1980 United States presidential election

Presidential elections were held in the United States on November 4, 1980. Republican nominee, former Governor of California Ronald Reagan, defeated incumbent Democratic President Jimmy Carter in a landslide victory. This was the second consecutive election in which an incumbent president was defeated, although Gerald Ford assumed the presidency after President Richard Nixon resigned and was not elected, as well as the first election since 1888 that saw the defeat of an incumbent Democratic president.

1980 United States presidential election

November 4, 1980
538 members of the Electoral College 270 electoral votes needed to win
Turnout	54.2% 0.6 pp
Nominee Ronald Reagan Jimmy Carter John B. Anderson Party Republican Democratic Independent Home state California Georgia Illinois Running mate George H. W. Bush Walter Mondale Patrick Lucey Electoral vote 489 49 0 States carried 44 6 + DC 0 Popular vote 43,903,230 35,481,115 5,719,850 Percentage 50.7% 41.0% 6.6%
Presidential election results map. Red denotes states won by Reagan/Bush and blue denotes those won by Carter/Mondale. Numbers indicate electoral votes cast by each state.
President before election Jimmy Carter Democratic Elected President Ronald Reagan Republican

Carter's unpopularity and poor relations with Democratic leaders encouraged an unsuccessful intra-party challenge from Massachusetts Senator Ted Kennedy. Meanwhile, the Republican primaries were contested between former California Governor Ronald Reagan, former Central Intelligence Agency director George H. W. Bush, Illinois Representative John B. Anderson, and several other candidates. All of Reagan's opponents had dropped out by the end of the primaries, and the Republicans nominated a ticket consisting of Reagan and Bush. Anderson entered the general election as an independent candidate with Patrick Lucey, former Wisconsin governor, as his running mate.

Reagan campaigned for increased defense spending, supply-side economic policies, and a balanced budget. His campaign was aided by Democratic dissatisfaction with Carter, the Iran hostage crisis, and a worsening economy marred by stagflation. Carter attacked Reagan as a dangerous right-wing extremist, and warned that Reagan would cut Medicare and Social Security. The Carter campaign was aided early on by the rally 'round the flag effect from the hostage crisis, but as the crisis lasted to election day, it became a detriment.

Reagan won the election in a landslide, with 489 Electoral College votes to Carter's 49 and 50.7% of the popular vote to Carter's 41.0%. Anderson won 6.6% of the popular vote and no electoral votes. Due to the rise of conservatism following Reagan's victory, historians have considered the election a political realignment that began with Barry Goldwater's presidential campaign in 1964. This election began an ongoing pattern in which Rust Belt states Michigan, Pennsylvania, and Wisconsin voted for the same presidential candidate, with the sole exception of 1988.

Background

Further information: Foreign policy of the Jimmy Carter administration

Throughout the 1970s, the United States underwent a wrenching period of low economic growth, high inflation and interest rates, and intermittent energy crises. By October 1978, Iran—a major oil supplier to the United States at the time—was experiencing a major uprising that severely damaged its oil infrastructure and greatly weakened its capability to produce oil. In January 1979, shortly after Iran's leader Shah Mohammad Reza Pahlavi fled the country, Iranian opposition figure Ayatollah Ruhollah Khomeini ended his 14-year exile in France and returned to Iran to establish an Islamic Republic, largely hostile to American interests and influence in the country. In the spring and summer of 1979, inflation was on the rise and various parts of the United States were experiencing energy shortages.

Carter was widely blamed for the return of the long gas lines in the summer of 1979 that were last seen just after the 1973 Yom Kippur War. He planned on delivering his fifth major speech on energy, but he felt that the American people were no longer listening. Carter left for the presidential retreat of Camp David. "For more than a week, a veil of secrecy enveloped the proceedings. Dozens of prominent Democratic Party leaders—members of Congress, governors, labor leaders, academics and clergy—were summoned to the mountaintop retreat to confer with the beleaguered president." His pollster, Pat Caddell, told him that the American people simply faced a crisis of confidence because of the assassinations of John F. Kennedy, Robert F. Kennedy and Martin Luther King Jr.; the Vietnam War; and Watergate. On July 15, 1979, Carter gave a nationally televised address in which he identified what he believed to be a "crisis of confidence" among the American people. This came to be known as his "Malaise speech", although Carter never used the word in the speech.

Many expected Senator Ted Kennedy to successfully challenge Carter in the upcoming Democratic primary. Kennedy's official announcement was scheduled for early November. A television interview with Roger Mudd of CBS a few days before the announcement went badly, however. Kennedy gave an "incoherent and repetitive" answer to the question of why he was running, and the polls, which showed him leading Carter by 58–25 in August now had him ahead 49–39. Kennedy was also politically scarred by the 1969 Chappaquiddick incident; the controversy had been a major reason for Kennedy's decision to not run for president in 1972 and 1976.

Meanwhile, Carter was given an opportunity for political redemption when the Khomeini regime again gained public attention and allowed the taking of 52 American hostages by a group of Islamist students and militants at the U.S. embassy in Tehran on November 4, 1979. Carter's calm approach towards the handling of this crisis resulted in his approval ratings jump in the 60-percent range in some polls, due to a "rally round the flag" effect.

By the beginning of the election campaign, the prolonged Iran hostage crisis had sharpened public perceptions of a national crisis. On April 25, 1980, Carter's ability to use the hostage crisis to regain public acceptance eroded when his high risk attempt to rescue the hostages ended in disaster when eight servicemen were killed. The unsuccessful rescue attempt drew further skepticism towards his leadership skills.

Following the failed rescue attempt, Carter took overwhelming blame for the Iran hostage crisis, in which the followers of the Ayatollah Khomeini burned American flags and chanted anti-American slogans, paraded the captured American hostages in public, and burned Carter in effigy. Carter's critics saw him as an inept leader who had failed to solve the worsening economic problems at home. His supporters defended the president as a decent, well-intentioned man being unfairly criticized for problems that had been escalating for years.

When the Soviet Union invaded Afghanistan in late 1979, Carter seized international leadership in rallying opposition. He cut off American grain sales, which hurt Soviet consumers and annoyed American farmers. In terms of prestige, the Soviets were deeply hurt by the large-scale boycott of their 1980 Summer Olympics. Furthermore, Carter began secret support of the opposition forces in Afghanistan that successfully tied down the Soviet army for a decade. The effect was to end détente and reopen the Cold War.

Nominations

Republican Party

Main article: 1980 Republican Party presidential primaries

Republican Party (United States) 1980 Republican Party ticket
Ronald Reagan	George H. W. Bush
for President	for Vice President
33rd Governor of California (1967–1975)	11th Director of Central Intelligence (1976–1977)
Campaign

Other major candidates

The following candidates were frequently interviewed by major broadcast networks and cable news channels, were listed in publicly published national polls, or had held a public office. Reagan received 7,709,793 votes in the primaries.

