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Cassie Mogilner Holmes

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Cassie Mogilner Holmes (born February 2, 1980) is a professor of marketing and behavioral decision making at UCLA Anderson School of Management and author of Happier Hour. She is best known for her research on time and happiness.[1][2][3][4] (e.g. time salience,[5][6][7][8] age,[9][10][11] ways to spend time,[12][13] present focus,[14][15] temporal distance,[16] and time affluence).[17]

Cassie Mogilner Holmes
BornFebruary 2, 1980
San Diego, California
Occupation(s)Professor of marketing and behavioral decision making
Academic background
Alma materColumbia University (BA)
Stanford Graduate School of Business (PhD)
Academic work
InstitutionsUCLA Anderson School of Management
Websitewww.anderson.ucla.edu/faculty-and-research/marketing/faculty/mogilner-holmes www.cassiemholmes.com/

Early life and education

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Mogilner Holmes grew up in San Diego, California, where she attended La Jolla Country Day School. For several years during elementary school, she and her family lived in London, where she attended the American School in London. She earned her Bachelor of Arts in psychology in 2002 from Columbia University.[18] In 2004, Mogilner Holmes began graduate work at Stanford Graduate School of Business studying under Jennifer Aaker, earning a Ph.D. in marketing in 2009. At Stanford GSB, she received the Jaedicke Award in 2004, and was chosen as the AMA-Sheth Foundation Doctoral Consortium Fellow in 2008.

Career

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After graduating with a PhD in marketing from Stanford Graduate School of Business in 2009, Mogilner Holmes began her academic career as an assistant professor at the Wharton School of the University of Pennsylvania, where she taught brand management. At Wharton, she was promoted to associate professor with tenure in 2015. In 2016, she moved back to California to join UCLA Anderson School of Management as an associate professor with tenure. At Anderson, she was appointed the Donnalisa '86 and Bill Barnum Endowed Term Chair in Management in 2018 and was promoted to full professor in 2020.

Among her awards, Mogilner Holmes was recognized as a Top 40 Business Professor Under 40 by Poets & Quants in 2018[19] and was the recipient of the Early Career Award from the Association of Consumer Research in 2016[20] and the Society of Consumer Psychology in 2017.[21] She was recognized as a Marketing Science Institute Young Scholar in 2013[22] and won the Journal of Consumer Research Best Article Award in 2017.[23]

Mogilner Holmes's research has been published in scholarly journals in psychology and marketing such as Journal of Consumer Research, Psychological Science, and Social Psychological and Personality Science. She has also written for Harvard Business Review, The Wall Street Journal, and The New York Times, and her work appears in The Economist, Financial Times, The Atlantic, Huffington Post, Scientific American, Time, and NPR.

Trained as a social psychologist, Mogilner Holmes's research focuses on the role of time for happiness. Her work provides empirically based knowledge to inform how individuals should think about and spend their time to make their lives better. Her research can be organized into three primary streams: 1) the effects of focusing on time (vs. money), 2) the effects of age (and the amount of time people feel like they have left in life), and 3) optimal ways of spending time.

Among her findings on the topic of time and happiness, her research has identified that merely thinking about time (vs. money) boosts consumers' happiness both with their products[24] and in their lives;[25] age influences the way people experience happiness (as peaceful vs. exciting)[26] and the types of experiences (ordinary vs. extraordinary)[27] that produce happiness; gifting time through experiences cultivates happiness in relationships;[28] and to feel happier, people should spend their days on a variety of activities but their hours on more similar activities.[29]

Professor Cassie Holmes is the author of the Wall Street Journal bestselling book, Happier Hour: How to Beat Distraction, Expand Your Time, and Focus on What Matters Most, which is based on her popular MBA course, Applying the Science of Happiness to Life Design. She also gave a well-received TEDxManhattanBeach talk about how to find extraordinary happiness in ordinary moments.

