Wikipedia

Draft:Gamezop

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  • Comment: Concur with the previous comment about WP:NCORP but also want to note that the article is littered with WP:CORPTRIV and business jargon that makes it very difficult to evaluate which of its 90 sources have anything in-depth to say about the company. Has a bit of a WP:COMMERCIAL tenor. ＶＲＸＣＥＳ (talk) 11:45, 6 October 2024 (UTC)
  • Comment: I am dubious about the article's passing of WP:NCORP, I would appreciate it if you gave the best 3 sources you believe indicate it does. Many of them are just minor announcements. ᴢxᴄᴠʙɴᴍ (ᴛ) 17:59, 2 October 2024 (UTC)
Gamezop
Industry
  • Digital Publishing
  • Gaming
  • Online Advertising
Founded27 July, 2015
Founder
  • Yashash Agarwal
  • Gaurav Agarwal
HeadquartersGurugram,
India
Brands
  • Quizzop
  • Astrozop
  • Criczop
  • Newszop
Number of employees
75-150
ParentAdvergame Technologies Private Limited
SubsidiariesZop Technologies W.L.L (Bahrain)
Websitegamezop.com

Gamezop is a plug-and-play gaming platform that allows apps and websites to integrate casual games directly into their platforms without requiring users to download individual apps for each game.[1] Founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal, the company is headquartered in Gurugram, India. Gamezop has expanded its offerings to include Quizzop, a quiz platform; Astrozop, which provides astrology content; and Criczop, a cricket-focused content platform.[2]

The company operates using a B2B2C distribution model, collaborating with apps and websites to distribute its products, including Gamezop and Quizzop. Partner developers receive a share of the advertising revenue generated from the users they direct to Gamezop’s platforms.[3]

As of 2023, Gamezop’s products had been integrated with over 8,000 apps and websites across 70 different countries. Notable partners include Amazon, Samsung, Tata Play, Times Internet, and AccuWeather.[4] The platform claims to help its partners grow their user engagement (through its content offerings) while generating advertising revenue.

History

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Gamezop was founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal.[5] The idea for Gamezop originated from Yashash's observations about the inefficiency of downloading apps for casual gaming.[6] Gamezop addresses this by embedding HTML5 games directly into apps and websites, which allows users to play games seamlessly without needing separate app installations.[7][8][9]

In developing Gamezop, the company adopted HTML5 technology to ensure games could be played across different devices and platforms. Gaurav Agarwal, who had previously worked at Bain & Company, joined Yashash in building the company, contributing his experience to the company's business strategy.[10]

Since its founding, Gamezop has added other content offerings beyond HTML5 games, namely Quizzop (for online quizzes), Astrozop (for online astrology content), Newszop (for online news), and Criczop (for online cricket news).[11][12][13]

Products

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Gamezop offers 250+ wide range of HTML5 casual games across various categories, including action, puzzle, sports and arcade games. Gamezop's platform is integrated into various apps and websites, providing users of those apps / websites access to its collection of online games.[14]

Quizzop is an online quiz platform featuring quizzes across multiple categories, including general knowledge, entertainment, sports, and science. Astrozop offers astrology services including horoscopes, love compatibility, fortune-cookie readings, and tarot readings. Like Gamezop and Quizzop, Astrozop is also available as a plug-and-play integration to apps and websites.[15]​ Newszop is a plug-and-play solution that can be integrated within apps and websites as a news centre. It offers verified, real-time news and trending stories from trusted sources.[16]​ Criczop launched in 2023, this platform provides live cricket scores, matches, commentary, latest news & trending content related to cricket.[17]

Partnerships

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Gamezop has partnered with over 8,000 apps and websites across 70 different countries. Some notable partners include Amazon, Samsung, Snapdeal, Paytm, Tata Play, Microsoft Start, and AccuWeather. Through these partnerships, Gamezop reports that it helps its partners increase user engagement while monetizing traffic through in-game advertisements.[18][19][20][21]

In 2018, Gamezop partnered with Panasonic India to be a part of its AI-powered "Arbo Hub" platform, enabling users to access Gamezop's services alongside other online platforms.[22]

In 2020, the India Today Group partnered with Gamezop to offer over 250 hyper-casual games on its platforms, allowing users to access games directly within the India Today and AajTak apps and websites.[23]

In 2020, Snapdeal partnered with Gamezop to integrate popular casual games like Savage Revenge and Tower Twist into its platform, with the goal of enhancing user engagement and offering rewards such as discount codes for in-game achievements.[24]

In 2021, Gamezop stated that it drove over 650 million minutes of engagement on MX Player through its integrated gaming section, featuring popular titles like Escape Run and Tower Twist as part of a collaboration to enhance user interaction on the OTT platform.[25]

In 2021, Royal Challengers Bangalore partnered with Gamezop to introduce instant gaming on their mobile app, offering fans access to over 250 games as part of their digital community engagement efforts.[26]