Candidates in this section are sorted by date of withdrawal from the nomination race
George H. W. Bush	John B. Anderson	Phil Crane	Bob Dole	John Connally
Director of Central Intelligence (1976–1977)	Representative from Illinois's 16th district (1961–1981)	Representative from Illinois's 12th district (1973–1993)	Senator from Kansas (1969–1996)	Secretary of the Treasury from Texas (1971–1972)
Campaign	Campaign	Campaign	Campaign	Campaign
SC: May 26, 1980 ER: June 14, 1980 3,070,033 votes	DI: April 24, 1980 1,572,174 votes	W: April 17, 1980 ER: April 17, 1980 97,793 votes	W: March 15, 1980 ER: March 30, 1980 7,204 votes	W: March 9, 1980 ER: March 25, 1980 82,625 votes
Howard Baker	Larry Pressler	Lowell P. Weicker Jr.	Harold Stassen	Ben Fernandez
Senator from Tennessee (1967–1985)	Senator from South Dakota (1979–1997)	Senator from Connecticut (1971–1989)	Governor of Minnesota (1939–1943)	United States Special Envoy to Paraguay from California (1973)
W: March 5, 1980 ER: April 20, 1980 181,153 votes	W: January 8, 1980 ER: March 21, 1980 0 votes	W: May 16, 1979 0 votes	?: n/a 25,425 votes	?: n/a 25,520 votes

Former governor Ronald Reagan of California was the odds-on favorite to win his party's nomination for president after nearly beating incumbent President Gerald Ford just four years earlier. Reagan dominated the primaries early, driving from the field Senate Minority Leader Howard Baker from Tennessee, former governor John Connally of Texas, Senator Robert Dole from Kansas, Representative Phil Crane from Illinois, and Representative John Anderson from Illinois, who dropped out of the race to run as an Independent. George H. W. Bush from Texas posed the strongest challenge to Reagan with his victories in the Pennsylvania and Michigan primaries, but it was not enough to turn the tide. Reagan won the nomination on the first round at the 1980 Republican National Convention in Detroit, Michigan, in July, then chose Bush (his top rival) as his running mate. Reagan, Bush, and Dole would all go on to be the nominees in the next four elections. (Reagan in 1984, Bush in 1988 and 1992, and Dole in 1996).

Democratic Party

Main article: 1980 Democratic Party presidential primaries

Democratic Party (United States) 1980 Democratic Party ticket
Jimmy Carter	Walter Mondale
for President	for Vice President
39th President of the United States (1977–1981)	42nd Vice President of the United States (1977–1981)
Campaign

Other major candidates

The following candidates were frequently interviewed by major broadcast networks, were listed in published national polls, or had held public office. Carter received 10,043,016 votes in the primaries.

Candidates in this section are sorted by date of withdrawal from the nomination race
Ted Kennedy	Jerry Brown	Cliff Finch	William Proxmire
U.S. Senator from Massachusetts (1962–2009)	Governor of California (1975–1983)	Governor of Mississippi (1976–1980)	U.S. Senator from Wisconsin (1957–1989)
Campaign	Campaign	Campaign	Campaign
W: August 11, 1980 7,381,693 votes	W: April 2, 1980 575,296 votes	?: N/A 48,032 votes	?: N/A 0 votes

The three major Democratic candidates in early 1980 were incumbent President Jimmy Carter, Senator Ted Kennedy of Massachusetts, and Governor Jerry Brown of California. Brown withdrew on April 2. Carter and Kennedy faced off in 34 primaries. Not counting the 1968 election in which Lyndon Johnson withdrew his candidacy, this was the most tumultuous primary race that an elected incumbent president had encountered since President Taft, during the highly contentious election of 1912.

During the summer of 1980, there was a short-lived "Draft Muskie" movement; Secretary of State Edmund Muskie was seen as a favorable alternative to a deadlocked convention. One poll showed that Muskie would be a more popular alternative to Carter than Kennedy, implying that the attraction was not so much to Kennedy as to the fact that he was not Carter. Muskie was polling even with Ronald Reagan at the time, while Carter was seven points behind. Although the underground "Draft Muskie" campaign failed, it became a political legend.

After defeating Kennedy in 24 of 34 primaries, Carter entered the party's convention in New York in August with 60 percent of the delegates pledged to him on the first ballot. Still, Kennedy refused to drop out. At the convention, after a futile last-ditch attempt by Kennedy to alter the rules to free delegates from their first-ballot pledges, Carter was renominated with 2,129 votes to 1,146 for Kennedy. Vice President Walter Mondale was also renominated. In his acceptance speech, Carter warned that Reagan's conservatism posed a threat to world peace and progressive social welfare programs from the New Deal to the Great Society.

Other candidates

1980 Independent ticket
John B. Anderson	Patrick Lucey
for President	for Vice President
U.S. Representative from Illinois (1961–1981)	United States Ambassador to Mexico (1977–1979)
Campaign

John B. Anderson was defeated in the Republican primaries, but entered the general election as an independent candidate. He campaigned as a liberal Republican alternative to Reagan's conservatism. Anderson's campaign appealed primarily to frustrated anti-Carter voters from Republican and Democratic backgrounds. Anderson's running mate was Patrick Lucey, a Democratic former Governor of Wisconsin and then ambassador to Mexico, appointed by President Carter.

The Libertarian Party nominated Ed Clark for president and David Koch for vice president. They were on the ballot in all 50 states as well as Washington, D.C. The Libertarian Party platform was the only political party in 1980 to contain a plank advocating for the equal rights of homosexual men and women as well as the only party platform to advocate explicitly for "amnesty" for all illegal non-citizens.

The Citizens Party ran biologist Barry Commoner for president and Comanche Native American activist LaDonna Harris for vice president. The Commoner–Harris ticket was on the ballot in twenty-nine states and in the District of Columbia.

General election

Polling

See also: Nationwide opinion polling for the 1980 United States presidential election

