Spent (stylized SPENT) is an online game about poverty and homelessness. It was developed by advertising agency McKinney for their pro bono client Urban Ministries of Durham (UMD), a nonprofit organization in Durham, North Carolina that provides services to those in poverty.[1] Players must make the difficult decisions necessary to live for one month on $1000, often having to choose between equally disagreeable options, such as choosing between a healthy meal and working electricity, or covering the minimum on credit cards and paying the rent.
| Spent | |
|---|---|
 | |
| Developer(s) | McKinney |
| Publisher(s) | |
| Platform(s) | Browser, mobile |
| Release | February 2011 |
Spent was released for browser and mobile in February 2011. As of 2014, it has been played more than 4 million times.[2][needs update]
Gameplay
editThe player, a single parent in poverty, is given $1,000 to live on for one month; they must then select employment, each of which pays minimum wage. The goal is to end the month with some money left over. Throughout the game's one-month period, the player must make difficult decisions relating to housing, utilities, groceries, and lifestyle decisions, among others, to ensure their survival for at least the month, many of which have negative long-term consequences; for example, choosing to not renew vehicle registration (which costs a large sum of money) can lead to the player being pulled over, with the choice of paying fees or spending a work day attending court, which adds a job strike (three of which gets the player fired from their job), an additional long-term expense, and a reduced payday. Players have the option to use their real-life social media connections on platforms such as Facebook and Twitter to ask a friend for assistance, serving as organic advertising for the website and personalizing the experience.
Certain decisions include short messages providing information about real statistics and poverty-related struggles; for example, after deciding whether to live closer to work (where the rent is high but the transportation costs low) or to live farther from work (where the rent is less expensive but the transportation costs are much higher), the player is shown the message "A lack of affordable housing is the number one cause of homelessness."
The game ends when the player eithers run out of money before the end of the month, makes it through with money left over, or chooses to end the game manually. The end screen notes that rent is still due and invites the player to "help someone living Spent today" by learning more about UMD and donating to the organization.
Development
editMcKinney’s 11-member development team noted that tens of millions of people each month played social network games like FarmVille and Mafia Wars. They suspected that the characteristics of these games could be used to educate people about the reality of poverty and homelessness. The team conducted focus groups with UMD caseworkers and the people assisted by them to research the factors necessary to construct the situations in Spent.[3]
Spent uses real-life statistics as features, such as Durham’s fair market rent values to determine the game's housing prices.
Donors have said the organization had endured many tough years to deliver the game.
Release and acclaim
editSpent was released in February 2011.[4] The game raised $45,000 from 25,000 new UMD donors in just over 10 months,[5] and received praise from CNN,[6] ABC,[7] and Fast Company[8] for its ability to increase awareness of poverty in an immersive social media setting.
In September 2011, McKinney and UMD launched a petition to members of the United States Congress[9] to take ten minutes playing the game in order to "experience the challenges that more than 14 million Americans are facing".
As of December 2013, the game continued to get about 5,000 new plays each day. An HTML version was released in July 2014.
Almost 2 million people had spent an average of 11:46 on the site.[4]
References
edit- ^ "Mission, Values, History". Urban Ministries of Durham. Retrieved January 11, 2012.
- ^ "McKinney launches mobile version of SPENT" (PDF). Urban Ministries of Durham. Urban Ministries of Durham. Retrieved 31 July 2014.
- ^ Flandez, Raymund (February 14, 2011). "Online Game Draws Attention—and Money—for the Needy". Prospecting. The Chronicle of Philanthropy. Archived from the original on February 15, 2011. Retrieved January 11, 2012.
- ^ a b "McKinney launches mobile version of SPENT". mckinney.com. McKinney. Retrieved 31 July 2014.
- ^ Hampton, Angela (2012). Urban Ministries of Durham (Television production). ABC 11 Eyewitness News. Event occurs at 10:48. Archived from the original (video) on April 18, 2012. Retrieved January 11, 2012.
We have had donations from about 5,000 new donors totalling about $25,000 year to date.
- ^ TED Ads Worth Spreading (2012). Spent (video). Retrieved January 11, 2012.
- ^ The Conversation: Homeless Simulation Game (video) (Television production). ABC News. February 16, 2011. Retrieved January 11, 2012.
- ^ Coren, Michael J. (October 5, 2011). "Live Life Below the Poverty Line by Playing Spent". Co.Exist. Fast Company. Retrieved January 11, 2012.
- ^ "Challenge Your Congresspeople to Play SPENT". Petition2Congress. August 29, 2011. Retrieved January 11, 2012.