In 2021, InterMiles partnered with Gamezop to integrate popular HTML5 games like Tower Twist and Cyberfusion into its rewards app, giving users additional opportunities to earn rewards.[27]

In 2021, Adsolut Media partnered with Gamezop to provide publishers managed by Adsolut with an additional inventory of nearly 1 billion ad impressions per month, aiming to improve ad yields and deliver more relevant promotions from premium advertisers.[28]

In 2021, Streamlyn entered into a strategic alliance with Gamezop, enabling brands to access ad inventory across both platforms and providing publishers managed by Streamlyn with additional demand sources and better monetization opportunities.[29]

In 2022, Tata Play partnered with Gamezop to integrate casual gaming into its OTT platform, Tata Play Binge, allowing users to access Gamezop's games without additional downloads.[30][31]

In 2022, Gamezop partnered with SonyLiv, EPIC ON, Hoichoi, and other platforms, seeking to further expand its presence in the OTT space.[32]

In 2022, Gamezop collaborated with Amazon, Paytm, and Airtel, to integrate casual games into their platforms, aiming to enhance user engagement and support their advertising strategies.[33]

In 2022, Gamezop partnered with Microsoft Start to provide a variety of casual games through Microsoft's web-based platform, resulting in over four billion minutes of gameplay in the platform’s first year.[34]

In 2023, Gamezop partnered with Taboola to enhance ad monetization and engagement across its platforms, including Quizzop, serving its 45 million monthly active users.[35][36]

In 2024, Gamezop was nominated by Google to be a Google Certified Publishing Partner (GCPP). As a GCPP, Gamezop is authorized to extend and resell Google Ad Manager and Google Ad Exchange services to app and web developers.[37]

Growth, Expansion, and Funding

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Gamezop was established in 2015.[38] In 2016, Gamezop raised $350K in seed funding led by talent-management agency Kwan (now known as Collective Artists Network), with participation from early-stage VC funds Powerhouse Ventures, Tracxn Labs, and AECAL. The funding round also saw participation from notable angels such as Anand Chandrasekaran, redBus co-founder Phanindra Sama, and Bollywood actor Rana Daggubati.[39]

In 2018, Gamezop reported over 1.5 million daily users.[40] That same year, the company stated that revenue from outside India doubled, accounting for 50% of its total revenue, and generated ₹25 crore in revenue with 25% profit margins, projecting to double this figure in the following financial year.[41]

In 2020, Gamezop raised ₹32 crores in a Series A funding round led by BITKRAFT Ventures, further accelerating its growth and expansion.[42] The funding round also saw participation from Velo Partners, and FJ Labs. By then, Gamezop was integrated within 2,800 products, reaching over 25 million monthly users. Gamezop claims that 97% of smartphone users in India have at least 2 apps within which Gamezop's games are integrated.[43] The company reported an annual revenue run rate of ₹21 crore (approximately $2.8 million) in 2020, reflecting a 165% year-on-year growth.[44]

In 2022, Gamezop reported reaching over 40 million monthly active users.[45]

Awards

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Notable awards received by Gamezop and/or its founders are:

  • 2023: Featured in Fortune India 40 Under 40.[46]
  • 2021: Listed in Forbes Asia 100 to Watch.[47]
  • 2016: Included in Forbes Asia 30 Under 30.[48][49]