Poll source	Date(s) administered	Ronald Reagan (R)	Jimmy Carter (D)	John Anderson (I)	Other	Undecided	Margin
Gallup	March 31 – April 3, 1978	46%	50%	-	1%	3%	4
ABC-Harris	May 14–20, 1978	47%	46%	-	-	7%	1
Gallup	July 7–10, 1978	43%	52%	-	1%	4%	9
Gallup	December 8–11, 1978	35%	57%	-	2%	5%	22
ABC-Harris	December 21–26, 1978	38%	55%	-	-	7%	17
Gallup	March 23–26, 1979	38%	52%	-	3%	7%	14
ABC-Harris	March, 1979	46%	49%	-	-	5%	3
ABC-Harris	May, 1979	45%	47%	-	-	8%	2
ABC-Harris	June, 1979	51%	43%	-	-	6%	8
Gallup	June 22–25, 1979	49%	45%	-	1%	5%	4
Gallup	July 13–15, 1979	52%	42%	-	2%	4%	10
ABC-Harris	July 28–29, 1979	51%	44%	-	-	5%	7
Gallup	August 3–6, 1979	42%	47%	-	4%	7%	5
ABC-Harris	September 1–5, 1979	50%	45%	-	-	5%	5
Gallup	September 7–10, 1979	46%	47%	-	2%	5%	1
ABC-Harris	September 26 – October 1, 1979	45%	52%	-	-	3%	7
Gallup	October 12–15, 1979	42%	48%	-	3%	7%	6
ABC-Harris	November 7–10, 1979	42%	53%	-	-	5%	11
Gallup	November 16–19, 1979	41%	53%	-	1%	5%	12
Gallup	December 7–9, 1979	36%	60%	-	1%	3%	24
ABC-Harris	December 14–16, 1979	36%	59%	-	-	5%	23
Gallup	January 4–6, 1980	32%	63%	-	1%	4%	31
ABC-Harris	January 22, 1980	31%	65%	-	-	4%	34
Gallup	February 1–3, 1980	32%	59%	-	3%	6%	27
ABC-Harris	January 31 – February 4, 1980	32%	64%	-	-	4%	32
Gallup	February 29 – March 2, 1980	34%	57%	-	3%	6%	23
ABC-Harris	March 5–8, 1980	40%	58%	-	-	2%	18
ABC-Harris	March 13–15, 1980	40%	55%	-	-	5%	15
ABC-Harris	March 26–30, 1980	47%	50%	-	-	3%	3
Gallup	March 28–30, 1980	43%	48%	-	2%	7%	5
		34%	39%	21%	1%	5%	5
ABC-Harris	April 8, 1980	48%	45%	-	-	7%	3
		38%	38%	22%	-	1%	0
Gallup	April 11–13, 1980	44%	49%	-	1%	6%	5
		34%	41%	18%	1%	6%	7
ABC-Harris	April 25, 1980	42%	33%	19%	-	6%	9
Gallup	April 26–27, 1980	43%	47%	-	-	10%	4
		35%	40%	19%	-	6%	5
ABC-Harris	April 26–30, 1980	39%	33%	23%	-	5%	6
Gallup	May 2–5, 1980	40%	47%	-	-	13%	7
		33%	38%	21%	-	7%	5
Gallup	May 16–18, 1980	41%	49%	-	-	10%	8
		32%	40%	21%	-	7%	8
Gallup	May 30 – June 2, 1980	39%	50%	-	-	11%	11
		32%	39%	21%	-	8%	7
ABC-Harris	June 5–9, 1980	51%	44%	-	-	5%	7
		39%	34%	24%	-	3%	5
Gallup	June 13–16, 1980	45%	42%	-	-	13%	3
		33%	35%	24%	-	8%	2
Gallup	June 27–30, 1980	47%	41%	-	-	12%	6
		37%	32%	22%	-	9%	5
Gallup	July 11–14, 1980	37%	34%	21%	-	8%	3
Gallup	July 11–13, 1980	43%	34%	16%	-	7%	9
July 14–17: Republican National Convention
ABC-Harris	July 18–21, 1980	61%	33%	-	-	6%	28
		49%	23%	25%	-	3%	24
Gallup	August 1–3, 1980	45%	31%	14%	-	10%	14
ABC-Harris	August 5–6, 1980	57%	36%	-	-	7%	21
		48%	28%	19%	-	5%	20
August 11–14: Democratic National Convention
Gallup	August 15–17, 1980	40%	46%	-	-	14%	6
		39%	38%	14%	1%	8%	1
ABC-Harris	August 14–18, 1980	42%	36%	17%	-	5%	6
Gallup	August 15–18, 1980	38%	39%	13%	-	10%	1
ABC-Harris	September 3–7, 1980	41%	37%	17%	-	5%	4
Gallup	September 12–15, 1980	41%	37%	15%	-	7%	4
ABC-Harris	September 22, 1980	42%	36%	19%	-	3%	6
		48%	46%	-	-	6%	2
ABC-Harris	October 3–6, 1980	43%	39%	14%	-	4%	4
Gallup	October 10–12, 1980	45%	42%	8%	-	5%	3
ABC-Harris	October 14–16, 1980	42%	39%	12%	-	7%	3
Gallup	October 17–20, 1980	40%	41%	10%	-	9%	1
ABC-Harris	October 22–25, 1980	45%	42%	10%	-	3%	3
Washington Post	October 26–27, 1980	43%	39%	7%	-	11%	4
Newsweek-Gallup	October 29–30, 1980	44%	43%	7%	1%	5%	4
ABC-Harris	October 30 – November 1, 1980	45%	40%	10%	1%	4%	5
CBS-New York Times	October 30 – November 1, 1980	44%	43%	8%	-	5%	1
Gallup	October 30 – November 1, 1980	46%	43%	7%	1%	3%	3
Election Results	Nov. 4, 1980	50.75%	41.01%	6.61%	1.63%	-	9.74

Campaign

Reagan gained in former Democratic strongholds such as the South and white ethnics dubbed "Reagan Democrats", and exuded upbeat optimism. David Frum says Carter ran an attack-based campaign based on "despair and pessimism" which "cost him the election." Carter emphasized his record as a peacemaker, and said Reagan's election would threaten civil rights and social programs that stretched back to the New Deal. Reagan's platform also emphasized the importance of peace, as well as a prepared self-defense.

Immediately after the conclusion of the primaries, a Gallup poll held that Reagan was ahead, with 58% of voters upset by Carter's handling of the presidency. One analysis of the election has suggested that "Both Carter and Reagan were perceived negatively by a majority of the electorate." While the three leading candidates (Reagan, Anderson and Carter) were religious Christians, Carter had the most support of evangelical Christians according to a Gallup poll. However, in the end, Jerry Falwell's Moral Majority lobbying group is credited with giving Reagan two-thirds of the white evangelical vote. According to Carter: "that autumn [1980] a group headed by Jerry Falwell purchased $10 million in commercials on southern radio and TV to brand me as a traitor to the South and no longer a Christian."

The election of 1980 was a key turning point in American politics. It signaled the new electoral power of the suburbs and the Sun Belt. Reagan's success as a conservative would initiate a realigning of the parties, as Rockefeller-style Republicans and conservative Democrats would either leave politics or change party affiliations through the 1980s and 1990s to leave the parties much more ideologically polarized. While during Barry Goldwater's 1964 campaign, many voters saw his warnings about a too-powerful government as hyperbolic and only 30% of the electorate agreed that government was too powerful, by 1980 a majority of Americans believed that government held too much power.

Promises

Reagan promised a restoration of the nation's military strength, at the same time 60% of Americans polled felt defense spending was too low. Reagan also promised an end to "trust me government" and to restore economic health by implementing a supply-side economic policy. Reagan promised a balanced budget within three years (which he said would be "the beginning of the end of inflation"), accompanied by a 30% reduction in tax rates over those same years. With respect to the economy, Reagan famously said, "A recession is when your neighbor loses his job. A depression is when you lose yours. And recovery is when Jimmy Carter loses his." Reagan also criticized the "windfall profit tax" that Carter and Congress enacted that year in regards to domestic oil production and promised to attempt to repeal it as president. The tax was not a tax on profits, but on the difference between the price control-mandated price and the market price.

