Strong Group Athletics of Frank Lao also backs the Farm Fresh Foxies of the PVL. The Thunderbelles are currently named after Malaysian-based coffee chain Zus Coffee, a brand which Lao is also an investor of.[1]
In January 2023, it was announced that the Strong Group would be taking over Gerflor's franchise. It was Strong Group's second PVL team, the first being the Farm Fresh Foxies.[2][7] They made their PVL debut at the 2024 All-Filipino Conference.[8] Interim coach Rogelio Getigan led the team under the name "Strong Group Athletics" in their first tournament.[9][10]
In May 2024 in the lead up to the Reinforced Invitational Conference, Strong Group rebranded as Zus Coffee Thunderbelles and will take effect at the upcoming PVL conference after made a partnership with Zus Coffee. The team also announced coach Jerry Yee as the new head coach.[11]