References

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  1. ^ "UCLA marketing prof probes what will make you happier". UCLA. Retrieved 2020-06-29.
  2. ^ Mogilner, Cassie (April 2019). "It's time for happiness". Current Opinion in Psychology. 26: 80–84. doi:10.1016/j.copsyc.2018.07.002. PMID 30031356. S2CID 51714048.
  3. ^ Mogilner, Cassie; Norton, Michael I (August 2016). "Time, money, and happiness". Current Opinion in Psychology. 10: 12–16. doi:10.1016/j.copsyc.2015.10.018.
  4. ^ Diener, Ed; Oishi, Shigehiro; Tay, Louis (2018-02-12). "Advances in subjective well-being research". Nature Human Behaviour. 2 (4): 253–260. doi:10.1038/s41562-018-0307-6. ISSN 2397-3374. PMID 30936533. S2CID 4726262.
  5. ^ Mogilner, Cassie (September 2010). "The Pursuit of Happiness: Time, Money, and Social Connection". Psychological Science. 21 (9): 1348–1354. doi:10.1177/0956797610380696. ISSN 0956-7976. PMID 20732902. S2CID 32967787.
  6. ^ Mogilner, Cassie; Aaker, Jennifer (August 2009). "'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection". Journal of Consumer Research. 36 (2): 277–291. doi:10.1086/597161. ISSN 0093-5301. S2CID 18900038.
  7. ^ Gino, Francesca; Mogilner, Cassie (February 2014). "Time, Money, and Morality". Psychological Science. 25 (2): 414–421. doi:10.1177/0956797613506438. ISSN 0956-7976. PMID 24317421. S2CID 9794988.
  8. ^ Hershfield, Hal E.; Mogilner, Cassie; Barnea, Uri (September 2016). "People Who Choose Time Over Money Are Happier". Social Psychological and Personality Science. 7 (7): 697–706. doi:10.1177/1948550616649239. ISSN 1948-5506. S2CID 26839145.
  9. ^ Bhattacharjee, Amit; Mogilner, Cassie (2014-06-01). "Happiness from Ordinary and Extraordinary Experiences". Journal of Consumer Research. 41 (1): 1–17. doi:10.1086/674724. ISSN 0093-5301. S2CID 6146434.
  10. ^ Mogilner, Cassie; Kamvar, Sepandar D.; Aaker, Jennifer (July 2011). "The Shifting Meaning of Happiness". Social Psychological and Personality Science. 2 (4): 395–402. doi:10.1177/1948550610393987. ISSN 1948-5506. S2CID 16655640.
  11. ^ Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D. (2012-08-01). "How Happiness Affects Choice". Journal of Consumer Research. 39 (2): 429–443. doi:10.1086/663774. ISSN 0093-5301.
  12. ^ Etkin, Jordan; Mogilner, Cassie (August 2016). "Does Variety Among Activities Increase Happiness?". Journal of Consumer Research. 43 (2): 210–229. doi:10.1093/jcr/ucw021. ISSN 0093-5301.
  13. ^ Aaker, Jennifer L.; Rudd, Melanie; Mogilner, Cassie (April 2011). "If money does not make you happy, consider time". Journal of Consumer Psychology. 21 (2): 126–130. doi:10.1016/j.jcps.2011.01.004.
  14. ^ West, Colin; Mogilner, Cassie; DeVoe, Sanford E. (2020-06-15). "Happiness From Treating the Weekend Like a Vacation". Social Psychological and Personality Science. 12 (3): 346–356. doi:10.1177/1948550620916080. ISSN 1948-5506. S2CID 219977885.
  15. ^ Mogilner, Cassie; Shiv, Baba; Iyengar, Sheena S. (2013-04-01). "Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment". Journal of Consumer Research. 39 (6): 1300–1312. doi:10.1086/668534. ISSN 0093-5301.
  16. ^ Mogilner, Cassie; Aaker, Jennifer L.; Pennington, Ginger L. (February 2008). "Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1". Journal of Consumer Research. 34 (5): 670–681. doi:10.1086/521901. ISSN 0093-5301. S2CID 41362420.
  17. ^ Mogilner, Cassie; Chance, Zoë; Norton, Michael I. (October 2012). "Giving Time Gives You Time". Psychological Science. 23 (10): 1233–1238. doi:10.1177/0956797612442551. ISSN 0956-7976. PMID 22972905. S2CID 27293498.
  18. ^ Columbia College (Columbia University). Office of Alumni Affairs and Development; Columbia College (Columbia University) (August 2007). Columbia College today. Columbia University Libraries. New York, N.Y. : Columbia College, Office of Alumni Affairs and Development.
  19. ^ Andrea Carter (2018-04-24). "Poets&Quants | 2018 Best 40 Under 40 Professors: Cassie Mogilner Holmes, Anderson School of Management". Poets&Quants. Retrieved 2020-06-29.
  20. ^ "ACR Early Career Award | ACR". www.acrwebsite.org. Retrieved 2020-06-29.
  21. ^ "Society for Consumer Psychology: Honorees". www.myscp.org. Retrieved 2020-06-29.
  22. ^ "Past MSI Young Scholars - MSI Web Site »". Marketing Science Institute. Retrieved 2020-06-29.
  23. ^ "Best Article Award". Journal of Consumer Research. Retrieved 2020-06-29.
  24. ^ Mogilner, Cassie; Aaker, Jennifer (August 2009). "'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection". Journal of Consumer Research. 36 (2): 277–291. doi:10.1086/597161. ISSN 0093-5301. S2CID 18900038.
  25. ^ Mogilner, Cassie (September 2010). "The Pursuit of Happiness: Time, Money, and Social Connection". Psychological Science. 21 (9): 1348–1354. doi:10.1177/0956797610380696. ISSN 0956-7976. PMID 20732902. S2CID 32967787.
  26. ^ Mogilner, Cassie; Kamvar, Sepandar D.; Aaker, Jennifer (July 2011). "The Shifting Meaning of Happiness". Social Psychological and Personality Science. 2 (4): 395–402. doi:10.1177/1948550610393987. ISSN 1948-5506. S2CID 16655640.
  27. ^ Bhattacharjee, Amit; Mogilner, Cassie (2014-06-01). "Happiness from Ordinary and Extraordinary Experiences". Journal of Consumer Research. 41 (1): 1–17. doi:10.1086/674724. ISSN 0093-5301. S2CID 6146434.
  28. ^ Chan, Cindy; Mogilner, Cassie (2016-12-11). "Experiential Gifts Foster Stronger Social Relationships than Material Gifts". Journal of Consumer Research. 43 (6): 913–931. doi:10.1093/jcr/ucw067. ISSN 0093-5301.
  29. ^ Etkin, Jordan; Mogilner, Cassie (August 2016). "Does Variety Among Activities Increase Happiness?". Journal of Consumer Research. 43 (2): 210–229. doi:10.1093/jcr/ucw021. ISSN 0093-5301.
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