• Comment: If there are no independent sources to be found, there can't be an article about Allam. bonadea contributions talk 18:38, 15 November 2024 (UTC)
  • Comment: No indication of notability from the sources qcne (talk) 17:25, 15 November 2024 (UTC)

Luca Allam
Born (1982-11-10) November 10, 1982 (age 42)
London, England
EducationUniversity of Leeds
Occupations
  • Entrepreneur
  • Podcast host
  • Internet personality
  • Author
Notable workThe Insight Track
AwardsTop 30 Leaders 2021[1]
Websitelucaallam.com

Luca Allam (born November 10, 1982) is a British entrepreneur and media professional, known for his role as CEO of the media agency PHD MENA and for hosting the podcast The Insight Track. His career spans advertising, media, and public speaking, primarily in the Middle East and North Africa (MENA) region.[2]

Early Life and Education

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Luca Allam was born in London to Italian and Lebanese parents. He spent his early years in Nigeria and the United Kingdom, where he attended Tonbridge School, studying English, History, and Spanish at the A-level. He later earned a Master's degree in Marketing and Advertising from the University of Leeds, which provided him with foundational knowledge for his career in media and business.[3]

Career

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Luca Allam joined PHD, a global media agency, in 2010 in Dubai. Over 13 years, he contributed to the agency's growth, reportedly increasing revenue tenfold. In 2021, Communicate magazine named him one of the "Top 30 Leaders in Media."[1]

In 2023, PHD was recognized by RECMA as the fastest-growing agency in the MENA region. Allam's efforts at PHD also led to recognition at The MENA Effies, with awards for effective advertising campaigns.[4] In 2024, he was appointed CEO of PHD MENA by Omnicom Media Group.

Apart from his role at PHD, Allam has consulted for AI and tech firms, including Mawdoo3 Group and Next Broadcast Media, focusing on market positioning and strategic growth.[5]

References

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  1. ^ a b "Top 30 Leaders 2021: #29 Luca Allam". Communicate. Retrieved 14 November 2024.
  2. ^ "phdmedia Profiles". phdmedia. Retrieved 4 March 2019.
  3. ^ "arabadonline Profiles". arabadonline. Retrieved 31 Jan 2021.
  4. ^ "world media group Report 2023". world media group. Retrieved 27 October 2023.
  5. ^ "Mawdoo3 Strategic Partnerships". Mawdoo3. Retrieved 14 November 2024.