On the issue of women's rights there was much division, with many feminists frustrated with Carter, the only major-party candidate who supported the Equal Rights Amendment. After a bitter Convention fight between Republican feminists and antifeminists the Republican Party dropped their forty-year endorsement of the ERA. Reagan, however, announced his dedication to women's rights and his intention to, if elected, appoint women to his cabinet and the first female justice to the Supreme Court. He also pledged to work with all 50 state governors to combat discrimination against women and to equalize federal laws as an alternative to the ERA. Reagan was convinced to give an endorsement of women's rights in his nomination acceptance speech.

Carter was criticized by his own aides for not having a "grand plan" for the recovery of the economy, nor did he ever make any campaign promises; he often criticized Reagan's economic recovery plan, but did not create one of his own in response.

Events

Ronald Reagan campaigning with his wife Nancy and Senator Strom Thurmond in Columbia, South Carolina, October 10, 1980

Ronald Reagan campaigning in Florida

In August, after the Republican National Convention, Ronald Reagan gave a campaign speech at the annual Neshoba County Fair on the outskirts of Philadelphia, Mississippi, where three civil rights workers were murdered in 1964. He was the first presidential candidate ever to campaign at the fair. Reagan famously announced, "Programs like education and others should be turned back to the states and local communities with the tax sources to fund them. I believe in states' rights. I believe in people doing as much as they can at the community level and the private level." Reagan also stated, "I believe we have distorted the balance of our government today by giving powers that were never intended to be given in the Constitution to that federal establishment." He went on to promise to "restore to states and local governments the power that properly belongs to them." President Carter criticized Reagan for injecting "hate and racism" by the "rebirth of code words like 'states' rights'".

Ronald Reagan shaking hands with supporters at a campaign stop in Indiana

Two days later, Reagan appeared at the Urban League convention in New York, where he said, "I am committed to the protection and enforcement of the civil rights of black Americans. This commitment is interwoven into every phase of the plans I will propose." He then said that he would develop "enterprise zones" to help with urban renewal.

The media's main criticism of Reagan centered on his gaffes. When Carter kicked off his general election campaign in Tuscumbia, Reagan—referring to the Southern U.S. as a whole—claimed that Carter had begun his campaign in the birthplace of the Ku Klux Klan. In doing so, Reagan seemed to insinuate that the KKK represented the South, which caused many Southern governors to denounce Reagan's remarks. Additionally, Reagan was widely ridiculed by Democrats for saying that trees caused pollution; he later said that he meant only certain types of pollution and his remarks had been misquoted.

Meanwhile, Carter was burdened by a continued weak economy and the Iran hostage crisis. Inflation, high interest rates, and unemployment continued through the course of the campaign, and the ongoing hostage crisis in Iran became, according to David Frum in How We Got Here: The '70s, a symbol of American impotence during the Carter years. John Anderson's independent candidacy, aimed at eliciting support from liberals, especially former supporters of Ted Kennedy, was also seen as hurting Carter more than Reagan, especially in reliably Democratic states such as Massachusetts and New York.

Presidential debates

Main article: 1980 United States presidential debates

Debates among candidates for the 1980 U.S. presidential election

No.	Date	Host	Location	Panelists	Moderator	Participants	Viewership (millions)
P1	Sunday, September 21, 1980	Baltimore Convention Center	Baltimore, Maryland	Carol Loomis Daniel Greenberg Charles Corddry Lee May Jane Bryant Quinn Soma Golden	Bill Moyers	Former Governor Ronald Reagan Congressman John Anderson	n/a
P1a	Tuesday, October 28, 1980	Public Auditorium	Cleveland, Ohio	Marvin Stone Harry Ellis William Hilliard Barbara Walters	Howard K. Smith	Former Governor Ronald Reagan President Jimmy Carter	80.6

External videos
Reagan-Carter presidential debate, October 28, 1980 on YouTube

The League of Women Voters, which had sponsored the 1976 Ford/Carter debate series, announced that it would do so again for the next cycle in the spring of 1979. Carter steadfastly refused to participate in a debate if Anderson was included, and Reagan refused to debate without him. A League-sponsored debate was held on September 21, 1980, in the Baltimore Convention Center. Of Carter's refusal to debate, Reagan said: "He [Carter] knows that he couldn't win a debate even if it were held in the Rose Garden before an audience of Administration officials with the questions being asked by Jody Powell". Anderson, who many thought would handily dispatch Reagan, managed only a narrow win, according to many in the media at that time, with Reagan putting up a much stronger performance than expected. Despite the narrow win in the debate, Anderson, who had been as high as 20% in some polls, and at the time of the debate was over 10%, dropped to about 5% soon after. Anderson failed to substantively engage Reagan enough on their social issue differences and on Reagan's advocation of supply-side economics. Instead, Anderson started off by criticizing Carter: "Governor Reagan is not responsible for what has happened over the last four years, nor am I. The man who should be here tonight to respond to those charges chose not to attend," to which Reagan added: "It's a shame now that there are only two of us here debating, because the two that are here are in more agreement than disagreement." In one moment in the debate, Reagan commented on a rumor that Anderson had invited Senator Ted Kennedy to be his running mate by asking the candidate directly, "John, would you really prefer Teddy Kennedy to me?"

As September turned into October, the situation remained essentially the same. Reagan insisted Anderson be allowed to participate in a three-way debate, while Carter remained steadfastly opposed to this. As the standoff continued, the second debate was canceled, as was the vice presidential debate.

President Carter (left) and former Governor Reagan (right) at the presidential debate on October 28, 1980

With two weeks to go to the election, the Reagan campaign decided at that point that the best thing to do was to accede to all of President Carter's demands. The final debate, featuring only Carter and Reagan, was rescheduled for October 28 in Cleveland, Ohio. The showdown ranked among the highest ratings of any television program in the previous decade. Debate topics included the Iranian hostage crisis and nuclear arms. Carter's campaign sought to portray Reagan as a reckless "war hawk", as well as a "dangerous right-wing radical". But it was President Carter's reference to his consultation with 12-year-old daughter Amy concerning nuclear weapons policy that became the focus of post-debate analysis and fodder for late-night television jokes. President Carter said he had asked Amy what the most important issue in that election was and she said, "the control of nuclear arms." A famous political cartoon, published the day after Reagan's landslide victory, showed Amy Carter sitting in Jimmy's lap with her shoulders shrugged asking "the economy? the hostage crisis?"

When President Carter criticized Reagan's record, which included voting against Medicare and Social Security benefits, former Governor Reagan audibly sighed and replied: "There you go again".

In his closing remarks, Reagan asked viewers: "Are you better off now than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago? Is there more or less unemployment in the country than there was four years ago? Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we're as strong as we were four years ago? And if you answer all of those questions 'yes', why then, I think your choice is very obvious as to whom you will vote for. If you don't agree, if you don't think that this course that we've been on for the last four years is what you would like to see us follow for the next four, then I could suggest another choice that you have".

