Supermercados Tu Alteza

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Supermercados Tu Alteza (also known locally plainly as Tu Alteza, a name which translates to Your Highness) is a Canarian chain of supermarkets, which has 60 supermarkets operating in the Canary Islands. The supermarket's parent company is Comercial Jesuman.[1]

Supermercados Tu Alteza
Company typeSubsidiary
IndustryRetail
HeadquartersCanary Islands
ProductsBakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, liquor
ParentComercial Jesuman
Websitewww.comercialjesuman.es/supermercados-tu-alteza/

History

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Both Comercial Jesuman and the Tu Alteza supermarkets were founded by Jesus Hernandez Guzman. In 2005, one of his descendants, Jose Ignacio Hernandez, took over as the conglomerate's only administrator, creating an internal battle for control of the company between him and Hernandez Guzman's other descendants, namely Juan Jesus and Jose Manuel Hernandez.[1]

Sponsorships

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The supermarket chain sponsors the Tenerife Central women's basketball club.[2]

Competitors

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Competitors in the Canary Islands include Alcampo.

References

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  1. ^ a b "Guerra fratricida en Jesuman por el control de las cuentas". Atlántico Hoy. October 6, 2021.
  2. ^ Gutiérrez, Juan Jesús (October 17, 2021). "Tu Alteza seguirá patrocinando al Tenerife Central por tercera temporada consecutiva". Diario de Avisos.