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The wrong type of snow

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"The wrong type of snow" or "the wrong kind of snow" is a phrase coined by the British media in 1991 after severe weather caused disruption to many of British Rail's services. A British Rail press release stated that the disruptions were due to the wrong type of snow on the line, and the media ridiculed this explanation and expressed scepticism that there were different types of snow. Henceforth in the United Kingdom, the phrase became a byword for euphemistic and pointless excuses.[1]

A layer of snow on railway tracks on the East Lancashire Railway

Background

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The phrase originated in an interview conducted by James Naughtie on BBC Radio 4's Today Programme on 11 February 1991. British Rail's Director of Operations, Terry Worrall, was asked to comment on the adverse effects of the unusually heavy 1991 snowfall on railway services that winter. Worrall explained that "we are having particular problems with the type of snow, which is rare in the UK". Naughtie replied "Oh, I see, it was the wrong kind of snow," to which Worrall replied, "No, it was a different kind of snow". The exchange prompted a headline in the London Evening Standard saying "British Rail blames the wrong type of snow", which was swiftly taken up by the media and other papers.[2]

The cold snap had been forecast and British Rail had claimed to be ready for the coming snow. However, the snow was unusually soft and powdery and too deep to be cleared by snowploughs – it needed snowblowers. The snow found its way into electrical systems and caused short circuits and traction motor damage in trains.[3] For traction motors with integral cooling fans and air intakes pointing downwards – the type that is still common on British electric multiple units – the problem was made worse as the air intakes sucked up the loose snow. Meanwhile, the snow also became packed into sliding door mechanisms and into points, causing them to fail.[3][4] In addition, low temperatures resulted in problems with electric current collection from the third rail.

Many electric services had to be replaced by diesel haulage, and emergency timetables were introduced. Long delays were commonplace – up to eight hours in some cases. The disruption lasted over a week.[3]

Usage

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A Northern Rail Class 158 DMU on the Erewash Valley Line in Derbyshire, England, during heavy snow in 2010

The phrase "the wrong type of snow", "the wrong kind of snow" and variants appear periodically in British media reports concerning railway incidents brought on by adverse weather, with an intended polemic effect of instilling disbelief in the reader. Since "the wrong type of snow" has entered British English phraseology, it has come to be regarded as an example of a snowclone, a type of reusable cliché with many variants.[5]

During the December 2009 European snowfall, several Eurostar trains broke down in the Channel Tunnel, trapping 2,000 passengers in darkness; newspapers reported "wrong type of fluffy snow".[6] Following the destruction of the coastal railway line at Dawlish, Devon during severe weather in 2014, the Daily Telegraph carried a cartoon by Matt with a notice reading "Trains cancelled – Wrong sort of seaweed".[7] On 12 January 2016, The Guardian reported on Southeastern train delays caused by "strong sunlight" and the low winter sun with the headline "Wrong kind of sunlight delays Southeastern trains in London".[8]

The emergence of the phrase "the wrong type of snow" came about during a period when the privatisation of British Rail was being widely debated in the media. Journalists frequently sourced anecdotal evidence to compose stories about failures in the performance of railway operators. Stock phrases involving "leaves on the line" and snow were used in headlines to ridicule seasonal disruption, to such an extent that they are now said to have passed into Britain's folklore[9][10] and are considered to be established in the "collective British consciousness".[11] The two have also been combined into "the wrong sort of leaves" in media coverage.[12][13][14]

The popularity of the "wrong type of snow" phrase has been attributed to its expression of a national sense of disappointment with British infrastructure, along with a fading sense of national pride and romantic associations with railways.[11] The phrase has been cited as an example of poor corporate communication and public relations. Its longevity and persistence in the public consciousness has been attributed to a highly effective but poorly chosen analogy that has "stuck" with its audience and is subject to interpretation in other contexts; what originated as a simplified explanation of a technical problem has become a popular code for a lame excuse.[15] The "wrong kind of/type of" part of the phrase has itself been shown to exemplify semantic change, having undergone a process of grammaticalization to move from an impartial description of weather conditions to become a politically loaded signifier of failure.[16]

Similar expressions

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In Russian culture, the phrase "his grenades are of wrong system" ("гранаты не той системы") is used as an ironic comment on a petty excuse for something not done. It originated in a Soviet cult film, the Ostern White Sun of the Desert (1970).[17]

See also

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Wikimedia Commons has media related to Trains in snow in the United Kingdom.