References

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  1. ^ "Here's why most popular apps and websites are integrating gaming centers within their platforms | Business Insider India". Business Insider. Retrieved 2024-10-11.
  2. ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop".
  3. ^ Khatri, Bhumika (2021-11-26). "Casual gaming turns serious for India's consumer startups". The Ken. Retrieved 2024-10-11.
  4. ^ "Gaming emerges as a key platform for brand engagement in India: Yashash Agarwal".
  5. ^ Alves, Glynda (2023-04-01). "The Bro Code: Brothers & Gamezop co-founders set ground rules to enjoy the best of both worlds". The Economic Times. ISSN 0013-0389. Retrieved 2024-09-23.
  6. ^ Chandra, Nandini (2015-11-30). "Giving Gaming A Social Touch, Gamezop Promises To Be A Gamechanger". Inc42 Media. Retrieved 2024-09-23.
  7. ^ Parikh, Prasham (2019-12-27). "How HTML5 Games Are Increasing Engagement And Driving Revenue For Apps". Mashable India. Retrieved 2024-09-20.
  8. ^ "In Conversation With Gaurav Agarwal, Co-founder, Gamezop". www.pcquest.com. Retrieved 2024-09-20.
  9. ^ Pandey, Ashok. "Online Gaming Industry sees Big Bang Growth". www.pcquest.com. Retrieved 2024-09-23.
  10. ^ Venkatesh, Shruti (2018-09-07). "The Game Changers". Outlook Business. Retrieved 2024-09-20.
  11. ^ "MSN". www.msn.com. Retrieved 2024-09-23.
  12. ^ "India Gaming Industry poised to become World's largest Gaming Hub led by innovations and planned 5G launches | AlJazeera". 2022-08-10. Retrieved 2024-09-23.
  13. ^ Samosa, Local. "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop". www.localsamosa.com. Retrieved 2024-09-10.
  14. ^ "Gaming company Gamezop backs on tech to stay ahead". www.deccanchronicle.com. 2019-11-30. Retrieved 2024-10-11.
  15. ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop".
  16. ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop". Financialexpress. 2023-12-19. Retrieved 2024-10-11.
  17. ^ "Indian gaming platform Gamezop launches cricket portal Criczop -". www.animationxpress.com. Retrieved 2024-09-04.
  18. ^ "Tata Play adds gaming to OTT, DTH services with Gamezop".
  19. ^ "Gamezop partners with Taboola to boost ad revenue and engagement for 45 million users". afaqs!. 2022-11-23. Retrieved 2024-09-04.
  20. ^ "Gamezop drives more than 650 mn minutes of engagement on MX Player with games".
  21. ^ "InterMiles partners with Gamezop to reward members for playing games on the InterMiles superapp -". www.animationxpress.com. Retrieved 2024-09-04.
  22. ^ "Panasonic Unveils AI-Based Arbo Hub Platform for Apps and Services". Gadgets 360. 2018-04-13. Retrieved 2024-09-20.
  23. ^ "India Today teams up with Gamezop to bring top games for users". India Today. 2020-05-11. Retrieved 2024-09-06.
  24. ^ "Snapdeal partners with Gamezop to add gaming options on its platform".
  25. ^ "Gamezop drives more than 650 Mn minutes of engagement on MX Player with games". 2021-11-16. Retrieved 2024-09-16.
  26. ^ "Gamezop partner with Royal Challengers Bangalore".
  27. ^ "InterMiles Partners With Gamezop". BW Disrupt. Retrieved 2024-09-06.
  28. ^ "Adsolut Media and Gamezop ink business deal to boost ad earnings for publishers". bestmediainfo.com. Retrieved 2024-09-06.
  29. ^ "Streamlyn Entered Into A Strategic Alliance With Gamezop". BW Disrupt. Retrieved 2024-09-06.
  30. ^ www.ETBrandEquity.com. "Tata Play partners Gamezop to introduce gaming on OTT platform Binge - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-09-06.
  31. ^ MI, Team (2022-09-30). "Tata Play Binge partners with Gamezop to introduce gaming for its users". Media Infoline. Retrieved 2024-09-16.
  32. ^ Lidhoo, Prerna (2022-01-25). "As viewers demand more games on OTTs, gaming firms see a chance to grow". Business Today. Retrieved 2024-09-23.
  33. ^ Varghese, Nikita Ann (2022-03-23). "Podcast | How brands use games to make money". BusinessLine. Retrieved 2024-09-23.
  34. ^ Chen, Kun (2023-07-20). "Celebrate the 1-Year Anniversary of Games from Microsoft Start". Microsoft Start Blog. Retrieved 2024-09-06.
  35. ^ "Gamezop partners with Taboola to improve ad monetisation and engagement". Financialexpress. 2022-11-23. Retrieved 2024-09-10.
  36. ^ "Gamezop partners with Taboola to boost ad revenue and engagement for 45 million users". afaqs!. 2022-11-23. Retrieved 2024-09-06.
  37. ^ "Find a Publishing Partner". www.google.com. Retrieved 2024-09-18.
  38. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-09-10.
  39. ^ Singh, Vishal (2016-02-17). "Gaming Platform Gamezop Raises Seed Funding From Kwan And Others". Inc42 Media. Retrieved 2024-09-10.
  40. ^ Venkatesh, Shruti (2018-09-07). "The Game Changers". Outlook Business. Retrieved 2024-09-23.
  41. ^ Ahaskar, Abhijit. "Bet on global markets reaping benefits for Indian gaming cos".
  42. ^ "Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18". CNBCTV18. 2020-08-28. Retrieved 2024-09-10.
  43. ^ Partleton, Kayleigh (2020-09-01). "Gamezop secures $4.3 million in Series A funding". www.pocketgamer.biz. Retrieved 2024-09-06.
  44. ^ Singh, Kanishk. "Wherrelz : In just four years gaming startup Gamezop acquired 25M users grew its revenue to Rs 21 Cr ARR : curated startup news". wherrelz.com. Retrieved 2024-09-06.
  45. ^ Banerjee, Samarpita. "How this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels".
  46. ^ "Fortune India 40 Under 40 - Yashash Agarwal and Gaurav Agarwal". Fortune India.
  47. ^ "Forbes Asia 100 to Watch".
  48. ^ "Forbes Asia 30 Under 30".
  49. ^ Network, Knn India-Knowledge & News. "Gamezop co-founder is a 20-year old entrepreneur, youngest Indian on Forbes Asia 30 under 30". knnindia.co.in. Retrieved 2024-09-10.
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Official Website

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