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Material deleted from Microlino which could be integrated into this page

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Please see the below for material deleted from Microlino which could be integrated into this page. Attribution is already provided at the top of this talk page in a message box. The below text should be copyedited before being integrated. Thanks, DesertPipeline (talk) 10:08, 14 July 2021 (UTC) Reply

Deleted material from the article Microlino about Micro Mobility Systems

Micro Mobility Systems AG is a Swiss company founded in 1996 which designs and retails kickscooters and kickboards.[1] The company is based Küsnacht, Switzerland and outsources production in California.

The scooters and kickboards are typically designed with a folding mechanism, while inline skating rolls and are manufactured out of aluminium. The company was largely responsible for the hype of kickscooters and kickboards in the year 2000,[2][3] which depleted in the following year (2001) together with the dotcom bubble.[4]

For Micro Mobility Systems the sudden drop in demand was amplified by many imitations of their kickscooters and kickboards. Micro Mobility Systems became a textbook example of the dangers small to medium-sized companies faced when fluctuating demand combined with outsourced production and low appropriability regime to result in decreasing revenue.[5] Due to stable financial structures and intense branding, however, company revenues recovered after 2002. Thereafter they have achieved long-term growth through steady innovation and reinforcement of the "Micro" brand.[6]

References

  1. ^ "Handelsregister des Kantons Zürich". web.archive.org. 2016-01-10. Retrieved 2021-03-18.
  2. ^ Schulz, Matthias. "VERKEHR : Kult und Kamikaze - DER SPIEGEL 28/2000". Der Spiegel (in German). Retrieved 2021-03-18.{{cite web}}: CS1 maint: url-status (link)
  3. ^ HSG University of St.Gallen (2009). "Realizing the scooter dream" (PDF). University of St.Gallen.
  4. ^ "SPORTARTIKEL : Von der Rolle - DER SPIEGEL 31/2001".
  5. ^ "IPR strategies and appropriability regime – protecting and exploiting innovations and knowledge in ICT companies". researchgate.net.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "Arbeitsbeispiel Micro Mobility Systems AG – Feinmass Kommunikationsdesign, Luzern". www.feinmass.ch. Retrieved 2021-03-18.