After trailing Carter by eight points among registered voters (and by three points among likely voters) right before their debate, Reagan moved into a three-point lead among likely voters immediately afterward.

Endorsements

In September 1980, former Watergate scandal prosecutor Leon Jaworski accepted a position as honorary chairman of Democrats for Reagan. Five months earlier, Jaworski had harshly criticized Reagan as an "extremist"; he said after accepting the chairmanship, "I would rather have a competent extremist than an incompetent moderate."

Former Democratic Senator Eugene McCarthy of Minnesota (who in 1968 had challenged Lyndon B. Johnson from the left, causing the then-President to all but abdicate) endorsed Reagan.

Three days before the election, the National Rifle Association of America endorsed a presidential candidate for the first time in its history, backing Reagan. Reagan had received the California Rifle and Pistol Association's Outstanding Public Service Award. Carter had appointed Abner J. Mikva, a fervent proponent of gun control, to a federal judgeship and had supported the Alaska Lands Bill, closing 40,000,000 acres (160,000 km²) to hunting.

General election endorsements

List of John B. Anderson endorsements

Anderson had received endorsements from:

Former officeholders

• Former Representative (Arizona's 2nd congressional district) and Interior Secretary Stewart Udall (D-AZ)

Current and former state and local officials and party officeholders

Massachusetts

• Middlesex County Sheriff John J. Buckley (D-MA)
• Former Massachusetts State Representative Francis W. Hatch Jr. (R-MA)
• Former Massachusetts Republican Party chairman Josiah Spaulding (R-MA)

Celebrities, political activists, and political commentators

• Band The Cars
• Actor Stockard Channing
• Band Cheap Trick
• Screenwriter Norman Lear
• Actress Dina Merrill
• Actor Paul Newman
• Actor Cliff Robertson
• Band Tom Petty and the Heartbreakers
• Actress Joanne Woodward

Newspapers

• The Hutchinson News in Hutchinson, Kansas
• The Burlington Free Press in Burlington, VT

List of Jimmy Carter endorsements

Carter had received endorsements from:

Newspapers

• The Des Moines Register in Des Moines, Iowa
• The Penn State Daily Collegian in State College, Pennsylvania

List of Barry Commoner endorsements

Commoner had received endorsements from:

Celebrities, political activists, and political commentators

• Montgomery County precinct committeeman and Consumer Party Auditor General candidate Darcy Richardson (D-PA)

List of Clifton DeBerry endorsements

DeBerry had received endorsements from:

Celebrities, political activists and political commentators

• American People's Historical Society director Bernie Sanders of Vermont

List of Ronald Reagan endorsements

Reagan had received endorsements from:

United States Senate

• Arizona Senator Dennis DeConcini (D-AZ)
• Virginia Senator Harry Byrd Jr. (D-VA)
• New York Senator Jacob Javits (R-NY)
• Maryland Senator Charles Mathias (R-MD)
• Former Massachusetts Senator Edward Brooke (R-MA)
• Former Minnesota Senator Eugene McCarthy (D-MN)

United States House of Representatives

• Representative (California's 12th congressional district) Pete McCloskey (R-CA)
• Former Representative (California's 26th congressional district) James Roosevelt (D-CA; son of Franklin Delano Roosevelt)

Governors and State Constitutional officers

• Former Georgia Governor Lester Maddox (D-GA)
• Former Alabama Governor John Malcolm Patterson (D-AL)
• Former Texas Governor Preston Smith (D-TX)
• Former Mississippi Governor John Bell Williams (D-MS)

Current and former state and local officials and party officeholders

Florida

• Fort Lauderdale City Advisory Board member Jim Naugle (D-FL)

New York

• Former New York State Senator Jeremiah B. Bloom (D-NY)

Celebrities, political activists and political commentators

• Former UCLA men's basketball head coach John Wooden
• Retired United States Navy Admiral Elmo Zumwalt (D-VA)

Newspaper endorsements

• The Arizona Republic in Phoenix, Arizona
• The Desert Sun in Palm Springs, California
• The Omaha World-Herald in Omaha, Nebraska
• The Quad-City Times in Davenport, Iowa
• The Record in Stockton, California
• The Repository in Canton, Ohio
• The Plain Dealer in Cleveland, Ohio
• The Blade in Toledo, Ohio
• Houston Chronicle in Houston, Texas
• Richmond Times-Dispatch in Richmond, Virginia

Results

The election was held on November 4, 1980. Ronald Reagan and running mate George H. W. Bush defeated the Carter-Mondale ticket by almost 10 percentage points in the popular vote. The electoral college vote was a landslide, with 489 votes (representing 44 states) for Reagan and 49 for Carter (representing six states and Washington, D.C.). Republicans also gained control of the Senate for the first time since 1954.

NBC News projected Reagan as the winner at 8:15 pm EST (5:15 PST), before voting was finished in the West, based on exit polls; it was the first time a broadcast network used exit polling to project a winner, and it took the other broadcast networks by surprise. Carter conceded defeat at 9:50 pm EST. Some of Carter's advisors urged him to wait until 11:00 pm EST to allow poll results from the West Coast to come in, but Carter decided to concede earlier in order to avoid the impression that he was sulking. Speaker of the House Tip O'Neill angrily accused Carter of weakening the party's performance in the Senate elections by doing this.

John Anderson won 6.6% of the popular vote but no states. He had the most support in New England, fueled by liberal and moderate Republicans who felt Reagan was too far to the right, and with voters who normally leaned Democratic but were dissatisfied with the Carter administration's policies. His best showing was in Massachusetts, where he won 15% of the vote. This is the first time Massachusetts voted for a Republican nominee since Dwight Eisenhower.

Anderson performed worst in the South, receiving under 2% of the vote in South Carolina, Louisiana, Alabama, and Mississippi. He said he was accused of spoiling the election by receiving votes that might have otherwise been cast for Carter, but 37% of Anderson voters polled preferred Reagan as their second choice. Libertarian Party nominee Ed Clark received 921,299 popular votes (1.06%).

Carter's loss was the worst performance by an incumbent president since Herbert Hoover lost to Franklin Roosevelt by a margin of 18% in 1932, and his 49 Electoral College votes were the fewest won by an incumbent since William Howard Taft won eight in 1912. Carter was the first incumbent Democrat to serve only one full term since James Buchanan. This was the third and most recent presidential election in which the incumbent Democrat lost reelection, after 1840 and 1888. This was the first time since 1840 that an incumbent Democrat lost the popular vote. Reagan had the most lopsided Electoral College victory for a first-time president-elect, with the exception of George Washington's unanimous victory in 1788.

This election was the last time a Republican won the presidency without winning Georgia. It was the first time Massachusetts voted for a Republican candidate since 1956. 1980 is one of only two occurrences of pairs of consecutive elections seeing the incumbent presidents defeated, the other happening in 1892. This is the first time since 1892 that a party was voted out after a single four-year term, and the first for Democrats since 1888. This did not occur again for either party until 2020, and for the Democrats until 2024.