References

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  • Allan, Ian. Motive Power Monthly (May 1991) ISSN 0952-2867
  • Hartley, Peter; Bruckmann, Clive G. (2002). Business Communication. Routledge. ISBN 0-415-19550-0.
  • Gourvish, Terence (2002). British Rail, 1974–97: From Integration to Privatisation. OUP Oxford. ISBN 0-19-926909-2.

Notes

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  1. ^ Hartley & Bruckmann 2002, p. 1.
  2. ^ Woodward, Antony and Penn, Robert (2008). The Wrong Kind of Snow: The Complete Daily Companion to the British Weather. London: Hodder & Stoughton. ISBN 978-0-340-93787-7
  3. ^ a b c Gourvish 2002, p. 274.
  4. ^ Bailey, Eric (13 February 1991). "From the archive: British Rail blames 'wrong type of snow' for delays". The Telegraph. Archived from the original on 16 April 2017. Retrieved 16 April 2017.
  5. ^ "Snow by Marcus Sedgwick". Shiny New Books. 6 October 2016. Retrieved 15 April 2017.
  6. ^ Bird, Steve; Lindsay, Robert (21 December 2009). "Eurostar blames 'fluffy' snow for weekend chaos". The Times. London. Retrieved 8 June 2017.
  7. ^ Daily Telegraph, 6 February 2014,
  8. ^ "Wrong kind of sunlight delays Southeastern trains in London". The Guardian. 12 January 2016. Retrieved 12 January 2016.
  9. ^ Gourvish, Terence Richard; Gourvish, Terry; Anson, Mike (2004). "Running the Railways 1990-4". British Rail 1974–1997: From Integration to Privatisation. OUP Oxford. p. 274. ISBN 9780199269099. Retrieved 10 June 2017.
  10. ^ Dixon, John; Joyner, Melanie (1 December 1999). "Privatization of British Rail: The Holy Grail or a Poisoned Chalice?". Administrative Theory & Praxis. 21 (4): 539–541. doi:10.1080/10841806.1999.11643418. ISSN 1084-1806. JSTOR 25611461.
  11. ^ a b Candappa, Rohan (2007). "16. What amazing power does 'the wrong kind of snow' have?". Rules Britannia: the 101 Essential Questions of Britishness Answered, from how to keep a stiff upper lip to who ate all the pies. London: Ebury. pp. 39–42. ISBN 9780091922955. Retrieved 10 June 2017.
  12. ^ Millward, David (28 November 2010). "Wrong sort of leaves hit train punctuality". The Telegraph. Retrieved 10 June 2019.
  13. ^ Carter, Helen (4 January 1999). "Virgin tops excuse list as train runs out of fuel". The Guardian. Retrieved 10 June 2019. the passengers, used to the wrong type of leaves and the wrong type of snow, heard the embarrassed conductor confess ...
  14. ^ "Unveiled: a weapon to clear the wrong sort of leaves off the line". The Independent. 9 May 1998. Archived from the original on 7 May 2022. Retrieved 10 June 2019.
  15. ^ Hartley, Peter; Chatterton, Peter (2015). Business Communication: Rethinking Your Professional Practice for the Post-digital Age. Routledge. p. 5. ISBN 9781136181603. Retrieved 10 June 2017.
  16. ^ Dehé, Nicole; Stathi, Katerina (20 December 2016). "Grammaticalization and prosody: The case of English sort/kind/type of constructions". Language. 92 (4): 911–946. doi:10.1353/lan.2016.0077. ISSN 1535-0665. S2CID 59026946. Retrieved 10 June 2017.
  17. ^ Безработица в Казахстане: «гранаты» не той системы?
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