NBC Kids was an American Saturday morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate lineup of Spanish-dubbed programs until December 31, 2017. NBC Kids, which replaced the Qubo block (as a result of NBCUniversal dropping out of the joint venture, which also included Ion Media Networks), was programmed by the other Sprout preschool cable network, as they were both targeted at children ages 2 to 6.[1]
 | |
| Network | |
|---|---|
| Launched | July 7, 2012 |
| Closed | September 25, 2016 (NBC) December 31, 2017 (Telemundo) |
| Country of origin | United States |
| Owner | NBCUniversal |
| Format | Saturday morning pre-school block |
| Running time | 3 hours (10:00 a.m. to 1:00 p.m.) |
| Official website | nbc.com/nbc-kids (Archive link) |
The three-hour block featured educational entertainment series for younger children, which met programming requirements defined by the Federal Communications Commission's Children's Television Act.[2][3]
The block came to an end on September 25, 2016 on NBC (December 31, 2017 on Telemundo), and was replaced the following week with a live-action E/I block from Litton Entertainment named The More You Know, marking the end of traditional Saturday morning children's programming on broadcast television until KidsClick followed up in July 2017.
History
editOn March 28, 2012, NBC announced that the three-hour children's programming time period allocated by the network on Saturday mornings would be taken over by Sprout (which had become a sister television property to NBC following parent company NBCUniversal's 2010 majority purchase by Comcast; NBC later took full ownership of the network, whose owners previously included Sesame Workshop and HIT Entertainment) and launch a new Saturday morning block called NBC Kids, which was aimed at preschoolers and grade school-aged children ages 2 to 6.[4][5] Sprout also produced a Spanish-language sister block for Telemundo known as MiTelemundo.[6]
NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on both NBC and Telemundo on June 30 (leaving Ion Television as the only network to retain a Qubo-branded children's block, as Ion Media Networks was now sole owner of the Qubo properties including the flagship Qubo Channel television service).[7]
Closure
editOn February 24, 2016, NBCUniversal announced that it had entered into a programming agreement with Litton Entertainment to launch a new Saturday morning E/I block replacing NBC Kids. The block would be replaced on October 8, 2016 on NBC (January 6, 2018 on Telemundo) by The More You Know, a block produced by Litton Entertainment (now Hearst Media Production Group) that would feature live-action documentary and lifestyle programs aimed at pre-teens and teenagers. The move came as part of a shift by broadcast television networks towards using their Saturday morning lineup solely to comply with the educational programming requirements mandated by the Federal Communications Commission (FCC), along with the cultural shift towards cable and online video on demand viewing of children's and animated programming. NBC Kids aired for the final time on September 25, 2016 on NBC (December 31, 2017 on Telemundo).[8][9]
Programming
editFinal programming
editNBC
editProgramming from Sprout
edit| Title | Premiere date | End date | Source(s) |
|---|---|---|---|
| Noodle and Doodle | July 7, 2012 | September 25, 2016 | |
| Pajanimals | January 26, 2014 | ||
| The Chica Show | February 2, 2013 | September 25, 2016 | |
| Astroblast! | October 4, 2014 | July 10, 2016 | |
| Ruff-Ruff, Tweet and Dave | July 4, 2015 | September 25, 2016 | |
| Nina's World | January 2, 2016 | ||
| Floogals | February 6, 2016 | ||
| Terrific Trucks | July 16, 2016 |
Acquired programming
edit| Title | Premiere date | End date | Source(s) |
|---|---|---|---|
| Poppy Cat | July 7, 2012 | September 26, 2015 | |
| Justin Time | September 27, 2014 | ||
| LazyTown | March 26, 2016 | ||
| The Wiggles | January 26, 2013 | ||
| Tree Fu Tom | June 8, 2013 | December 26, 2015 | |
| Make Way for Noddy | October 12, 2013 | March 29, 2014 | |
| Zou | April 5, 2014 | September 27, 2014 | |
| Earth to Luna! | April 4, 2015 | January 30, 2016 | |
| Clangers | October 3, 2015 | March 26, 2016 |
See also
editNotes
editReferences
edit- ^ Nellie Andreeva (March 28, 2012). "NBC Launches Preschool Saturday Block Programmed By Sprout". Deadline Hollywood. Retrieved March 29, 2012.
- ^ "FCC Form 398 "KidVid" Children's Television Programming Report, 2nd Quarter of 2013 for WTVA, Tupelo, Mississippi" (PDF). WTVA. WTVA, Inc. July 2, 2013. Retrieved September 7, 2013.
- ^ "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 29, 2012.
- ^ Jon Weisman (March 28, 2012). "NBC to launch Saturday kids block". Variety. Penske Media Corporation. Retrieved March 27, 2015.
- ^ Lindsay Rubino (March 28, 2012). "NBC, With Assist From Sprout, to Launch Saturday Morning Preschool Block". Multichannel News. Retrieved March 27, 2015.
- ^ "Telemundo anuncia nuevo bloque infantil "Mi Telemundo!"". Primera Hora. GFR Media LLC. October 24, 2012. Retrieved November 8, 2015.
- ^ "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 27, 2015.
- ^ Desk, TV News. "Telemundo Kicks Off 2018 with New 'Mi Telemundo' Programming Block". Retrieved 2018-02-17.
{{cite news}}:|last=has generic name (help) - ^ "Litton Entertainment & Telemundo Kick Off 2018 with the new "Mi Telemundo" Kids Programming Block Premiering Jan. 6". Litton Entertainment. Retrieved 2018-02-17.