Reagan won 53% of the vote in reliably Democratic South Boston, one example of the so-called Reagan Democrat. Although he won an even larger Electoral College majority in 1984, the 1980 election nonetheless stands as the last time some now very strongly Democratic counties gave a Republican a majority or plurality. Notable examples are Jefferson County in Washington State, Lane County, Oregon, Marin and Santa Cruz Counties in California, McKinley County, New Mexico, and Rock Island County, Illinois. Survey research and post-election polling indicated that the landslide result had been more a repudiation of Carter than an embrace of Reagan. But the public was aware that Reagan would move the nation in a more conservative direction, and was apparently willing to give it a chance to avoid four more years of Carter.

At age 69, Reagan was the oldest non-incumbent to win a presidential election. Thirty-six years later, in 2016, this record was surpassed by Donald Trump at age 70, and four years later by Joe Biden at age 77, and another four years after by Donald Trump again at age 78.

Results

Electoral results

Presidential candidate	Party	Home state	Popular vote		Electoral vote	Running mate
			Count	Percentage		Vice-presidential candidate	Home state	Electoral vote
Ronald Reagan	Republican	California	43,903,230	50.75%	489	George H. W. Bush	Texas	489
Jimmy Carter (incumbent)	Democratic	Georgia	35,481,115	41.01%	49	Walter Mondale (incumbent)	Minnesota	49
John B. Anderson	Independent	Illinois	5,719,850	6.61%	0	Patrick Lucey	Wisconsin	0
Ed Clark	Libertarian	California	921,128	1.06%	0	David Koch	Kansas	0
Barry Commoner	Citizens	Missouri	233,052	0.27%	0	LaDonna Harris	Oklahoma	0
Gus Hall	Communist	New York	44,933	0.05%	0	Angela Davis	California	0
John Rarick	American Independent	Louisiana	40,906	0.05%	0	Eileen Shearer	California	0
Clifton DeBerry	Socialist Workers	California	38,738	0.04%	0	Matilde Zimmermann	New York	0
Ellen McCormack	Right to Life	New York	32,320	0.04%	0	Carroll Driscoll	New Jersey	0
Maureen Smith	Peace and Freedom	California	18,116	0.02%	0	Elizabeth Cervantes Barron	California	0
Other			77,290	0.09%	—	Other		—
Total			86,509,678	100%	538			538
Needed to win					270			270

Source (popular vote): Leip, David. "1980 Presidential Election Results". Dave Leip's Atlas of U.S. Presidential Elections. Retrieved August 7, 2005.

Source (electoral vote): "Electoral College Box Scores 1789–1996". National Archives and Records Administration. Retrieved August 7, 2005.

Popular vote Reagan   50.75% Carter   41.01% Anderson   6.61% Clark   1.06% Commoner   0.27% Others   0.30%

Electoral vote Reagan   90.89% Carter   9.11%

• 
  Results by county, shaded according to winning candidate's percentage of the vote
• 
  Results by congressional district, shaded according to winning candidate's percentage of the vote
• 
  Change in vote margins at the county level from the 1976 election to the 1980 election.

Results by state

Source:

Legend

States/districts won by Reagan/Bush
States/districts won by Carter/Mondale
†	At-large results (Maine used the Congressional District Method)

