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Franzia is a brand of wine produced by The Wine Group, known for its box wines sold in 3 and 5-liter cartons.[1] Franzia wines, throughout their history, were known as affordable table wines, popular in the 1960s and 1970s as "jug wine", and now as "box wine". The Wine Group is the third largest wine company in the world, behind Constellation Brands and the E&J Gallo Winery. The Franzia brand today has no business relationship with Fred Franzia of the Bronco Wine Company, known for its low-cost Charles Shaw wines. The Franzia family sold the brand to Coca-Cola in 1973 when Fred Franzia was in his early adult years; and it was sold to The Wine Group in 1981.
 | |
 Mardi Gras Revelers Dressed As Franzia Box Wine | |
| Industry | Wine |
|---|---|
| Founded | 1906 |
| Founder | Teresa Franzia |
| Owner | The Wine Group |
| Parent | The Wine Group |
| Website | franzia |
Teresa Franzia (born Teresa Carrara, 1879–1949) founded the Franzia Wine Company in 1906. Teresa's daughter, Amelia Franzia Gallo, was the wife of winemaker Ernest Gallo. Teresa loaned Ernest the money to start his company.[2]
History
editThe brand was originally named after the Franzia family, who began growing grapes in California in 1892 and making wine in 1933 after the repeal of prohibition,[3][4] later operating as the Franzia Brothers Winery, a Central Valley winery in Ripon, California.[5] In 1973, Coca-Cola agreed to acquire the Franzia Brothers Winery for stock valued at about $49.3 million.[6] As part of the acquisition, the Franzias were prohibited from using their name in future winemaking businesses—The Franzia Brand, prominent on the boxed wines, is today unconnected to the family, who have subsequently opened a business called the Bronco Wine Company.[7] In 1981, the Coca-Cola Company agreed to sell the wine business of the Coca-Cola Bottling Company of New York (which included the Franzia Brothers Winery alongside the Mogen David Wine Corporation and Tribuno Wines Inc.), in a management buyout involving the top-level managers of the bottler's wine business and the First Boston Corporation. [8]
Vineyard
editFranzia is produced by The Wine Group, which is based at Concannon Vineyard in San Francisco's East Bay, but operates 13 wineries in California, New York and Australia. [9]
Wines
editRed Wines
edit- Bold and Jammy Cab
- Burgundy
- Cabernet Sauvignon
- Chianti
- Chillable Red
- Dark Red Blend
- Fruity Red Sangria
- Merlot
- Pinot Noir/Carmenere
White Wines
edit- Chablis
- Chardonnay
- Crisp White
- Moscato
- Pinot Grigio/Colombard
- Refreshing White
- Rich & Buttery
- Sauvignon Blanc
Blush Wines
edit- Pink Moscato
- Rosé
- Sunset Blush
- White Merlot
- White Zinfandel
In popular culture
editOregon State University students organize the Tour de Franzia, a costumed bike parade inspired by the brand's namesake. The parade attracts students, local residents, and out-of-towners and occurs every term.[10][11] Similarly, students at Wesleyan University organize an unofficial campus scavenger hunt involving boxed wine.[12][13]
Controversies
editIn 1993, Franzia and Bronco Wine Company were indicted on federal charges of conspiracy to defraud by misrepresenting cheaper grapes as premium Zinfandel and Cabernet Sauvignon. Bronco pleaded no contest and paid a $2.5 million fine. Franzia also pleaded guilty to his involvement, paid a $500,000 fine, stepped down as Bronco's president and member of the company's board of directors, and agreed to refrain from involvement with grape purchasing for five years in lieu of prison time.[14]
Franzia has also been at odds with California's premium winemakers for several years over his inclusion of Napa and other related appellation terms on the labels of his wines. Franzia sued the state of California over the implementation of a 2000 law that tightened federal labeling laws. His lawsuit was unsuccessful initially and up through the appeals process as well; he eventually sought certiorari in the United States Supreme Court, but the Court declined to take the case.[15]
See also
editReferences
edit- ^ Cuff, Denis (26 January 2017). "Livermore's Concannon Winery to pay water pollution fine". East Bay Times. Retrieved 8 June 2017.
- ^ MW, Liz Thach. "Meet The Immigrant Woman Who Launched Franzia, The World's Largest-Volume Wine Brand". Forbes. Retrieved 2023-02-23.
- ^ "In Napa Valley, Winemaker's Brands Divide an Industry". Wall Street Journal. 22 February 2005.
- ^ "The History of Franzia".
- ^ "Drink up". The New Yorker. 11 May 2009.
- ^ "Coca‐Cola Resets a Deal to Acquire Franzia Winery". The New York Times. 13 September 1973.
- ^ "In Napa Valley, Winemaker's Brands Divide an Industry". Wall Street Journal. 22 February 2005.
- ^ "Coca-Cola to Sell 3 Wine Concerns". The New York Times. 16 July 1981.
- ^ "The Wine Group CEO talks 'premiumization' and millennials". 17 April 2018.
- ^ "Tour de Franzia parades with little interference".
- ^ "Franzia tourers plan to file for permit, pedal on". Archived from the original on 2021-06-26. Retrieved 2021-06-26.
- ^ "Wesleyan's Tour de Franzia Meltdown Reaches Ridiculous New Levels". 6 May 2013.
- ^ "Jezebel Terms Wesleyan Admin's Tour de Franzia Tactics 'Ridiculous'". 6 May 2013.
- ^ "Archives". Los Angeles Times. 30 January 1994.
- ^ "First Amendment Center". Archived from the original on February 9, 2010. Retrieved 2007-11-30."...Napa vintners yesterday welcomed the Supreme Court's decision that let stand a ruling that wine with the "Napa" name on the bottle must be made with grapes grown in that famous region."
