Stipple is a defunct company founded in 2010 that provided a platform for the tagging of people, places, and objects inside of images.[2]
| Company type | Private |
|---|---|
| Founded | 2010 |
| Founder | Rey Flemings |
| Headquarters | San Francisco[1] |
| Website | stippleit.com (defunct) |
History
editCo-founder and CEO Rey Flemings[2] launched Stipple in August 2010, when the company released its first public offering. Seed funding amounting to $2 million was secured from people and companies including Kleiner Perkins Caufield & Byers, Floodgate Ventures, Justin Timberlake, Eghosa Omoigui, Quest Ventures, Naval Ravikant, Matt Mullenweg, and Rick Marini.[1]
In 2011, Stipple launched Stipple Lens, which allowed photo agencies to earn money from images they upload to Stipple. Stipple Pipeline allowed brands to tag their products in photos uploaded to Stipple. Through Stipple Network,[3] the photos were open to use by website publishers, who were paid by companies with products in the photos.[4] Consumers could then click on the products tagged and buy them.[3][5] As of May 2011, Stipple had contracts with nine photo agencies, 50 brands, and 1,300 publishers.[6]
On September 20, 2011, Stipple launched Stipple Marketplace, a product that allows advertising to be delivered via images. Gigaom said Marketplace is an alternative to the expensive practice of obtaining images from stock photo agencies.[4]
Stipple was acquired by an undisclosed firm in a private transaction and the product was eventually shuttered.
Stipple
editThe Stipple platform facilitated the tagging of products and people in images.[7][8][9] Stipple tags appeared when a user's cursor entered the frame of the image.[1] Publishers enabled Stipple by adding JavaScript code to their websites.[2] Tagged items from one image automatically propagated to other images in Stipple's network with the same item.[3]
TechCrunch called Stipple "AdWords For Images".[7]
References
edit- ^ a b c Hardawar, Devindra (November 18, 2010). "Stipple snaps up $2M to easily tag the web's pictures". VentureBeat. Archived from the original on November 2, 2012. Retrieved February 21, 2012.
- ^ a b c Siegler, MG (May 3, 2011). "Stipple Opens The Kimono To Reveal A Product Tagging Platform With Massive Potential". TechCrunch. Archived from the original on February 24, 2012. Retrieved February 21, 2012.
- ^ a b c Geron, Tomio (May 3, 2011). "Stipple's Image Tagging Turns The Web Into A Shopping Mall". Forbes. Archived from the original on March 15, 2012. Retrieved February 21, 2012.
- ^ a b Taylor, Colleen (September 23, 2011). "How Stipple wants to shake up stock photos". GigaOM. Archived from the original on January 26, 2012. Retrieved February 21, 2012.
- ^ Macale, Sherilynn. "Stipple has the potential to completely disrupt image advertising". The Next Web. Archived from the original on February 26, 2012. Retrieved February 21, 2012.
- ^ Gannes, Liz (May 3, 2011). "Stipple Builds Shopping Tools Within Photos". All Things Digital. Archived from the original on June 7, 2011. Retrieved February 21, 2012.
- ^ a b Rao, Leena (September 20, 2011). "'AdWords For Images' Stipple Debuts Image Licensing Marketplace For Publishers". TechCrunch. Archived from the original on February 15, 2012. Retrieved February 21, 2012.
- ^ Bilton, Nick (August 25, 2010). "Stipple Seeks to Tag the Web's Images". The New York Times. Archived from the original on February 8, 2012. Retrieved February 21, 2012.
- ^ Wauters, Robin (September 15, 2010). "Stipple Lets You Tag Friends In Photos, Even If You Post Them On Your Own Site". TechCrunch. Archived from the original on 5 March 2012. Retrieved 21 February 2012.