		Ronald Reagan Republican			Jimmy Carter Democratic			John Anderson Independent			Ed Clark Libertarian			Margin		State Total
State	electoral votes	#	%	electoral votes	#	%	electoral votes	#	%	electoral votes	#	%	electoral votes	#	%	#
Alabama	9	654,192	48.75	9	636,730	47.45	-	16,481	1.23	-	13,318	0.99	-	17,462	1.30	1,341,929	AL
Alaska	3	86,112	54.35	3	41,842	26.41	-	11,155	7.04	-	18,479	11.66	-	44,270	27.94	158,445	AK
Arizona	6	529,688	60.61	6	246,843	28.24	-	76,952	8.81	-	18,784	2.15	-	282,845	32.36	873,945	AZ
Arkansas	6	403,164	48.13	6	398,041	47.52	-	22,468	2.68	-	8,970	1.07	-	5,123	0.61	837,582	AR
California	45	4,524,858	52.69	45	3,083,661	35.91	-	739,833	8.62	-	148,434	1.73	-	1,441,197	16.78	8,587,063	CA
Colorado	7	652,264	55.07	7	367,973	31.07	-	130,633	11.03	-	25,744	2.17	-	284,291	24.00	1,184,415	CO
Connecticut	8	677,210	48.16	8	541,732	38.52	-	171,807	12.22	-	8,570	0.61	-	135,478	9.63	1,406,285	CT
Delaware	3	111,252	47.21	3	105,754	44.87	-	16,288	6.91	-	1,974	0.84	-	5,498	2.33	235,668	DE
D.C.	3	23,313	13.41	-	130,231	74.89	3	16,131	9.28	-	1,104	0.63	-	-106,918	-61.49	173,889	DC
Florida	17	2,046,951	55.52	17	1,419,475	38.50	-	189,692	5.14	-	30,524	0.83	-	627,476	17.02	3,687,026	FL
Georgia	12	654,168	40.95	-	890,733	55.76	12	36,055	2.26	-	15,627	0.98	-	-236,565	-14.81	1,597,467	GA
Hawaii	4	130,112	42.90	-	135,879	44.80	4	32,021	10.56	-	3,269	1.08	-	-5,767	-1.90	303,287	HI
Idaho	4	290,699	66.46	4	110,192	25.19	-	27,058	6.19	-	8,425	1.93	-	180,507	41.27	437,431	ID
Illinois	26	2,358,049	49.65	26	1,981,413	41.72	-	346,754	7.30	-	38,939	0.82	-	376,636	7.93	4,749,721	IL
Indiana	13	1,255,656	56.01	13	844,197	37.65	-	111,639	4.98	-	19,627	0.88	-	411,459	18.35	2,242,033	IN
Iowa	8	676,026	51.31	8	508,672	38.60	-	115,633	8.78	-	13,123	1.00	-	167,354	12.70	1,317,661	IA
Kansas	7	566,812	57.85	7	326,150	33.29	-	68,231	6.96	-	14,470	1.48	-	240,662	24.56	979,795	KS
Kentucky	9	635,274	49.07	9	616,417	47.61	-	31,127	2.40	-	5,531	0.43	-	18,857	1.46	1,294,627	KY
Louisiana	10	792,853	51.20	10	708,453	45.75	-	26,345	1.70	-	8,240	0.53	-	84,400	5.45	1,548,591	LA
Maine †	2	238,522	45.61	2	220,974	42.25	-	53,327	10.20	-	5,119	0.98	-	17,548	3.36	523,011	ME
Maine-1	1	126,274	45.96	1	117,613	42.80	–	30,889	11.24	–	Unknown	Unknown	–	8,661	3.15	274,776	ME1
Maine-2	1	112,248	47.15	1	103,361	43.42	–	22,438	9.43	–	Unknown	Unknown	–	8,887	3.73	238,047	ME2
Maryland	10	680,606	44.18	-	726,161	47.14	10	119,537	7.76	-	14,192	0.92	-	-45,555	-2.96	1,540,496	MD
Massachusetts	14	1,057,631	41.90	14	1,053,802	41.75	-	382,539	15.15	-	22,038	0.87	-	3,829	0.15	2,524,298	MA
Michigan	21	1,915,225	48.99	21	1,661,532	42.50	-	275,223	7.04	-	41,597	1.06	-	253,693	6.49	3,909,725	MI
Minnesota	10	873,241	42.56	-	954,174	46.50	10	174,990	8.53	-	31,592	1.54	-	-80,933	-3.94	2,051,953	MN
Mississippi	7	441,089	49.42	7	429,281	48.09	-	12,036	1.35	-	5,465	0.61	-	11,808	1.32	892,620	MS
Missouri	12	1,074,181	51.16	12	931,182	44.35	-	77,920	3.71	-	14,422	0.69	-	142,999	6.81	2,099,824	MO
Montana	4	206,814	56.82	4	118,032	32.43	-	29,281	8.05	-	9,825	2.70	-	88,782	24.39	363,952	MT
Nebraska	5	419,937	65.53	5	166,851	26.04	-	44,993	7.02	-	9,073	1.42	-	253,086	39.49	640,854	NE
Nevada	3	155,017	62.54	3	66,666	26.89	-	17,651	7.12	-	4,358	1.76	-	88,351	35.64	247,885	NV
New Hampshire	4	221,705	57.74	4	108,864	28.35	-	49,693	12.94	-	2,067	0.54	-	112,841	29.39	383,999	NH
New Jersey	17	1,546,557	51.97	17	1,147,364	38.56	-	234,632	7.88	-	20,652	0.69	-	399,193	13.42	2,975,684	NJ
New Mexico	4	250,779	54.97	4	167,826	36.78	-	29,459	6.46	-	4,365	0.96	-	82,953	18.18	456,237	NM
New York	41	2,893,831	46.66	41	2,728,372	43.99	-	467,801	7.54	-	52,648	0.85	-	165,459	2.67	6,201,959	NY
North Carolina	13	915,018	49.30	13	875,635	47.18	-	52,800	2.85	-	9,677	0.52	-	39,383	2.12	1,855,833	NC
North Dakota	3	193,695	64.23	3	79,189	26.26	-	23,640	7.84	-	3,743	1.24	-	114,506	37.97	301,545	ND
Ohio	25	2,206,545	51.51	25	1,752,414	40.91	-	254,472	5.94	-	49,033	1.14	-	454,131	10.60	4,283,603	OH
Oklahoma	8	695,570	60.50	8	402,026	34.97	-	38,284	3.33	-	13,828	1.20	-	293,544	25.53	1,149,708	OK
Oregon	6	571,044	48.33	6	456,890	38.67	-	112,389	9.51	-	25,838	2.19	-	114,154	9.66	1,181,516	OR
Pennsylvania	27	2,261,872	49.59	27	1,937,540	42.48	-	292,921	6.42	-	33,263	0.73	-	324,332	7.11	4,561,501	PA
Rhode Island	4	154,793	37.20	-	198,342	47.67	4	59,819	14.38	-	2,458	0.59	-	-43,549	-10.47	416,072	RI
South Carolina	8	441,207	49.57	8	427,560	48.04	-	14,150	1.59	-	4,975	0.56	-	13,647	1.53	890,083	SC
South Dakota	4	198,343	60.53	4	103,855	31.69	-	21,431	6.54	-	3,824	1.17	-	94,488	28.83	327,703	SD
Tennessee	10	787,761	48.70	10	783,051	48.41	-	35,991	2.22	-	7,116	0.44	-	4,710	0.29	1,617,616	TN
Texas	26	2,510,705	55.28	26	1,881,147	41.42	-	111,613	2.46	-	37,643	0.83	-	629,558	13.86	4,541,637	TX
Utah	4	439,687	72.77	4	124,266	20.57	-	30,284	5.01	-	7,226	1.20	-	315,421	52.20	604,222	UT
Vermont	3	94,598	44.37	3	81,891	38.41	-	31,760	14.90	-	1,900	0.89	-	12,707	5.96	213,207	VT
Virginia	12	989,609	53.03	12	752,174	40.31	-	95,418	5.11	-	12,821	0.69	-	237,435	12.72	1,866,032	VA
Washington	9	865,244	49.66	9	650,193	37.32	-	185,073	10.62	-	29,213	1.68	-	215,051	12.34	1,742,394	WA
West Virginia	6	334,206	45.30	-	367,462	49.81	6	31,691	4.30	-	4,356	0.59	-	-33,256	-4.51	737,715	WV
Wisconsin	11	1,088,845	47.90	11	981,584	43.18	-	160,657	7.07	-	29,135	1.28	-	107,261	4.72	2,273,221	WI
Wyoming	3	110,700	62.64	3	49,427	27.97	-	12,072	6.83	-	4,514	2.55	-	61,273	34.67	176,713	WY
TOTALS:	538	43,903,230	50.75	489	35,480,115	41.01	49	5,719,850	6.61	-	921,128	1.06	-	8,423,115	9.74	86,509,678	US

Maine allowed its electoral votes to be split between candidates. Two electoral votes were awarded to the winner of the statewide race and one electoral vote to the winner of each congressional district. Reagan won all four votes.

States that flipped from Democratic to Republican

• Alabama
• Arkansas
• Delaware
• Florida
• Kentucky
• Louisiana
• Massachusetts
• Mississippi
• Missouri
• New York
• North Carolina
• Ohio
• Pennsylvania
• South Carolina
• Tennessee
• Texas
• Wisconsin

Close states

Margin of victory less than 1% (30 electoral votes):

1. Massachusetts, 0.15% (3,829 votes)
2. Tennessee, 0.29% (4,710 votes)
3. Arkansas, 0.61% (5,123 votes)

Margin of victory less than 5% (135 electoral votes):

1. Alabama, 1.30% (17,462 votes)
2. Mississippi, 1.32% (11,808 votes)
3. Kentucky, 1.46% (18,857 votes)
4. South Carolina, 1.53% (13,647 votes)
5. Hawaii, 1.90% (5,767 votes)
6. North Carolina, 2.12% (39,383 votes)
7. Delaware, 2.33% (5,498 votes)
8. New York, 2.67% (165,459 votes)
9. Maryland, 2.96% (45,555 votes)
10. Maine's 1st Congressional District, 3.15% (8,661 votes)
11. Maine, 3.36% (17,548 votes)
12. Maine's 2nd Congressional District, 3.73% (8,887 votes)
13. Minnesota, 3.94% (80,933 votes)
14. West Virginia, 4.51% (33,256 votes)
15. Wisconsin, 4.72% (107,261 votes)

Margin of victory more than 5%, but less than 10% (113 electoral votes):

