 North Lakeshore Technical College Sheboygan campus, RCS Empowers, Michigan Avenue and Calumet Drive businesses, along with Cooper and Pigeon River Elementary Schools.
Route 3 South South Pier, Blue Harbor Resort, Georgia Ave Apartments, Bio Life, University of Wisconsin–Green Bay, Sheboygan Campus, Bookworm Gardens, along with James Madison Elementary and peak-hour service to Horace Mann Middle School.
Route 5 North North 8th Street, Urban Middle School, Sheboygan North High School, Northgate Commons and Eisner Court.
Route 5 South Heritage Square, Farnsworth Middle School, Early Learning Center, Wilson Elementary School and Indian Meadows Trailer Court.
Route 7 North HSHS St. Nicholas Hospital, Aurora Sheboygan Clinic, Pick 'n Save and Sheboygan Police Department.
Route 7 South Boys and Girls Club of Sheboygan, South 12th Street, and Country Village Apartments. Sheboygan South High School, Farnsworth Middle School, Longfellow Elementary School and Sheboygan County Christian High School.
Route 10 North Aurora Health Center, Memorial Plaza, Marcus Cinema, Sheboygan County Job Center, Meijer/Kohls, Festival Foods, Taylor Heights and Tamarack Apartments.
Route 10 South Municipal Service Building & Public Works, Aldi, Kohler Credit Union, Sheboygan County Meals on Wheels, Acuity Insurance, Walmart South, Goodwill and Washington Square.
Route 20 Kohler: Deer Trace Shopping Center, Kohler Company, The Shops at Woodlake, and Kohler High School
Sheboygan Falls:Elementary/Middle & High Schools, Municipal Building, Piggly Wiggly and Aging & Disability Resource Center.
Route 40 The Square (formerly Harbor Centre Express) provides summer-only service to Blue Harbor Resort, Above & Beyond Children's Museum, Stefanie H. Weill Center, Mead Public Library, Harbor Centre Marina, YMCA.
  • Blue indicates route serving north side.
  • Red indicates route serving south side.

Ridership

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Ridership[5] Change over previous year
2013 562,752 n/a
2014 576,189  02.39%
2015 573,257  00.51%
2016 562,092  01.95%
2017 565,315  00.57%
2018 634,372  012.22%
2019 712,577  012.33%
2020 391,585  045.05%
2021 441,870  012.84%
2022 512,504  015.99%
2023 585,328  014.21%

Between 2010 and 2018, Shoreline Metro’s ridership grew 20.2 percent and passengers per hour increased 23.1 percent.[6]

References

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  1. ^ "Routes & Schedules". Shoreline Meteo. Retrieved April 2, 2015.
  2. ^ "Buses Will Now Read Shoreline Metro". WHBL 1330 AM. February 12, 2011. Retrieved April 2, 2015.
  3. ^ "Sheboygan Transit Center". The Sheboygan Press. October 18, 1991.
  4. ^ "Shoreline Metro Transit Development Program (TDP) 2021—2025" (PDF).
  5. ^ "Sheboygan NTD Profile". Retrieved November 6, 2024.
  6. ^ "Sheboygan Shoreline Metro continues to grow ridership | View from City Hall".
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