Alexandra Mary Hirschi (née Darvall; born 21 September 1985), known online as Supercar Blondie, is an Australian social media celebrity, presenter, and vlogger based in Dubai, United Arab Emirates. She is best known for her automotive videos, which she posts on a regular basis on Facebook, Instagram and YouTube. Her Facebook page has hit 50 million followers,[2] her Instagram over 12.8 million followers,[3] and she has over 15 million subscribers on YouTube. According to Socialbakers, her Facebook page was globally the fastest growing auto page in 2018.[4]
Alex Hirschi | |||||||||||||
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 Hirschi pictured in 2019 | |||||||||||||
| Born | Alexandra Mary Darvall 21 September 1985 Brisbane, Queensland, Australia | ||||||||||||
| Other names | Supercar Blondie | ||||||||||||
YouTube information | |||||||||||||
| Channel | |||||||||||||
| Years active | 2016–present | ||||||||||||
| Genre | Automotive | ||||||||||||
| Subscribers | 19 million [1] (May 2024) | ||||||||||||
| Total views | 10 billion[1] (October 2024) | ||||||||||||
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| Website | supercarblondie | ||||||||||||
Personal life
editBorn in Brisbane, Australia, Hirschi had a passion for cars at an early age. The first car she owned was a Mitsubishi Lancer.[5] Hirschi studied Journalism & Business at Queensland University of Technology before moving to Dubai in 2008. For 9 years, she was a newsreader and presenter for a talk radio show on Dubai Eye 103.8,[6] where she interviewed many celebrities including John Travolta, Jake Gyllenhaal and Liam Neeson.[7][8] In 2018, she left the radio show and became a full-time video creator on social media.
Career
editHirschi's social media presence allows automotive brands like Bugatti and Ferrari to advertise their products through her. Instead of being an automotive journalist, she states that she provides "insight into the supercar culture and what it’s like to drive these incredible cars in a light, fun way."[5] Being one of the few women in supercar culture, she also opens up the demographic for these vehicles.
In March 2018, Arabian Business listed her as one of the 50 Most Influential Women In The Arab World,[9] and it nominated her in 2019 as one of Top 30 most influential women in the Arab world.[10] Also in March 2018, Esquire Magazine Middle East named her Influencer of the Year.[11]
She appeared on Germany's free to air TV RTL II on the car show GRIP Das Automagazin on 10 June 2018, co-presenting the one-off Bugatti L'Or Blanc and the La Ferrari Aperta.[12]
In January 2019, Broadcasting & Cable announced Hirschi will be hosting their new car TV show Car Crews.[13] The show is released on Insight TV and focuses on uncovering different car cultures across the United States.[14]
She has driven the official Batmobile from the feature film Batman (1989).[5]
In 2020 Hirschi won a Shorty Award for Breakout YouTuber.[15]
Filmography
editTelevision
edit| Year | Series | Role | Notes |
|---|---|---|---|
| 2018 | Grip | Herself | Episode: Dubai |
| 2019 | Top Gear | Herself | Episode: Dubai |
| 2019–present | Car Crews | Host/Herself | 7 episodes |
Video games
edit| Year | Game | Role | Notes |
|---|---|---|---|
| 2023 | The Crew Motorfest | Herself | Dream Cars playlist presenter |
See also
editReferences
edit- ^ a b "About Supercar Blondie". YouTube.
- ^ "Supercar Blondie". Facebook. 18 June 2021. Archived from the original on 14 May 2018. Retrieved 18 June 2021.
- ^ "Alex - that girl with the cars (@supercarblondie) Instagram profile". Instagram.com. Archived from the original on 25 May 2019. Retrieved 14 May 2020.
- ^ "Fastest-Growing Auto Pages". socialbakers.com. Archived from the original on 22 April 2018.
- ^ a b c "Supercar Blondie: The Female Supercar Driver Whose Instagram Account Is Rocking Dubai". Forbes. Archived from the original on 14 November 2017.
- ^ "Berner auf Ueberholspur". 20min.ch. 22 February 2018. Archived from the original on 1 October 2020.
- ^ "Youtube mujer sorprendida ferrari". El Comercio. 14 February 2018. Archived from the original on 23 April 2018.
- ^ "Il regalo di valentino per supercar blondie". gazzettadiparma.it. Archived from the original on 23 April 2018.
- ^ "50 Most Influential Women in the Arab World". arabianbusiness.com. Archived from the original on April 22, 2018.
- ^ "The 30 Most Influential Women in the Arab World 2019". arabianbusiness.com. February 2019. Archived from the original on 1 October 2020. Retrieved 11 October 2019.
- ^ "We're celebrating the biggest Influencers in the Middle East". esquireme.com. Archived from the original on 22 April 2018.
- ^ "Vorschau: Matthias Malmedie trifft 'Supercar Blondie' in Dubai". Archived from the original on 1 October 2020. Retrieved 19 July 2019.
- ^ "Insight TV Unveils New Car Show Hosted by Global Social Celebrity Supercar Blondie". NextTV. 11 March 2019. Archived from the original on 1 October 2020. Retrieved 25 June 2020.
- ^ Dams, Tim. "Q&A: Alex Hirschi, aka Supercar Blondie and Insight TV host". IBC.org. Archived from the original on 1 October 2020. Retrieved 22 January 2020.
- ^ "12th Annual Winners". shortyawards.com. Archived from the original on 1 October 2020. Retrieved 14 May 2020.