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View ship in the women basketball college basketball his went up in 2021 compare to 2019.

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The NCAA Division I Women's Basketball Tournament is a women's college basketball tournament held annually in the United States. The Women's Championship began in the 1981–82 season and is held every March. 2021 viewership went up significantly, ^[1]According to Sports Media Watch, the first-round matchup between Tennessee and Middle Tennessee on ABC had the largest viewership of any women's first-round matchup since 2010, and the Sweet 16 had 66 percent more total audiences than in 2019. ^[2]However, the assumption that women's basketball generates less money than men's basketball means that competitive balance has traditionally been a smaller priority in that sport than in the top level sports. As attempts to strengthen intercollegiate women's athletics continue, this becomes a major concern.

References

^ "2021 NCAA Women's Tournament Achieves New Ratings Highs". Barrett Sports Media. 2021-04-05. Retrieved 2021-04-07.
^ Perline, Martin M.; Noble, Jeffrey S.; Stoldt, G. Clayton (2018-08-16). "Competitive balance in NCAA "Power Conferences:" The case of men's and women's basketball". ISSN 1543-9518. {{cite journal}}: Cite journal requires |journal= (help)

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[1] "2021 NCAA Women's Tournament Achieves New Ratings Highs". Barrett Sports Media. 2021-04-05. Retrieved 2021-04-07.

[2] Perline, Martin M.; Noble, Jeffrey S.; Stoldt, G. Clayton (2018-08-16). "Competitive balance in NCAA "Power Conferences:" The case of men's and women's basketball". ISSN 1543-9518. {{cite journal}}: Cite journal requires |journal= (help)

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