1. Louisiana, 5.45% (84,400 votes)
2. Vermont, 5.96% (12,707 votes)
3. Michigan, 6.49% (253,693 votes)
4. Missouri, 6.81% (142,999 votes)
5. Pennsylvania, 7.11% (324,332 votes)
6. Illinois, 7.93% (376,636 votes) (tipping-point state)
7. Connecticut, 9.64% (135,478 votes)
8. Oregon, 9.66% (114,154 votes)

Statistics

Counties with highest percentage of the vote (Republican)

1. Banner County, Nebraska 90.41%
2. Madison County, Idaho 88.41%
3. McIntosh County, North Dakota 86.01%
4. McPherson County, South Dakota 85.60%
5. Franklin County, Idaho 85.31%

Counties with highest percentage of the vote (Democratic)

1. Macon County, Alabama 80.10%
2. Hancock County, Georgia 78.50%
3. Duval County, Texas 77.91%
4. Jefferson County, Mississippi 77.84%
5. Greene County, Alabama 77.09%

Counties with highest percentage of the vote (Other)

1. Pitkin County, Colorado 27.76%
2. Nantucket, Massachusetts 21.63%
3. Winnebago County, Illinois 21.50%
4. Dukes County, Massachusetts 20.88%
5. Story County, Iowa 19.41%

Voter demographics

The 1980 presidential vote by demographic subgroup
Demographic subgroup	Carter	Reagan	Anderson	% of total vote
Total vote	41	51	7	100
Ideology
Liberals	60	28	11	17
Moderates	43	49	8	46
Conservatives	23	73	3	33
Party
Democrats	67	27	6	43
Republicans	11	85	4	28
Independents	31	55	12	23
Sex
Men	37	55	7	51
Women	46	47	7	49
Race
White	36	56	7	88
Black	83	14	3	10
Hispanic	56	37	7	2
Age
18–21 years old	45	44	11	6
22–29 years old	44	44	10	17
30–44 years old	38	55	7	31
45–59 years old	39	55	6	23
60 and older	41	55	4	18
Family income
Under $10,000	52	42	6	13
$10,000–15,000	48	43	8	14
$15,000–25,000	39	54	7	30
$25,000–50,000	33	59	7	24
Over $50,000	26	66	7	5
Region
East	43	48	8	32
Midwest	42	51	6	20
South	45	52	2	27
West	35	54	9	11
Union households
Union	48	45	7	26
Non-union	36	56	7	62

Source: CBS News and The New York Times exit poll from the Roper Center for Public Opinion Research (15,201 surveyed)

See also

• 1980 United States Senate elections
• 1980 United States House of Representatives elections
• 1980 United States gubernatorial elections
• History of the United States (1964–1980)
• History of the United States (1980–1991)
• Anderson v. Celebrezze
• Political activities of the Koch brothers
• Debategate per allegations of Carter's briefing books being leaked to Reagan campaign prior to their debate

Further reading

Books

• Busch, Andrew E. (2005). Reagan's Victory: The Presidential Election of 1980 and the Rise of the Right. Lawrence: University Press of Kansas. ISBN 0-7006-1407-9.. online review by Michael Barone
• Davies, Gareth, and Julian E. Zelizer, eds. America at the Ballot Box: Elections and Political History (2015) pp. 196–218.
• Ehrman, John (2005). The Eighties: American in the Age of Reagan. New Haven: Yale University Press. ISBN 0-300-10662-9.
• Ferguson, Thomas; Rogers, Joel (1986). Right Turn: The Decline of the Democrats and the Future of American Politics. New York: Hill and Wang. ISBN 0-8090-8191-1.
• Germond, Jack W.; Witcover, Jules (1981). Blue Smoke & Mirrors: How Reagan Won & Why Carter Lost the Election of 1980. New York: Viking. ISBN 0-670-51383-0.
• Hogue, Andrew P. Stumping God: Reagan, Carter, and the Invention of a Political Faith (Baylor University Press; 2012) 343 pages; A study of religious rhetoric in the campaign
• Johnstone, Andrew, and Andrew Priest, eds. US Presidential Elections and Foreign Policy: Candidates, Campaigns, and Global Politics from FDR to Bill Clinton (2017) pp 250–270. online
• Mason, Jim (2011). No Holding Back: The 1980 John B. Anderson Presidential Campaign. Lanham, MD: University Press of America. ISBN 0761852263.
• Pomper, Gerald M.; Baker, Ross K.; Frankovic, Kathleen A.; Jacob, Charles E.; McWilliams, Wilson Carey; Plotkin, Henry A. (1981). Pomper, Marlene M. (ed.). The Election of 1980: Reports and Interpretations. Chatham, NJ: Chatham House. ISBN 0-934540-10-1.
• Shirley, Craig (2009). Rendezvous with Destiny: Ronald Reagan and the Campaign That Changed America. Wilmington, Del.: Intercollegiate Studies Institute. ISBN 978-1-933859-55-2.. online review by Lou Cannon
• Stanley, Timothy. Kennedy vs. Carter: The 1980 Battle for the Democratic Party's Soul (University Press of Kansas, 2010) 298 pages. A revisionist history of the 1970s and their political aftermath that argues that Ted Kennedy's 1980 campaign was more popular than has been acknowledged; describes his defeat by Jimmy Carter in terms of a "historical accident" rather than perceived radicalism.
• Troy, Gil (2005). Morning in America: How Ronald Reagan Invented the 1980s. Princeton: Princeton University Press. ISBN 0-691-12166-4.
• Ward, Jon (2019). Camelot's End: Kennedy vs. Carter and the Fight that Broke the Democratic Party. New York; Boston: Twelve. ISBN 9781455591381. OCLC 1085989134.
• West, Darrell M. (1984). Making Campaigns Count: Leadership and Coalition-Building in 1980. Westport, Ct.: Greenwood Press. ISBN 0-313-24235-6.

Journal articles

• Himmelstein, Jerome; J. A. McRae Jr. (1984). "Social Conservatism, New Republicans and the 1980 Election". Public Opinion Quarterly. 48 (3): 595–605. doi:10.1086/268860.
• Lipset, Seymour M.; Raab, Earl (1981). "Evangelicals and the Elections". Commentary. 71: 25–31.
• Miller, Arthur H.; Wattenberg, Martin P. (1984). "Politics from the Pulpit: Religiosity and the 1980 Elections". Public Opinion Quarterly. 48: 300–12. doi:10.1093/poq/48.1b.301. S2CID 144534190.

Newspaper articles

• Knickerbocker, Brad (October 21, 1981). "Did TV change Election '80?". The Christian Science Monitor. Retrieved November 3, 2020.

External links

• The Election Wall's 1980 Election Video Page
• 1980 popular vote by counties
• 1980 popular vote by states
• 1980 popular vote by states (with bar graphs)
• Campaign commercials from the 1980 election
• How close was the 1980 election? at the Wayback Machine (archived August 25, 2012)—Michael Sheppard, Massachusetts Institute of Technology
• (in Russian) Portrayal of 1980 presidential elections in the U.S. by the Soviet television
• Election of 1980 in Counting the Votes Archived March 11, 2016, at the Wayback Machine