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Turn Down the Sound

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Turn Down the Sound is the fourth studio album by Canadian singer Nikki Yanofsky, released on July 10, 2020.[5][6][7][8] The album's lead single, "Forget" was released on January 30, 2020, with a meme music video to accompany it.[9][10] The video premiered the same day on Billboard's website.[11] The second single "Nerve" was released on March 20, 2020, after her Together at Home Instagram live concert.[12] The third single "Loner" was released on May 15, 2020.[13]

Turn Down the Sound
Studio album by
Nikki Yanofsky
ReleasedJuly 10, 2020
RecordedApril 2019
StudioWarner-Chappell Studios[1]
Genre
Length36:08
LabeleOne Music
Producer
  • Roger Kleinmen
  • Zachary Seman
Nikki Yanofsky chronology
Solid Gold EP
(2016) 		Turn Down the Sound
(2020)
Singles from Turn Down the Sound
  1. "Forget"
    Released: January 30, 2020

The album was originally titled Black Sheep, but was changed.[5][14] In an interview with IHeartRadio Canada, Yanofsky said that Turn Down the Sound was her first choice for the title of the album, but she faced a lot of criticism within her team from choosing the title. She then decided to change it back last minute because it was "true to herself".[15]

The album's title track "Turn Down the Sound" and "Bubbles" were written by Yanofsky with her friend Rod Temperton.[16][17] "Bubbles" was the last song Temperton ever worked on, as it was his last song loaded on his music production software.[18] Temperton nicknamed Yanofsky "Wobbles", which was why the song was named "Bubbles".

Recording

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The album was recorded in two straight weeks with no days off at Warner Chappell Studios in New York City.[5] It was recorded in April 2019 under the producers Roger Kleinmen and Zachary Seman who have worked with ASAP Rocky and Joey Badass before. Yanofsky called the recording a "very special experience" in an Instagram post.[19] She also said that the recording did not feel like work at all, as it was genuinely fun. The first songs recorded were "High Note", and "Throwing Stones".[19] "Throwing Stones" was recorded with musician Remy using a Wurlitzer.[20]

Promotion

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Yanofsky originally had two promotional shows that she would perform in Montreal and Toronto before the album's release.[21][22] But they have since been moved to the fall because of the COVID-19 pandemic.[23] On July 6, Yanofsky performed her single "Loner" on The Morning Show Canada to support the album.[24]

Track listing

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Turn Down the Sound track listing
No.TitleLength
1."Loner"3:34
2."Turn Down the Sound" (Temperton, Yanofsky)4:20
3."Sunshine"3:15
4."Forget"3:21
5."Nerve"2:36
6."High Note"3:50
7."Throwing Stones"4:30
8."Black Sheep"3:23
9."Bubbles" (Temperton, Yanofsky)3:25
10."Owe It All"3:54
Total length:36:08

Chart performance

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The album performed moderately during its first week of release, as was the 34th best selling album across all digital platforms according to Exclaim! Magazine.[25]

Charts

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Chart (2020) Peak

position

Canada Current Album Sales (Billboard)[25] 33

References

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  1. ^ "Nikki Yanofsky – 'Turn Down The Sound' / eOneMusic". Shore Fire Media. June 24, 2020. Retrieved June 24, 2020.
  2. ^ "Nikki Yanofsky se propulse au-delà de ses racines". Le Journal de Québec. July 10, 2020. Retrieved July 11, 2020.
  3. ^ "Nikki Yanofsky Turn Down The Sound/ eOneMusic". Six Media. June 25, 2020. Retrieved June 25, 2020.
  4. ^ a b "Nikki Yanofsky releases new album feat. Rod Temperton's last song". Shore Fire Media. July 10, 2020. Retrieved July 10, 2020.
  5. ^ a b c "Nikki Yanofsky Latest Releases". Shore Fire Media. Retrieved 2020-06-18.
  6. ^ "Nikki Yanofsky". Retrieved 2020-06-24 – via Facebook.
  7. ^ "Upcoming Album Releases". Consequence of Sound. Retrieved 2020-06-29.
  8. ^ "2020 Album Release Calendar: Looking Ahead". Billboard. 2020-06-29. Retrieved 2020-07-09.
  9. ^ "Nikki Yanofsky – Forget". YouTube.
  10. ^ "Forget – Single by Nikki Yanofsky". Apple Music. Retrieved 2020-06-18.
  11. ^ "Nikki Yanofsky's 'Forget' Video: Exclusive". Billboard. 2020-01-30. Retrieved 2020-06-18.
  12. ^ "Nerve – Single by Nikki Yanofsky". Apple Music. Retrieved 2020-06-18.
  13. ^ "Loner – Single by Nikki Yanofsky". Apple Music. Retrieved 2020-06-18.
  14. ^ "Nikki Yanofsky on Facebook Watch". Facebook. Retrieved 2020-06-18.
  15. ^ "Nikki Yanofsky on Finding Balance in her Music, How Rod Temperton Influenced Her New Album" – via YouTube.
  16. ^ "Nikki Yanofsky Interview: Black Sheep, Bubbles & More". SoundVapors. 2020-03-27. Retrieved 2020-06-18.
  17. ^ "Nikki Yanofsky Goes Through Changes on 'Black Sheep'". American SongwriterS. 2020-04-08. Retrieved 2020-06-18.
  18. ^ "Nikki Yanofsky releases new album feat. Rod Temperton's last song". Shore Fire Media. Retrieved 2020-07-11.
  19. ^ a b "Nikki Yanofsky on Instagram: "Turn Down the Sound comes out in 12 days!! I decided to share some "making of" photos and vids leading up to the release. Zach and Roger..."". Retrieved 2020-06-29 – via Instagram.
  20. ^ "@officialnikkiy shared a photo on Instagram: "#TDTS #bts 🎛 This was the day we recorded "Throwing Stones", a song we co wrote in NYC with @isthatremy . Love this tune, especially the…" • Jun 29, 2020 at 6:39pm UTC". Retrieved 2020-06-29 – via Instagram.
  21. ^ "Nikki Yanofsky | Forget". 2020-03-03. Archived from the original on 2020-03-03. Retrieved 2020-06-18.
  22. ^ "Nikki Yanofsky – Montréal, QC – Apr 17, 2020 – L'Astral". JamBase. 2020-02-12. Retrieved 2020-06-18.
  23. ^ "Nikki Yanofsky | Forget". www.nikkiyanofsky.com. Retrieved 2020-06-18.
  24. ^ "TMS Couchella: Nikki Yanofsky performs 'Loner' | Watch News Videos Online". Global News. Retrieved 2020-07-06.
  25. ^ a b "Exclaim! Music". exclaim.ca. Retrieved 2020-07-20.
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