Talk:New product development/Archives/2015

Latest comment: 9 years ago by Pprevos in topic NPD process


Regulatory Considerations

All product developers must keep in mind safety and environmetal regulations in multi-jurisdictions. Bad form to develope a product that can't be sold because of regulations. —Preceding unsigned comment added by Mhindin (talkcontribs) 20:17, 17 February 2009 (UTC)

Agreed, this is one aspect of product release in the modern commercial world. Feel free to add information you have as long as you can provide a good reliable source citation along with it. N2e (talk) 15:45, 21 April 2015 (UTC)

NPD process

I have added a new section - NPD process structure - and some adjustments in the introduction. I think the whole page has to be restructured based on introduction and NPD process structure information. The marketing considerations must be erased, there is loads of ambiguous information. Marketing it is only considered at the Fuzzy Front End phase (idea generation). I have conducted research in NPD area and I have some more information to edit. Probably each phase should be discussed in particular, then the management approach at each stage. The idea is to start right, then build on...

Pprevos (talk) 00:39, 16 November 2015 (UTC) New Product Development is a term common to marketing. There is a broad literature that discusses the relationship between marketing and engineering in NPD. Engineering should be viewed as a boundary condition and not the driving force of NPD. When engineers design computers we get beige boxes, when marketers get involved we get the Mac. I see no need for a substantial edit of this article due to the fact that this is a common topic in marketing.