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The Line (animation studio)

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The Line, LLP is an independent animation studio based in London, England.[1] Specializing in 2D animation, The Line was founded in 2013 by a team of six animators; Sam Taylor, Wesley Louis, Bjorn-Erik Aschim, James Duveen, Max Taylor, and Tim McCourt.[2][3] The studio have produced advertisements for a number of brands and produced music videos for bands such as Gorillaz and N.A.S.A.

The Line, LLP
Company typeAnimation studio
IndustryAnimation
Founded2013; 11 years ago (2013)
FoundersSam Taylor
Bjorn-Erik Aschim
Wesley Louis
James Duveen
Max Taylor
Tim McCourt
HeadquartersLondon, England, United Kingdom
Key people
  • Sam Taylor
  • Bjorn-Erik Aschim
  • Wesley Louis
  • James Duveen
  • Max Taylor
  • Tim McCourt
(founders)
Products
Websitehttps://www.thelineanimation.com

Overview

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The Line's first film together was the animated short ‘’Everything I Can See From Here’’, which was nominated for a British Short Animation BAFTA award in 2014.[4] The studio is best known for its work with the British virtual band Gorillaz and producing the band’s 2020 web series Song Machine[5] and the music video for Humility in 2018.[6] The studio are also behind the music video for the song Giants by True Damage, another virtual band created for the video game League of Legends.[7] In 2013 they also produced the official music video for the single "Easy" by Porter Robinson and Mat Zo.[8] They have also produced advertisements for various brands including Nickelodeon, Virgin Media,[9] Gucci,[10] Doritos,[11] Viceland, Freeview,[12] YT Izzo,[13] and others.[14]

History

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The Line began in 2013 when the founders rented a studio in East London to work on their material. The first time that all six founders worked on a project together was the music video for the single “Easy” by Porter Robinson and Mat Zo. After being satisfied with the experience and its result, the group decided to continue working together as a collective. The Line's first short film, ‘’Everything I Can See From Here’’ was nominated for a BAFTA Award for British Short Animation in 2014 and the exposure from the nomination was followed by a series of opportunities and offers for collaborations from various brands.

Filmography

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Web series

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Music Videos

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Year Artist Song Title
2010 N.A.S.A. “Strange Enough"
2013 Porter Robinson and Mat Zo "Easy"
2018 Gorillaz "Humility"
2019 True Damage "Giants"

Advertisements

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Awards

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References

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  1. ^ "Vice Media Expands to Indonesia". The Hollywood Reporter. 7 November 2016.
  2. ^ Elder, Saljae (6 November 2020). "How anime short The Mighty Grand Piton puts Caribbean culture at the forefront". Fader.
  3. ^ "THE LINE ANIMATION LLP - Officers (free information from Companies House)". beta.companieshouse.gov.uk.
  4. ^ "BAFTAs 2014: the nominations in full". British Film Institute.
  5. ^ Codega, Linda (7 February 2020). "Don't count on The Gorillaz to show the same thing twice". Shots. Retrieved 6 November 2020.
  6. ^ Bourton, Lucy (1 June 2018). "What links Jack Black and Jamie Hewlett? It's the new Gorillaz video!". It's Nice That. Retrieved 6 November 2020.
  7. ^ Summers, Nick (12 November 2019). "Why does Riot Games keep making virtual bands?". Engadget. Retrieved 6 November 2020.
  8. ^ Holmes, Kevin (March 18, 2013). "Get Lost For A Few Moments In This Futuristic Anime Music Video".
  9. ^ Gianatasio, David (7 July 2016). "Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt's New Ad for Virgin Media". Ad Week. Retrieved 6 October 2020.
  10. ^ Morohan, George (2 October 2018). "Rothco wins Irish agency of the year at Kinsale Shark Awards". Extra.
  11. ^ "Doritos Flavours Collide in Stylish Hand Drawn Ad". On Animation. 8 September 2018.
  12. ^ "Freeview Play: Set Yourself Free". Shots. 6 October 2015.
  13. ^ Smurthwaite, James (8 October 2020). "Interview: YT Industries' Founder Markus Flossman on Christopher Walken, COVID, and Brick & Mortar Shops". Pink Bike. Retrieved 6 November 2020.
  14. ^ "Animation Studio | Anime Studio | OUR WORK | The Line Animation". Retrieved 6 November 2020.
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