The Subaru Stella is a 5-door kei car produced by Subaru starting in June 2006. The Stella is based on the same architecture as the Subaru R2. It can be considered as a direct replacement of the Subaru Pleo, although the Pleo soldiered on for another four years. It was Subaru's re-entry into the market segment dominated by the Suzuki Wagon R and the Daihatsu Move, hoping to recapture market share after the R2's lower-than-expected sales. The Stella's dimensions are more parking structure-friendly where vehicle stacking is utilized over the Pleo. The most recent generation Stella is a rebadged Daihatsu Move.

Subaru Stella
Overview
ManufacturerSubaru (2006–2011)
Daihatsu (2011–2023)
Also calledDaihatsu Move
Production2006–2023
Body and chassis
ClassKei car
Body style5-door hatchback
LayoutFront-engine, front-wheel-drive or all-wheel-drive
Powertrain
Engine658 cc EN07D DOHC AVCS I 4
658 cc EN07X DOHC I 4 supercharged
40 kW electric motor
Transmission5-speed manual
iCVT
Dimensions
Wheelbase2,360 mm (92.9 in)
Length3,395 mm (133.7 in)
Width1,475 mm (58.1 in)
Height1,645 mm (64.8 in)
Curb weight930 kg (2,050.3 lb)

The name Stella is Italian for "star", a reference to Subaru being the Japanese name for the Pleiades star cluster.

Electric version

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In June 2008, Subaru unveiled a concept version on an electric vehicle by combining the Stella platform with the electric drive from the Subaru R1e,[1] which uses TEPCO lithium-ion batteries.[2]

It was showcased at the G8 Summit on 7 July 2008.[2] Fuji announced in June 2009 that it planned to sell 170 units through March 2010, primarily to fleet and government users in Japan, with deliveries beginning in late July.[3]

It was also intended to be sold in the European Union starting September 2010,[4] but never was.

Successor

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Due to the 2008 investment of Toyota,[5] the Stella was replaced by a rebadged Daihatsu (a Toyota subsidiary).[6] Subaru immediately started selling one rebadged Toyota, the Subaru Dex, but kept making the Stella and some other kei products for a few years longer than initially planned. The second-generation Stella (model code LA100) was introduced in Japan on 11 May 2011 and is a rebadged Daihatsu Move.

The third generation Stella (LA150/160) was introduced in December 2014. It was discontinued at the end of June 2023, although sales from stock were set to continue into early 2024. Originally, the Stella was scheduled to be replaced by the succeeding (seventh) generation of the Daihatsu Move, but after the scandal involving rigged safety tests at Daihatsu the Stella was withdrawn from the market along with several other Daihatsu models.

Sales

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Year Japan[7]
2006 36,295
2007 49,958
2008 44,836
2009 33,680
2010 29,333
2011 23,205
2012 21,821
2013 23,439
2014 14,927
2015 15,841
2016 11,742
2017 7,037
2018 6,560
2019 5,416
2020 4,149
2021 3,097
2022 3,475
2023 1,700

References

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  1. ^ "Fuji Heavy Industries press release" Archived 2016-03-03 at the Wayback Machine, 2008-06-27. Retrieved on 2007-07-04
  2. ^ a b Parrott, Vicky (2008-06-30). "Electric Subaru revealed". Retrieved 2010-02-22.
  3. ^ "Unveiled: Subaru Plug-In Stella EV". 2009-06-05. Retrieved 2010-02-22.
  4. ^ "bases" (in Spanish). Archived from the original on 2009-08-22. Retrieved 2010-02-22.
  5. ^ Yumiko, Nishitani (2008-04-11). "Japan's Fuji Heavy shares rally on expanded alliance with Toyota group". Thomson Financial News. Archived from the original on April 13, 2008. Retrieved 2010-02-22.
  6. ^ Gardiner, Justin (2008-04-16). "Subaru to stop making Kei Cars". Autoblog.com. Retrieved 2010-02-22.
  7. ^ "スバル ステラ 新車販売台数推移/売れ行き(生産台数)と生産状況は?生産工場も - 株式会社アイディーインフォメーション" [Subaru Stella new car sales trends/sales (production volume) and production status? production factory too]. id-information.co.jp (in Japanese). Retrieved 2024-04-15.