Voting for the second Shorty Awards opened on January 5, 2010, in 26 official categories. A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[1][2]

The 2nd Annual Shorty Awards
DateMarch 3, 2010 (2010-03-03)
LocationThe Times Center, New York City
Hosted byRick Sanchez
← 1st · Shorty Awards · 3rd →

The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss, Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales. After public nominations determined the finalists, the academy decided on the winners.

Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan, and were streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.[3]

Winners

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The second annual winners by category:[4]

Category Winner
Best in Advertising Frank Adman, @FrankAdman
Best in Apps TweetDeck, @TweetDeck
Best in Art deviantART, @deviantART
Best Brand Whole Foods, @WholeFoods & Sesame Street, @sesamestreet
Best Celebrity Nathan Fillion, @NathanFillion
Best Cultural Institution Lewis Ginter Botanical Garden, @lewisginter & Reduced Shakespeare Company, @reduced
Best in Customer Service Bonnie Smalley, @ComcastBonnie
Best in Design Smashing Magazine, @smashingmag
Best in Entertainment True Blood HBO, @TrueBloodHBO
Best in Finance The Suze Orman Show, @SuzeOrmanShow
Best in Food Foodimentary, @Foodimentary
Best in Government Cory Booker, @CoryBooker
Best in Health Rachael Dunlop, @DrRachie
Best in Humor Mrs. Stephen Fry, @MrsStephenFry & David Thorne, @27bslash6
Best in Innovation Betty Draper, @BettyDraper
Best in Literature Arjun Basu, @arjunbasu
Best Journalist William Bonner, @realwbonner & Rachel Maddow, @maddow
Best in Music Ivete Sangalo, @ivetesangalo & Ted Leo, @tedleo
Best in News The Diane Rehm Show, @drshow
Best Nonprofit TWLOHA, @TWLOHA
Best in Politics The Nation, @thenation
Best in Science Jen Scheer, @flyingjenny
Best in Sports Bill Simmons, @sportsguy33
Best in Tech Soldier Knows Best, @SoldierKnowBest
Best in Travel Twitchhiker, @twitchhiker
Best in Weird The Llama, @DoWhatITellYou

Special Awards

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Category Winner
Real-Time Photo of the Year Janis Krums, @jkrums for "Plane on the Hudson"
Special Humanitarian Award Carel Pedre, @carelpedre

References

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  1. ^ "Second Annual Shorty Awards Site, Archived". The Shorty Awards. Archived from the original on 2019-10-09.
  2. ^ Bunz, Mercedes: "'Twitter Oscars' open for public votes", The Guardian
  3. ^ Ciarallo, Joe: "In Second Year, Shorty Awards Get A Bit More Formal", Mediabistro
  4. ^ Matheson, Whitney: "The Shorty Awards call for (brief) nominations", USA Today